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Articles by Spela Mlekuz

Content Marketing Coordinator

About the author

Špela Mlekuž is a Content Marketing Coordinator at Databox, where she helps shape the brand’s voice and content calendar. With experience in SEO, link building and content planning, Špela ensures each post supports both the reader and Databox’s growth strategy. She also writes podcast recaps, customer stories, and educational blog content. Outside of work, she creates handmade resin art and is the go-to wellness guru among her teammates.

Latest posts

What’s a Good Email List Size for B2B Businesses?
Marketing

What’s a Good Email List Size for B2B Businesses?

Email is a cornerstone of digital marketing. In Litmus’s 2021 State of Email Report, more than 90% of the marketers surveyed considered email marketing at ...

Author's avatar by Spela Mlekuz | Jul 7
Facebook Ads vs. Google Ads: Which Is Best for Your Business?
Marketing

Facebook Ads vs. Google Ads: Which Is Best for Your Business?

Facebook Ads and Google Ads are the King Kong and Godzilla of the PPC marketing world. However, these platforms target completely different users in the ...

Author's avatar by Spela Mlekuz | Jul 10
Ideal Post Frequency on Instagram: 20+ Expert Tips on How to Generate Engagement and Growth
Marketing

Ideal Post Frequency on Instagram: 20+ Expert Tips on How to Generate Engagement and Growth

Too much of anything is good for nothing, goes the old saying. But the other one says, out of sight, out of mind. So, which ...

Author's avatar by Spela Mlekuz | Jul 10
How KlientBoost Improved Customer Engagement and Retention with a Unique Approach to Setting Client Goals
Marketing

How KlientBoost Improved Customer Engagement and Retention with a Unique Approach to Setting Client Goals

Recently, Jonathan Dane sat down with our own John Bonini to share details about how identifying and improving one metric helped boost customer engagement, customer ...

Author's avatar by Spela Mlekuz | Feb 20, 2024
From 3 Hours to 17 Minutes: How Databox Reduced Chat Response Time in One Week
Marketing

From 3 Hours to 17 Minutes: How Databox Reduced Chat Response Time in One Week

Recently, John Bonini sat down with our CEO, Pete Caputa, for an episode of the Metrics & Chill podcast. Pete and John talked about how ...

Author's avatar by Spela Mlekuz | Feb 20, 2024
Google’s Page Experience Update: How to Better Prepare Your Agency and Clients According to Pepperland Marketing
Agencies

Google’s Page Experience Update: How to Better Prepare Your Agency and Clients According to Pepperland Marketing

Sean Henri, founder and CEO at Pepperland Marketing, joins the pod to talk about core web vitals, and in particular, 3 crucial metrics pivotal to ...

Author's avatar by Spela Mlekuz | Feb 20, 2024
How Powered by Search Increased Sales Qualified Leads by 142% Quarter-Over-Quarter
Agencies

How Powered by Search Increased Sales Qualified Leads by 142% Quarter-Over-Quarter

John Bonini chatted with Mark Thomas, Head of Growth at Powered by Search for a recent Metrics & Chill podcast episode. Mark spoke to John ...

Author's avatar by Spela Mlekuz | Feb 20, 2024
How Sweet Fish Media Reduced Revenue Churn Rate by 12% in 12 Months
Marketing

How Sweet Fish Media Reduced Revenue Churn Rate by 12% in 12 Months

A recent episode of the Metrics & Chill podcast saw John Bonini chat with Logan Lyles, VP of Customer Experience at Sweet Fish Media. Logan ...

Author's avatar by Spela Mlekuz | Feb 20, 2024
How the Weidert Group Improved Goal Conversion Rates for a Client by 77% (Year-Over-Year)
Agencies

How the Weidert Group Improved Goal Conversion Rates for a Client by 77% (Year-Over-Year)

Jonathan Stanis, Director of User Experience, and Frank Isca, a strategist at Weidert Group, joined John Bonini on an episode of the Metrics and Chill ...

Author's avatar by Spela Mlekuz | Feb 20, 2024
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