KPIs & Metrics
Content Analytics: 15 Most Important Metrics to Track After Hitting Publish
Creating content is harder than it sounds. From choosing the right keywords to creating an eye-catching title, a lot goes into building content for your ...
by Mara Calvello · Apr 24, 2023
Content Marketing ROI: The Best Tools, Methods, and Metrics to Measure Content Success
What makes a piece of content successful, and how can you measure its success? The answer to the first question is one only you (or ...
by Jessica Greene · Dec 2, 2022
Google Analytics and HubSpot: How to Use Both to Track Your Website Analytics Effectively
You’ve built a beautiful website. It boasts well-written content with SEO in mind, a user-friendly layout, and well placed CTAs. Now what? Well, now it’s ...
by Mara Calvello · Mar 16, 2023
Google Analytics Reporting: A Complete Guide to Reports, Metrics, Dimensions, and More
According to BuiltWith, a website that tracks how software is used on websites across the internet, 29.1 million websites are using Google Analytics at the ...
by Marija Hladni · Apr 23, 2024
Measure Influencer Marketing ROI with These 8 Strategies
So, you’ve paired up with some influencers or you’ve been doing so for a while now. You have invested a lot of money and you ...
by Masooma Memon · May 18, 2022
What is Pipeline Velocity and How to Optimize It?
There are a whole host of sales metrics you need to identify, track, and optimize to understand your sales process, which ultimately leads to consistently ...
by Maham S. Chappal · Sep 7, 2021
How to Understand Your Business Better by Analyzing CAC and CLV Metrics
When it comes to analyzing the financial health of your online business, the two most important metrics to pay attention to are customer acquisition cost ...
by Jessica Malnik · Apr 9, 2025
Evaluating the Effectiveness of Your Advertising Campaigns: ROMI, ROI, or ROAS?
Spending on an ad campaign is just part of the equation. Calculating the return is another. The equation often gets confusing since you may get ...
by Masooma Memon · Apr 9, 2025
12 Custom Facebook Ad Metrics Every Campaign Needs
Facebook Ads offers a wide selection of standard metrics that, sometimes, are just not enough for you to get a complete picture of how your ...
by Marija Hladni · Apr 12, 2023
The 18 Most Important LinkedIn Metrics You Should Be Tracking
Posting helpful content on LinkedIn is only half of the marketing picture. The other half, you ask? It’s tracking the right LinkedIn metrics that give ...
by Masooma Memon · Jul 10, 2025
49 Ways to Track Your Performance in SERPs Using Only Google Search Console
Do you really know how key pages on your website are performing in SERPs? You’re publishing new content weekly, and have an SEO to-do list ...
by Elise Dopson · Jul 11, 2024
How You&Co Spends Less Time in Meetings & More Time Hitting Client KPIs
Every product does its best to define value for its customers; However, “best value” can’t always be measured solely by “biggest” or “most” in terms ...
by Belynda Cianci · Jul 15, 2020
10 Sales Pipeline KPIs to Track for Accurately Forecasting Sales
What if you could tell, ahead of time, which deals would close and where leads get stuck or drop off in your sales cycle? That’s ...
by Elise Dopson · Dec 20, 2023
Facebook Ad Impressions: Definitions, Benchmarks, and Ways to Improve
Your Facebook Ads dashboard has a ton of data for you to dive into. It shows you how many people visited your site from the ...
by Elise Dopson · Mar 28, 2023
How to Choose the Right Performance Metrics To Track for Your Business
Have you ever received a Slack message like this…? We’ve all been asked for on-demand performance updates from our team, boss, client, or other stakeholders. ...
by Kiera Abbamonte · Apr 19, 2022
The 14 Most Important Conversion Metrics to Track Using Google Analytics
We already know that Google Analytics can track overview metrics like page views, visitors by traffic source, and the real-time visitors currently browsing your website. ...
by Elise Dopson · Feb 3, 2023
Content Marketing ROI: 13 Lead Generation Metrics to Measure & Report Every Month
Whenever KPIs around content marketing success is shared or reported on, they’re typically followed up with, “yeah, but how can we attribute sales to this?” ...
by Elise Dopson · Sep 8, 2023
Here Are The 19 KPIs to Include In Your Monthly Marketing Report
We’re getting closer to the end of the month. And while you and your team have been heads down on the work and ways to ...
by Elise Dopson · Mar 16, 2023
How to Prepare a Complete Marketing Report: The KPIs, Analysis, & Action Plan You Need
Keeping an eye on changes in trends and data is one of the most effective ways to ensure the ship stays on its charted course. ...
by Belynda Cianci · Mar 17, 2023
The 20 Most Important B2B KPIs According to More Than 50 Businesses
There are hundreds of metrics you can keep an eye on when running a business. Sales, marketing, and finance teams all have their list of ...
by Elise Dopson · Feb 2, 2023
26 Tips for Properly Setting Up Google Analytics On Your Website
Do you know many visitors are coming to your website? What percentage of visitors stay on your site for more than 2 minutes? How many ...
by Jessica Malnik · Jan 9, 2022