Ground Up Podcast

Building a Content Engine & The Importance of Left Brain/Right Brain Marketers with Elle Woulfe

On this episode of Ground Up, Elle Woulfe shares her experiences of 12 years of building content marketing engines and marketing teams in Martech.

Rachael Bassey Rachael Bassey on November 4, 2019 (last modified on November 1, 2019) • 1 minute read

Elle Woulfe has been marketing technology solutions to marketers for close to 12 years. 

Eloqua, Lattice Engines and Path Factory are some of the notable companies you’d recognize her work from. 

A lot has changed in marketing (and technology) over the last decade.

Elle has seen the evolution of automation and content marketing first-hand and has experienced its effect on hiring, strategy, go-to-market plans––really everything.

But perhaps the biggest lesson she’s learned in advancing her own mastery and career in marketing is to “find roles where you can own a lot of things early on and grow with a company.”

After 12 years of doing this herself, Elle has a lot of lessons to share.

Enjoy.

About the author
Rachael Bassey
Rachael Bassey is a community development specialist at Databox. She believes our silenced stories can change the world if shared. She loves to travel, volunteer and capture moments with her camera.
You may also like...
Read more

Vimeo’s Journey to Full-Service SaaS & One Million Paying Subscribers

On this episode of Ground Up, Vimeo’s Melissa Matlins dives deep into Vimeo’s journey to become a full-service video platform and how they’re repositioning the brand to support that.

Ground Up Podcast   |  Dec 9 2019

Read more

How (and Why) ThriveHive Went All-In On Small, Local Businesses

ThriveHive CMO Dan Slagen shares the challenges of marketing to the SMB, how to build a marketing strategy around those challenges, and why partner marketing has been the key to it all.

Uncategorized   |  Dec 2 2019

Read more

How ActiveCampaign Grew to 80k Customers By Focusing On Product First

Active Campaign’s CMO, Maria Pergolino, joins Ground Up to share how the company netted 80,000 customers without a consistent marketing strategy, how she’s structuring the marketing team now, and why they’re leaning into brand and an already established community to grow.

Ground Up Podcast   |  Nov 25 2019