How CloudApp Grew to 3 Million Users Without a Marketer on Staff (And How Things Have Changed Now That They Do)

Imagine growing to 3 million users without a marketer on staff. Sounds like a dream, right?

Well, have you heard of CloudApp? Judging by those user numbers, I’d assume most of you reading this have.

It’s a collaboration tool that allows you to quickly create and share gifs, videos, and screenshots with anyone.

Well, this was CloudApp’s reality.

And, it was Joe Martin’s. After 7 years at Adobe, Joe joined CloudApp as VP of Marketing in early 2018.

He was their first marketer.

Since then, he’s built upon their product-driven growth by doubling down on the things he saw were already working from a marketing standpoint before he even joined.

Marketing is ALWAYS happening, even if you don’t have a marketer on staff.

On this episode of Ground Up, Joe shares:

CloudApp’s journey to becoming a thought leader in customer experience, productivity, and collaboration.
How to get the marketing right for your freemium product (leveraging organic growth and referrals)
The role of historical data in building your marketing engine from scratch

Enjoy.

Get the next episode of Ground Up in time for your morning commute. Subscribe here and listen in your favorite app.

How CloudApp Grew to 3 Million Users Without a Marketer on Staff (And How Things Have Changed Now That They Do)

Table of contents

Imagine growing to 3 million users without a marketer on staff. Sounds like a dream, right?

The 4 Principles G2’s CMO Used to Grow Monthly Organic Visitors from 500k to 5 Million

The 3-Step Approach HubSpot’s VP of Marketing Uses to Set Goals for Continuous Growth

Vimeo’s Journey to Full-Service SaaS & One Million Paying Subscribers