KPIs & Metrics

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Using “Process KPIs” to Hit Goals (Hillary Carpio, Snowflake)
Goals & Forecasts

Using “Process KPIs” to Hit Goals (Hillary Carpio, Snowflake)

The metric: Process KPIs Learn how Hillary Carpio (Sr. Dir. of ABM at Snowflake) uses “Process KPIs” to ensure her team can create sustainable, repeatable ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Feb 20, 2024
How to Improve the Goal Conversion Rate on Your Website? 8 Expert-Backed Tips
Google Analytics

How to Improve the Goal Conversion Rate on Your Website? 8 Expert-Backed Tips

Goal completion is one of the top 10 most-tracked Google Analytics metrics. Rightfully so, there are already tons of articles, videos, and guides on improving ...

Saffa Faisal's avatar by Saffa Faisal | Dec 20, 2023
7 Tips to Improve User Engagement Metrics on B2B Websites
KPIs & Metrics

7 Tips to Improve User Engagement Metrics on B2B Websites

User engagement metrics that keep trending in the right direction quarter after quarter mean a lot to B2B businesses. Not only they indicate how well ...

Saffa Faisal's avatar by Saffa Faisal | Mar 3
Setting Marketing KPIs & Goals (w/ Kristina Simonson, Privy)
Goals & Forecasts

Setting Marketing KPIs & Goals (w/ Kristina Simonson, Privy)

The metric: Setting Goals & KPIs Learn how Kristina Simonson is leading her team in restructuring the way they approach KPI and goal setting at ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Feb 20, 2024
28 Blog KPIs for Measuring Your Content Performance (Recommended by 70+ Marketers)
KPIs & Metrics

28 Blog KPIs for Measuring Your Content Performance (Recommended by 70+ Marketers)

What is the most important blog KPI to measure? That’s what we set out to discover when we created our most recent report. We asked 74 marketers ...

Filip Stojanovic's avatar by Filip Stojanovic | Mar 3
27 Blogging Statistics That Will Shape Your Content in 2025
Marketing

27 Blogging Statistics That Will Shape Your Content in 2025

Blogging statistics prove that, despite past predictions claiming social media would end the era of blogs, blogging is still thriving: according to Ahrefs, around 22,000 ...

by Davor Štefanović | Mar 3
What Is a Good Bounce Rate for a Landing Page? 40+ Marketers Share Their Thoughts and Tips for Improvement
KPIs & Metrics

What Is a Good Bounce Rate for a Landing Page? 40+ Marketers Share Their Thoughts and Tips for Improvement

The latest analytics data just came in and you take a look at the landing page bounce rate with a surprised Pikachu face. The bounce ...

Filip Stojanovic's avatar by Filip Stojanovic | Apr 10, 2025
Google Analytics 4 Metrics Tutorial: Everything You Need to Know Before You Transition to the New Platform
KPIs & Metrics

Google Analytics 4 Metrics Tutorial: Everything You Need to Know Before You Transition to the New Platform

In October 2022, Google launched the latest version of Google Analytics (GA4) and replaced Universal Analytics (UA) as the default for digital analytics measurements on ...

Filip Stojanovic's avatar by Filip Stojanovic | Feb 8, 2023
10+ Popular Business Analysis Techniques Companies Use in Their Strategic Plans
KPIs & Metrics

10+ Popular Business Analysis Techniques Companies Use in Their Strategic Plans

It’s no secret that modern businesses have to deal with an enormous amount of data. But did you know that 40% of reports that companies ...

Filip Stojanovic's avatar by Filip Stojanovic | Oct 23, 2022
How Small Businesses Deal with Inflation: Cost Cutting vs Spend Optimization
KPIs & Metrics

How Small Businesses Deal with Inflation: Cost Cutting vs Spend Optimization

No matter the sector you’re in, it’s undeniable that the ongoing inflation has made an impact on your business. Small businesses usually don’t have large ...

by Davor Štefanović | Jun 6, 2023
Gathering and Understanding Dashboard Requirements: What to Do Before Building a Dashboard
Market Research

Gathering and Understanding Dashboard Requirements: What to Do Before Building a Dashboard

Dashboard designers would probably agree that audience is the most important factor to consider when creating a dashboard. Still, even though this is considered the ...

Masooma Memon's avatar by Masooma Memon | Feb 24
16 KPIs and Metrics You Should Include in a Retail KPI Dashboard
Reporting

16 KPIs and Metrics You Should Include in a Retail KPI Dashboard

Working on creating your retail KPI dashboard? Good call. Not does it make it easy for you to track and optimize specific KPIs, but it ...

Masooma Memon's avatar by Masooma Memon | Apr 10, 2025
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