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Spela Mlekuz

Latest posts

Inside Tettra’s Long, Winding, and Persistent Path Toward Achieving Profitability
Ground Up Podcast

Inside Tettra’s Long, Winding, and Persistent Path Toward Achieving Profitability

What’s the worst thing that can happen?  That’s what Andy Cook asked himself when Tettra was about 2 weeks away from going out of business. ...

Author's avatar by Spela Mlekuz | Nov 8, 2019
Building a Content Engine & The Importance of Left Brain/Right Brain Marketers with Elle Woulfe
Ground Up Podcast

Building a Content Engine & The Importance of Left Brain/Right Brain Marketers with Elle Woulfe

Elle Woulfe has been marketing technology solutions to marketers for close to 12 years.  Eloqua, Lattice Engines and Path Factory are some of the notable ...

Author's avatar by Spela Mlekuz | Nov 1, 2019
How HubSpot Instilled a Culture of Growth That Expanded Well Beyond Marketing
Ground Up Podcast

How HubSpot Instilled a Culture of Growth That Expanded Well Beyond Marketing

Growth was pissing everybody off.  It was 2016 and Kieran Flanagan was running marketing and growth for HubSpot’s freemium tools.  But, growth as a discipline, ...

Author's avatar by Spela Mlekuz | Oct 20, 2019
How CloudApp Grew to 3 Million Users Without a Marketer on Staff (And How Things Have Changed Now That They Do)
Ground Up Podcast

How CloudApp Grew to 3 Million Users Without a Marketer on Staff (And How Things Have Changed Now That They Do)

Imagine growing to 3 million users without a marketer on staff. Sounds like a dream, right?  Well, have you heard of CloudApp? Judging by those user ...

Author's avatar by Spela Mlekuz | Sep 19, 2021
How a Vulgar Card Game Helped Shape Transistor & Disrupt Podcast Hosting
Ground Up Podcast

How a Vulgar Card Game Helped Shape Transistor & Disrupt Podcast Hosting

Subscribe to Ground Up in your favorite app and get the next episode in time for your morning commute 🙌🏻 For Justin Jackson, a great ...

Author's avatar by Spela Mlekuz | Sep 19, 2021
Marketing in Survival Mode with Owl Labs’ Rebecca Corliss
Ground Up Podcast

Marketing in Survival Mode with Owl Labs’ Rebecca Corliss

Subscribe to Ground Up in your favorite app and get the next episode in time for your morning commute 🙌🏻 You have no product. You have ...

Author's avatar by Spela Mlekuz | Sep 19, 2021
Ben Jabbawy on Privy’s Journey Back from (Almost) Out-of-Business
Ground Up Podcast

Ben Jabbawy on Privy’s Journey Back from (Almost) Out-of-Business

Subscribe to Ground Up in your favorite app and get the next episode in time for your morning commute 🙌🏻 Ben Jabbawy had an offer ...

Author's avatar by Spela Mlekuz | Sep 19, 2021
The Power of Consistent Messaging & Clear Differentiation with Intercom’s Shane Murphy
Ground Up Podcast

The Power of Consistent Messaging & Clear Differentiation with Intercom’s Shane Murphy

When you think of Intercom, what’s the first thing that comes to mind? So, while we can’t actually hear your response, we can bet your ...

Author's avatar by Spela Mlekuz | Sep 19, 2021
Lessons from 7+ Years of Bootstrapping ProfitWell with Patrick Campbell
Ground Up Podcast

Lessons from 7+ Years of Bootstrapping ProfitWell with Patrick Campbell

For a while, Patrick Campbell was too embarrassed to refer to himself as CEO.  The company was too small. They didn’t generate enough revenue.  They ...

Author's avatar by Spela Mlekuz | Sep 19, 2021
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