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Rachael Bassey on November 4, 2019 (last modified on November 1, 2019) • 1 minute read
Eloqua, Lattice Engines and Path Factory are some of the notable companies you’d recognize her work from.
A lot has changed in marketing (and technology) over the last decade.
Elle has seen the evolution of automation and content marketing first-hand and has experienced its effect on hiring, strategy, go-to-market plans––really everything.
But perhaps the biggest lesson she’s learned in advancing her own mastery and career in marketing is to “find roles where you can own a lot of things early on and grow with a company.”
After 12 years of doing this herself, Elle has a lot of lessons to share.
Enjoy.
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