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Articles by Spela Mlekuz

Content Marketing Coordinator

About the author

Špela Mlekuž is a Content Marketing Coordinator at Databox, where she helps shape the brand’s voice and content calendar. With experience in SEO, link building and content planning, Špela ensures each post supports both the reader and Databox’s growth strategy. She also writes podcast recaps, customer stories, and educational blog content. Outside of work, she creates handmade resin art and is the go-to wellness guru among her teammates.

Latest posts

How Seventh Sense Improved their Active Audience Rate by 17 Percent
Marketing

How Seventh Sense Improved their Active Audience Rate by 17 Percent

A recent episode of the Metrics & Chill podcast saw John Bonini chat with Mike Donnelly, founder and CEO at Seventh Sense. Mike shared how ...

Author's avatar by Spela Mlekuz | Feb 20, 2024
How Virayo Marketing Improved Trial Signups by 70% for a Client
SaaS

How Virayo Marketing Improved Trial Signups by 70% for a Client

In this episode of the Metrics & Chill podcast, Robbie Richards, Director of SEO at Virayo Marketing, shared how they skyrocketed trial signups for a ...

Author's avatar by Spela Mlekuz | Feb 20, 2024
How To Create A Simple Yet Insightful Facebook Ads Performance Dashboard
Facebook Ads

How To Create A Simple Yet Insightful Facebook Ads Performance Dashboard

We’ve all been there––you spend months working hard to make sure your campaigns are a success and then…. you’re asked to report on the results. ...

Author's avatar by Spela Mlekuz | Apr 8, 2022
Inside Tettra’s Long, Winding, and Persistent Path Toward Achieving Profitability
Leadership

Inside Tettra’s Long, Winding, and Persistent Path Toward Achieving Profitability

What’s the worst thing that can happen?  That’s what Andy Cook asked himself when Tettra was about 2 weeks away from going out of business. ...

Author's avatar by Spela Mlekuz | Nov 8, 2019
Building a Content Engine & The Importance of Left Brain/Right Brain Marketers with Elle Woulfe
Marketing

Building a Content Engine & The Importance of Left Brain/Right Brain Marketers with Elle Woulfe

Elle Woulfe has been marketing technology solutions to marketers for close to 12 years.  Eloqua, Lattice Engines and Path Factory are some of the notable ...

Author's avatar by Spela Mlekuz | Nov 1, 2019
How HubSpot Instilled a Culture of Growth That Expanded Well Beyond Marketing
Goals & Forecasts

How HubSpot Instilled a Culture of Growth That Expanded Well Beyond Marketing

Growth was pissing everybody off.  It was 2016 and Kieran Flanagan was running marketing and growth for HubSpot’s freemium tools.  But, growth as a discipline, ...

Author's avatar by Spela Mlekuz | Oct 20, 2019
How CloudApp Grew to 3 Million Users Without a Marketer on Staff (And How Things Have Changed Now That They Do)
Marketing

How CloudApp Grew to 3 Million Users Without a Marketer on Staff (And How Things Have Changed Now That They Do)

Imagine growing to 3 million users without a marketer on staff. Sounds like a dream, right?  Well, have you heard of CloudApp? Judging by those user ...

Author's avatar by Spela Mlekuz | Sep 19, 2021
How a Vulgar Card Game Helped Shape Transistor & Disrupt Podcast Hosting
Goals & Forecasts

How a Vulgar Card Game Helped Shape Transistor & Disrupt Podcast Hosting

Subscribe to Ground Up in your favorite app and get the next episode in time for your morning commute 🙌🏻 For Justin Jackson, a great ...

Author's avatar by Spela Mlekuz | Sep 19, 2021
Marketing in Survival Mode with Owl Labs’ Rebecca Corliss
Goals & Forecasts

Marketing in Survival Mode with Owl Labs’ Rebecca Corliss

Subscribe to Ground Up in your favorite app and get the next episode in time for your morning commute 🙌🏻 You have no product. You have ...

Author's avatar by Spela Mlekuz | Sep 19, 2021
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