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Well, have you heard of CloudApp? Judging by those user numbers, I’d assume most of you reading this have.
It’s a collaboration tool that allows you to quickly create and share gifs, videos, and screenshots with anyone.
Well, this was CloudApp’s reality.
And, it was Joe Martin’s. After 7 years at Adobe, Joe joined CloudApp as VP of Marketing in early 2018.
He was their first marketer.
Since then, he’s built upon their product-driven growth by doubling down on the things he saw were already working from a marketing standpoint before he even joined.
Marketing is ALWAYS happening, even if you don’t have a marketer on staff.
On this episode of Ground Up, Joe shares:
Enjoy.
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