Is your landing page running? Well, you better go track it! Okay, we know that you’re not here to read spin-offs of the old refrigerator ...
The main goal of any marketing campaign is to convert the people that see your online advertisements into customers. This directly increases ROI, revenue, brand ...
A recent Microsoft study showed that 90% of US citizens base a large portion of their loyalty to a brand on customer service, while almost ...
Excel is like the McDonalds of the corporate world. That’s to say, every corporate professional knows what it is, how to use it, and probably ...
If you are serious about improving customer experience, then you need to have at least one customer service dashboard. Customer service dashboards allow you to ...
The metric: HIRO Pipeline In this episode, we’re covering High Intent Revenue Opportunity (HIRO) Pipeline. John Bonini chats with Chris Walker, CEO & Founder of ...
No campaign, project, or department is ever going to achieve sustainable success without you monitoring its performance and optimizing accordingly. But to monitor progress effectively, ...
A startup KPI dashboard is an excellent way to see all essential metrics grouped on one screen. Not only does this allow you to get ...
Have you been meaning to create an affiliate marketing dashboard? Good call! The dashboard can help you track and optimize performance, narrow down which channels ...
Proper customer relationship management can bring you multiple benefits: increased customer satisfaction, increased profitability, and more sales. But to manage these relationships efficiently, you need ...
Lead generation is messy, period. It takes a lot of work. And a lot of tracking to understand how many leads a channel and/or campaign ...
The metric: Website Conversion Rate In this episode John Bonini chats with Adam Goyette, VP of Marketing at Help Scout, to learn how they grew ...
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