Articles by Spela Mlekuz
Špela Mlekuž is a Content Marketing Coordinator at Databox, where she helps shape the brand’s voice and content calendar. With experience in SEO, link building and content planning, Špela ensures each post supports both the reader and Databox’s growth strategy. She also writes podcast recaps, customer stories, and educational blog content. Outside of work, she creates handmade resin art and is the go-to wellness guru among her teammates.
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Great Digital Dashboards For 8 Industries: Best Practices and Dashboard Examples
No matter what type of business you run, the success you have scaling your company will ultimately depend on your ability to squeeze value from ...
by Spela Mlekuz · Sep 2
What’s a Good Email List Size for B2B Businesses?
Email is a cornerstone of digital marketing. In Litmus’s 2021 State of Email Report, more than 90% of the marketers surveyed considered email marketing at ...
by Spela Mlekuz · Jul 7, 2025
Facebook Ads vs. Google Ads: Which Is Best for Your Business?
Facebook Ads and Google Ads are the King Kong and Godzilla of the PPC marketing world. However, these platforms target completely different users in the ...
by Spela Mlekuz · Jul 10, 2025
Ideal Post Frequency on Instagram: 20+ Expert Tips on How to Generate Engagement and Growth
Too much of anything is good for nothing, goes the old saying. But the other one says, out of sight, out of mind. So, which ...
by Spela Mlekuz · Jul 10, 2025
How KlientBoost Improved Customer Engagement and Retention with a Unique Approach to Setting Client Goals
Recently, Jonathan Dane sat down with our own John Bonini to share details about how identifying and improving one metric helped boost customer engagement, customer ...
by Spela Mlekuz · Feb 20, 2024
From 3 Hours to 17 Minutes: How Databox Reduced Chat Response Time in One Week
Recently, John Bonini sat down with our CEO, Pete Caputa, for an episode of the Metrics & Chill podcast. Pete and John talked about how ...
by Spela Mlekuz · Feb 20, 2024
Google’s Page Experience Update: How to Better Prepare Your Agency and Clients According to Pepperland Marketing
Sean Henri, founder and CEO at Pepperland Marketing, joins the pod to talk about core web vitals, and in particular, 3 crucial metrics pivotal to ...
by Spela Mlekuz · Feb 20, 2024
How Powered by Search Increased Sales Qualified Leads by 142% Quarter-Over-Quarter
John Bonini chatted with Mark Thomas, Head of Growth at Powered by Search for a recent Metrics & Chill podcast episode. Mark spoke to John ...
by Spela Mlekuz · Feb 20, 2024
How Sweet Fish Media Reduced Revenue Churn Rate by 12% in 12 Months
A recent episode of the Metrics & Chill podcast saw John Bonini chat with Logan Lyles, VP of Customer Experience at Sweet Fish Media. Logan ...
by Spela Mlekuz · Feb 20, 2024
How the Weidert Group Improved Goal Conversion Rates for a Client by 77% (Year-Over-Year)
Jonathan Stanis, Director of User Experience, and Frank Isca, a strategist at Weidert Group, joined John Bonini on an episode of the Metrics and Chill ...
by Spela Mlekuz · Feb 20, 2024
How Seventh Sense Improved their Active Audience Rate by 17 Percent
A recent episode of the Metrics & Chill podcast saw John Bonini chat with Mike Donnelly, founder and CEO at Seventh Sense. Mike shared how ...
by Spela Mlekuz · Feb 20, 2024
How Virayo Marketing Improved Trial Signups by 70% for a Client
In this episode of the Metrics & Chill podcast, Robbie Richards, Director of SEO at Virayo Marketing, shared how they skyrocketed trial signups for a ...
by Spela Mlekuz · Feb 20, 2024
How To Create A Simple Yet Insightful Facebook Ads Performance Dashboard
We’ve all been there––you spend months working hard to make sure your campaigns are a success and then…. you’re asked to report on the results. ...
by Spela Mlekuz · Apr 8, 2022
Inside Tettra’s Long, Winding, and Persistent Path Toward Achieving Profitability
What’s the worst thing that can happen? That’s what Andy Cook asked himself when Tettra was about 2 weeks away from going out of business. ...
by Spela Mlekuz · Nov 8, 2019
Building a Content Engine & The Importance of Left Brain/Right Brain Marketers with Elle Woulfe
Elle Woulfe has been marketing technology solutions to marketers for close to 12 years. Eloqua, Lattice Engines and Path Factory are some of the notable ...
by Spela Mlekuz · Nov 1, 2019
How HubSpot Instilled a Culture of Growth That Expanded Well Beyond Marketing
Growth was pissing everybody off. It was 2016 and Kieran Flanagan was running marketing and growth for HubSpot’s freemium tools. But, growth as a discipline, ...
by Spela Mlekuz · Oct 20, 2019
How CloudApp Grew to 3 Million Users Without a Marketer on Staff (And How Things Have Changed Now That They Do)
Imagine growing to 3 million users without a marketer on staff. Sounds like a dream, right? Well, have you heard of CloudApp? Judging by those user ...
by Spela Mlekuz · Sep 19, 2021
How a Vulgar Card Game Helped Shape Transistor & Disrupt Podcast Hosting
Subscribe to Ground Up in your favorite app and get the next episode in time for your morning commute 🙌🏻 For Justin Jackson, a great ...
by Spela Mlekuz · Sep 19, 2021
Marketing in Survival Mode with Owl Labs’ Rebecca Corliss
Subscribe to Ground Up in your favorite app and get the next episode in time for your morning commute 🙌🏻 You have no product. You have ...
by Spela Mlekuz · Sep 19, 2021
Ben Jabbawy on Privy’s Journey Back from (Almost) Out-of-Business
Subscribe to Ground Up in your favorite app and get the next episode in time for your morning commute 🙌🏻 Ben Jabbawy had an offer ...
by Spela Mlekuz · Sep 19, 2021
The Power of Consistent Messaging & Clear Differentiation with Intercom’s Shane Murphy
When you think of Intercom, what’s the first thing that comes to mind? So, while we can’t actually hear your response, we can bet your ...
by Spela Mlekuz · Sep 19, 2021