KPIs & Metrics
How to Build a Great Affiliate Marketing Dashboard? Best Practices and Top Metrics to Include
Have you been meaning to create an affiliate marketing dashboard? Good call! The dashboard can help you track and optimize performance, narrow down which channels ...
by Masooma Memon · Jun 29, 2022
CRM KPI Dashboard: Benefits, Top Metrics, Best Practices, Examples, and More
Proper customer relationship management can bring you multiple benefits: increased customer satisfaction, increased profitability, and more sales. But to manage these relationships efficiently, you need ...
by Stefana Zaric · Oct 11
How to Create a Great Lead Gen Dashboard? Best Practices, Top Metrics and Examples
Lead generation is messy, period. It takes a lot of work. And a lot of tracking to understand how many leads a channel and/or campaign ...
by Masooma Memon · Apr 9, 2025
Improving Website Conversion Rate by 6% (w/ Help Scout)
The metric: Website Conversion Rate In this episode John Bonini chats with Adam Goyette, VP of Marketing at Help Scout, to learn how they grew ...
by Jeremiah Rizzo · Feb 20, 2024
How to Build a Great SEO Client Dashboard? A Step-By-Step Video Tutorial
Managing SEO campaigns for clients can come with its fair share of challenges! Not only do clients struggle to understand the complexity of this ever-changing ...
by Monise Branca · Jul 17, 2025
Business Metrics – Definition, Classification, and Examples
How do you measure your company’s performance? Are you making a thorough analysis of your work, sales, and financial results, or simply following your gut ...
by Marija Hladni · Mar 15, 2024
Comparing Your Current Blog Performance to Previous Periods
Today we are going to talk about blog performance. Managing a blog, whether it is a business one or a personal one, requires commitment. So ...
by Marija Hladni · Jun 1, 2022
6 Most Important Sales Enablement Metrics for Any Business
Businesses using sales enablement see a 49% close rate on forecasted deals. But is your sales enablement program helping you achieve such a win rate? ...
by Masooma Memon · Nov 13, 2023
8 PPC Metrics You Should Track to Improve Campaign Performance
If you have ever spent time in Google Ads, then you know how easy it is to feel overwhelmed by the sheer amount of data ...
by Jessica Malnik · May 16, 2022
Data Literacy for the Data Phobic: 7 Ways to Boost Data Literacy Across Your Team
Data gives you a competitive edge. It also helps you make better business decisions. Not to mention, it helps you better understand your target audience, ...
by Masooma Memon · May 5, 2022
6 Link Building Metrics to Report on the Success of Your Outreach Campaigns
Understanding your link building campaign’s ROI can be more than confusing unless you know which link building metrics to look at. But this is where ...
by Masooma Memon · Apr 10, 2025
How to Identify and Analyze Your Most Successful Landing Pages
Today we’re talking landing pages—whether you’re investing time and resources into content and SEO or rely heavily on paid search and paid social, all that ...
by Marija Hladni · Dec 20, 2023
7 Ways to Improve Your Performance With KPI Scorecards
Ever set a big company goal to 3x revenue in a year? Only to revisit it in 6 months and realize you aren’t even close ...
by Jessica Malnik · Apr 20, 2022
How to Create a KPI Report in Google Sheets? Step-by-Step Guide
Marketing, sales, HR, accounting, finance, research and development. All of these departments in your company have specific goals to achieve and use KPIs to track ...
by Filip Stojanovic · Sep 24
Lead Velocity: What Makes It the Most Important Metric for SaaS Businesses?
If you’ve read anything about metrics, you know that you should monitor key performance indicators (KPIs) to track your business’s growth. But, of course, you ...
by Melissa King · Sep 8, 2023
How to Track Website Sessions by Email Marketing Campaign
Hello everyone. Welcome to another episode of Data Snacks. So many of us focus time and energy on building our email lists. The blog posts ...
by Marija Hladni · Dec 20, 2023
10 Key Operational Metrics to Track for Better Business Results
Track not just any operational metrics, but the ones that can provide insights to reduce costs, turnover, or increase profits when improved.
by Lily Ugbaja · May 5, 2022
10 Digital Marketing Metrics Your Business Pays Too Much Attention To (And Which Ones Actually Matter)
Here’s the thing: there is a bucket load of digital marketing metrics to track but not all of them are uber-useful to monitor. In fact, ...
by Masooma Memon · Apr 6, 2023
Ecommerce Analytics 101: How to Drive More Online Sales With Data
Ever wondered why a hot-selling product on your store suddenly lost traction? Or how your customers are actually finding you online? Or how easily can ...
by Masooma Memon · Nov 24, 2022
Exit Rate vs Bounce Rate – How to Analyze Both to Improve Your Content Strategy?
The problem with exit and bounce rates is that most people use them interchangeably. In reality, however, the two are different metrics that can both ...
by Masooma Memon · Apr 10, 2025
5 Ways to Calculate Profitability for Your Agency Clients and Projects
Good client profitability determines your agency’s ultimate fate. Essentially, it shows you the monetary worth of working with your long-term clients. This, in turn, bumps ...
by Masooma Memon · Dec 23, 2021