How CloudApp Grew to 3 Million Users Without a Marketer on Staff (And How Things Have Changed Now That They Do)

On this episode of Ground Up, CloudApp’s Joe Martin shares how they grew to 3 million users without a marketer on staff and how their approach to marketing has evolved now that they do.

Rachael Bassey on October 14, 2019 (last modified on September 19, 2021) • 1 minute read

Imagine growing to 3 million users without a marketer on staff. Sounds like a dream, right?

Well, have you heard of CloudApp? Judging by those user numbers, I’d assume most of you reading this have.

It’s a collaboration tool that allows you to quickly create and share gifs, videos, and screenshots with anyone.

Well, this was CloudApp’s reality.

And, it was Joe Martin’s. After 7 years at Adobe, Joe joined CloudApp as VP of Marketing in early 2018.

He was their first marketer.

Since then, he’s built upon their product-driven growth by doubling down on the things he saw were already working from a marketing standpoint before he even joined.

Marketing is ALWAYS happening, even if you don’t have a marketer on staff.

On this episode of Ground Up, Joe shares:

CloudApp’s journey to becoming a thought leader in customer experience, productivity, and collaboration.
How to get the marketing right for your freemium product (leveraging organic growth and referrals)
The role of historical data in building your marketing engine from scratch

Enjoy.

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How CloudApp Grew to 3 Million Users Without a Marketer on Staff (And How Things Have Changed Now That They Do)

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