Ground Up Podcast

How a Vulgar Card Game Helped Shape Transistor & Disrupt Podcast Hosting

On this episode of Ground Up, Transistor cofounder Justin Jackson shares why he and his co-founder Jon started a “boring” podcast hosting company, how they netted their first 100+ customers, and how they modeled their growth in order to grow without outside investment.

Rachael Bassey Rachael Bassey on October 7, 2019 (last modified on October 4, 2019) • 1 minute read

Subscribe to Ground Up in your favorite app and get the next episode in time for your morning commute 🙌🏻

For Justin Jackson, a great morning consists of jumping on his bike, riding to his local coffee shop, and talking with some of his friends and neighbors. 

Then, he rides over to his co-working space and works on the product he and his co-founder Jon launched over a year ago, called Transistor. 

A podcast hosting and analytics tool, Transistor was born out of the offices of Card Against Humanity.

Yes, that Cards Against Humanity. The card game you can’t play with your Mom or your kids around…

Jon, Justin’s cofounder at Transistor, was working at Cards Against Humanity, and while Justin and Jon were building out a tool to help Cards with their podcasting efforts, they figured, what if we launched this for everyone? 

Justin likes to say, every day someone wakes up and starts a podcast. 

So, for them, they saw this as an opportunity to capitalize on that momentum. 

This didn’t come without challenges. As a self-funded company, there have been plenty. 

But now, a year and a half later, those bike rides aren’t the only thing building momentum every day.

Get the next episode of Ground Up in time for your morning commute. Subscribe here and listen in your favorite app.

About the author
Rachael Bassey
Rachael Bassey is a community development specialist at Databox. She believes our silenced stories can change the world if shared. She loves to travel, volunteer and capture moments with her camera.
You may also like...
Read more

How (and Why) ThriveHive Went All-In On Small, Local Businesses

ThriveHive CMO Dan Slagen shares the challenges of marketing to the SMB, how to build a marketing strategy around those challenges, and why partner marketing has been the key to it all.

Uncategorized   |  Dec 2

Read more

How Active Campaign Grew to 80k Customers By Focusing On Product First

Active Campaign’s CMO, Maria Pergolino, joins Ground Up to share how the company netted 80,000 customers without a consistent marketing strategy, how she’s structuring the marketing team now, and why they’re leaning into brand and an already established community to grow.

Ground Up Podcast   |  Nov 25

Read more

Inside G2’s Explosive Growth with CMO Ryan Bonnici

Ryan Bonnici, CMO at G2, shares how he’s grown headcount by 1500%, monthly sessions by 900%, and led a complete rebrand in the 2 years since joining G2.

Ground Up Podcast   |  Nov 18