KPIs & Metrics
8 Key Steps in a SaaS Sales Process to Win More Deals
So you’ve heard: the SaaS sales process is a hairy beast to deal with. It takes up lots of time with its long sales cycle. ...
by Masooma Memon · Apr 9, 2024
How to Create Scheduled Emails in Google Analytics: A Step-By-Step Guide
Google Analytics email reports are an important part of your marketing efforts. Not only are they a great way to stay on top of what ...
by Djordje Cvijovic · Jun 3, 2025
10 Common KPI Mistakes Companies Make and How to Avoid Them
Sometimes, it feels like you’ve been trying to make a cake without a recipe. Your ingredients are all over the place and you’re not sure ...
by Stefana Zaric · Nov 30, 2021
5 Vanity Metrics You Should Ignore in Your Next Marketing Campaign
Worried if the marketing metrics you’ve been striving to grow have been vanity metrics all along? Admittedly, focusing too much on vanity numbers is a ...
by Masooma Memon · Feb 1, 2023
Defining Your North Star Metrics: Which Metrics Should Your Company Priorities Be Aligned Around?
When you’re dehydrated, you won’t stop until you find water to quench your thirst. You’ll have that unwavering commitment to finding something to drink, even ...
by Stefana Zaric · Jan 31, 2023
9 Small Business Performance Metrics Every Owner Should Monitor for Success
No matter how small your business is, you can benefit from measuring its performance metrics. Thanks to today’s analytics technology, it’s simple and affordable to ...
by Melissa King · Apr 14, 2023
Which Pages Drive The Most Conversions?
Hello everyone. Welcome to another episode of Data Snacks. I’m Monja, a product marketer here at Databox. Today, we’re going to talk about identifying which ...
by Tamara Omerovic · Dec 20, 2023
KPI Development: 13 Tips on How to Create KPIs That Reflect Your Strategic Priorities
Two people with the same goal may have two very different strategies that they’ll use to reach that goal. Say they want to sell something ...
by Stefana Zaric · May 6, 2023
15 Ways to Get Maximum ROI From Your Newsletter
Did you know that the movie Cutthroat Island from 1995 only made $10 million at the box office? That fact may not have been so ...
by Stefana Zaric · Apr 20, 2023
Facebook Advertising Costs: 5 Metrics to Track for Keeping Your Costs Low
So your Facebook ad costs are shooting for the stars and you just can’t rest well until you bring those costs down, isn’t it? We ...
by Masooma Memon · Mar 29, 2023
Sessions vs. Users vs. Pageviews in Google Analytics: Everything You Need to Know
Whether you’re new to Google Analytics or have been using it to track website performance for years, it is easy to get overwhelmed by all ...
by Jessica Malnik · Feb 24
How to Get More Website Traffic from Instagram: 13 Proven Tips
Wondering how to get more website traffic from Instagram? Truth be told, the photo-sharing app is one of the most popular social media sites with ...
by Masooma Memon · May 11, 2022
How to Conduct a DIY Technical SEO Audit: Start with These 17 Questions
If you don’t have a technical background, conducting a technical SEO audit of your site probably sounds like a daunting process. After all, “technical” is ...
by Jessica Greene · Dec 15, 2022
Facebook CTA Buttons: Which Buttons Perform the Best on Facebook Ads?
The perfect CTA button on your Facebook ad can make the difference between driving home significant results and ending up with zero response. Why? Because ...
by Masooma Memon · Feb 25
Facebook Ads Reporting: 3 Metrics You Should Track Alongside ROAS
Hey everyone, and welcome to another episode of Data Snacks. I’m Monja, product marketer here at Databox, and today we’re going to talk about return ...
by Tamara Omerovic · Dec 20, 2023
Can You Measure Brand? Yes––Start With These 24 Brand Marketing KPIs
Cultivating your brand through good marketing is an important part of building longevity and loyalty for your product or service. But good service and solid ...
by Belynda Cianci · Aug 2, 2024
9 Proven Strategies for Improving Your Email Click-Through Rate (CTR)
Email marketers spend a lot of time optimizing delivery and open rates with the goal of getting clicks, and ultimately conversions. But besides the clicks ...
by Dann Albright · Jul 2, 2024
10 Essential Social Media Metrics That Every Social Media Report Should Include
Social media has a history of being unfairly categorized as “fluff” when it comes to reporting on performance. But, it’s all about the social media ...
by Elise Dopson · Feb 13, 2023
25 Examples of Google Analytics Segments That Enable Deeper Analysis
With these Google Analytics segments, you can dig deeper into your most important metrics and organize performance data to get the insights you need. Google ...
by Elise Dopson · Apr 23, 2024
10 Expert Tips for Measuring Content Attribution
So you’ve been pumping out content on a regular basis. Kudos to you! ? But does that content really meet your audience’s expectations? Does that ...
by Masooma Memon · May 18, 2022
Identify and Filter Bot Traffic in Google Analytics with These 10 Tips
Some reports say that over half of all Internet traffic is bots. Contrary to popular belief, bot traffic isn’t always bad. There are some good ...
by Jessica Malnik · Jul 30, 2021