Building a Content Engine & The Importance of Left Brain/Right Brain Marketers with Elle Woulfe

Author's avatar Ground Up Podcast Nov 4, 2019 1 minute read

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    Peter Caputa

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    Elle Woulfe has been marketing technology solutions to marketers for close to 12 years. 

    Eloqua, Lattice Engines and Path Factory are some of the notable companies you’d recognize her work from. 

    A lot has changed in marketing (and technology) over the last decade.

    Elle has seen the evolution of automation and content marketing first-hand and has experienced its effect on hiring, strategy, go-to-market plans––really everything.

    But perhaps the biggest lesson she’s learned in advancing her own mastery and career in marketing is to “find roles where you can own a lot of things early on and grow with a company.”

    After 12 years of doing this herself, Elle has a lot of lessons to share.

    Enjoy.

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    Spela Mlekuz

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