Miha Ambroz
on February 11, 2020 • 1 minute read
Since you’re in the trenches every day doing the work, you know what’s going on. But when it comes time to share with others, we tend to overcomplicate things.
How? By compiling extensive 10-page reports that show EVERYTHING. And to your surprise, your boss/client/team doesn’t seem to get it. Why? Because there’s too much noise?
When creating reports for people outside the marketing team (especially CEOs and business owners), you have to remember to keep things simple––focus on the inputs and outputs.
In Databox, one of the best visualizations for this is the Pipeline. Here’s how you can use it to create simpler, more impactful reports that convey the value of your marketing campaigns.
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