KPIs & Metrics

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Hit Your Best Quarter Ever By Adding Leading Metrics (w/ Brandon Powell, HatchWorks)
KPIs & Metrics

Hit Your Best Quarter Ever By Adding Leading Metrics (w/ Brandon Powell, HatchWorks)

Do you have trouble setting goals at your company? Or that you don’t have any real control over hitting them? Learn how Brandon Powell (CEO ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Feb 20, 2024
What Percentage of Organic Search Should Be Converting into Leads?
Marketing

What Percentage of Organic Search Should Be Converting into Leads?

If your website is driving a lot of organic traffic, it means your content is on point: it’s visible, readable, and answers the questions your ...

Stefana Zaric's avatar by Stefana Zaric | Mar 3
Compare and Conquer: 12 Types of Benchmarking for Measuring Success
Reporting

Compare and Conquer: 12 Types of Benchmarking for Measuring Success

Benchmarking is an essential tool that allows businesses to measure their performance. It involves comparing key business metrics against relevant industry standards and competitors (or ...

by Davor Štefanović | Mar 3
Using KPIs to Drive Holistic Growth (w/ Benyamin Elias, Podia)
KPIs & Metrics

Using KPIs to Drive Holistic Growth (w/ Benyamin Elias, Podia)

The metric: KPIs Benyamin Elias, VP of Marketing at Podia, shares how to have a well-informed marketing gut and how to use KPIs to inform ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Feb 20, 2024
Benchmarking 101: Definition, Types, Benefits and How to Use Them
KPIs & Metrics

Benchmarking 101: Definition, Types, Benefits and How to Use Them

Have you ever read Sun Tzu’s “Art of War”? There’s one interesting section in the book where Sun Tzu talks about sending his people to ...

Filip Stojanovic's avatar by Filip Stojanovic | Mar 3
What is ‘Pages Per Session’ in Google Analytics & How Do I Increase It?
Google Analytics

What is ‘Pages Per Session’ in Google Analytics & How Do I Increase It?

When you are spending time and money getting new visitors to your website, you want to put your best foot forward to keep them around. ...

Jessica Malnik's avatar by Jessica Malnik | Jul 25, 2024
16 Essential SaaS Sales Metrics You Should be Tracking
Sales

16 Essential SaaS Sales Metrics You Should be Tracking

What’s considered an acceptable growth rate for a SaaS company?  Should I pay more attention to MRR, ARR, or ARPU? What about CAC vs. LTV? ...

Jessica Malnik's avatar by Jessica Malnik | Jul 11, 2025
The 10 Most Important Google Ads Metrics [Original Data]
Google Ads

The 10 Most Important Google Ads Metrics [Original Data]

Successful advertising is all about matching your promotion with the user’s intent. While intent itself is hard to measure, the digital ad landscape has given ...

Tamara Omerovic's avatar by Tamara Omerovic | Jun 5, 2025
15 Essential Project KPIs That Benefit the Entire Team
KPIs & Metrics

15 Essential Project KPIs That Benefit the Entire Team

How do you ensure that your team’s projects are delivered on time, on budget, and at a high-quality level? Too often, people are quick to ...

Jessica Malnik's avatar by Jessica Malnik | Jan 25, 2023
18 Tips for Increasing Your Sales Team’s Activity
Sales

18 Tips for Increasing Your Sales Team’s Activity

More sales activity means more sales. Few would argue with that statement. But if you’ve ever banged your head against your desk in frustration after ...

by Peter Caputa IV | Apr 9, 2024
Best KPIs for Marketing Agencies
Agencies

Best KPIs for Marketing Agencies

You’re running campaigns for your clients and tracking their results like a hawk. A client’s Facebook ad with a CTR of 15%? Fantastic. A 100% ...

Elise Dopson's avatar by Elise Dopson | Apr 4, 2025
The 13 Most Important Facebook Ads Metrics for Measuring ROI
Marketing

The 13 Most Important Facebook Ads Metrics for Measuring ROI

Have you been running Facebook ads, but aren’t sure how well they are doing? Perhaps you aren’t tracking the right metrics? Admittedly, there are a lot ...

Masooma Memon's avatar by Masooma Memon | Mar 4
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