Have you ever read Sun Tzu’s “Art of War”? There’s one interesting section in the book where Sun Tzu talks about sending his people to ...
When you are spending time and money getting new visitors to your website, you want to put your best foot forward to keep them around. ...
What’s considered an acceptable growth rate for a SaaS company? Should I pay more attention to MRR, ARR, or ARPU? What about CAC vs. LTV? ...
Successful advertising is all about matching your promotion with the user’s intent. While intent itself is hard to measure, the digital ad landscape has given ...
How do you ensure that your team’s projects are delivered on time, on budget, and at a high-quality level? Too often, people are quick to ...
More sales activity means more sales. Few would argue with that statement. But if you’ve ever banged your head against your desk in frustration after ...
You’re running campaigns for your clients and tracking their results like a hawk. A client’s Facebook ad with a CTR of 15%? Fantastic. A 100% ...
Have you been running Facebook ads, but aren’t sure how well they are doing? Perhaps you aren’t tracking the right metrics? Admittedly, there are a lot ...
The metric: Process KPIs Learn how Hillary Carpio (Sr. Dir. of ABM at Snowflake) uses “Process KPIs” to ensure her team can create sustainable, repeatable ...
Goal completion is one of the top 10 most-tracked Google Analytics metrics. Rightfully so, there are already tons of articles, videos, and guides on improving ...
User engagement metrics that keep trending in the right direction quarter after quarter mean a lot to B2B businesses. Not only they indicate how well ...
The metric: Setting Goals & KPIs Learn how Kristina Simonson is leading her team in restructuring the way they approach KPI and goal setting at ...
Join 77,800+ leaders who are learning how to make data a competitive advantage.