Ground Up Podcast

Building a Content Engine & The Importance of Left Brain/Right Brain Marketers with Elle Woulfe

On this episode of Ground Up, Elle Woulfe shares her experiences of 12 years of building content marketing engines and marketing teams in Martech.

Rachael Bassey on November 4, 2019 (last modified on November 1, 2019) • 1 minute read

Elle Woulfe has been marketing technology solutions to marketers for close to 12 years.

Eloqua, Lattice Engines and Path Factory are some of the notable companies you’d recognize her work from.

A lot has changed in marketing (and technology) over the last decade.

Elle has seen the evolution of automation and content marketing first-hand and has experienced its effect on hiring, strategy, go-to-market plans––really everything.

But perhaps the biggest lesson she’s learned in advancing her own mastery and career in marketing is to “find roles where you can own a lot of things early on and grow with a company.”

After 12 years of doing this herself, Elle has a lot of lessons to share.

Enjoy.

About the author

Rachael Bassey is a community development specialist at Databox. She believes our silenced stories can change the world if shared. She loves to travel, volunteer and capture moments with her camera.

Get practical strategies that drive consistent growth

Read some

Rapid growth is hard—consistent rapid growth at scale is even more of a challenge. Here, Ryan Bonnici explains the 4 principles that helped G2 10X organic visitors.

Ground Up Podcast | Mar 17 2020

HubSpot’s VP of Marketing, Kieran Flanagan, recently shared the key learnings that helped HubSpot instill a culture of growth throughout the entire company.

Ground Up Podcast | Feb 26 2020

On this episode of Ground Up, Vimeo’s Melissa Matlins dives deep into Vimeo’s journey to become a full-service video platform and how they’re repositioning the brand to support that.

Ground Up Podcast | Dec 9 2019

Building a Content Engine & The Importance of Left Brain/Right Brain Marketers with Elle Woulfe

Elle Woulfe has been marketing technology solutions to marketers for close to 12 years.

The 4 Principles G2’s CMO Used to Grow Monthly Organic Visitors from 500k to 5 Million

Rapid growth is hard—consistent rapid growth at scale is even more of a challenge. Here, Ryan Bonnici explains the 4 principles that helped G2 10X organic visitors.

The 3-Step Approach HubSpot’s VP of Marketing Uses to Set Goals for Continuous Growth

HubSpot’s VP of Marketing, Kieran Flanagan, recently shared the key learnings that helped HubSpot instill a culture of growth throughout the entire company.

Vimeo’s Journey to Full-Service SaaS & One Million Paying Subscribers

On this episode of Ground Up, Vimeo’s Melissa Matlins dives deep into Vimeo’s journey to become a full-service video platform and how they’re repositioning the brand to support that.