KPIs & Metrics

Latest Posts

10 Key Operational Metrics to Track for Better Business Results
KPIs & Metrics

10 Key Operational Metrics to Track for Better Business Results

Track not just any operational metrics, but the ones that can provide insights to reduce costs, turnover, or increase profits when improved.

Author's avatar by Lily Ugbaja | May 5, 2022
10 Digital Marketing Metrics Your Business Pays Too Much Attention To (And Which Ones Actually Matter)
KPIs & Metrics

10 Digital Marketing Metrics Your Business Pays Too Much Attention To (And Which Ones Actually Matter)

Here’s the thing: there is a bucket load of digital marketing metrics to track but not all of them are uber-useful to monitor. In fact, ...

Author's avatar by Masooma Memon | Apr 6, 2023
Ecommerce Analytics 101: How to Drive More Online Sales With Data
Ecommerce

Ecommerce Analytics 101: How to Drive More Online Sales With Data

Ever wondered why a hot-selling product on your store suddenly lost traction? Or how your customers are actually finding you online? Or how easily can ...

Author's avatar by Masooma Memon | Nov 24, 2022
Exit Rate vs Bounce Rate – How to Analyze Both to Improve Your Content Strategy?
KPIs & Metrics

Exit Rate vs Bounce Rate – How to Analyze Both to Improve Your Content Strategy?

The problem with exit and bounce rates is that most people use them interchangeably. In reality, however, the two are different metrics that can both ...

Author's avatar by Masooma Memon | May 23, 2023
5 Ways to Calculate Profitability for Your Agency Clients and Projects
Agencies

5 Ways to Calculate Profitability for Your Agency Clients and Projects

Good client profitability determines your agency’s ultimate fate. Essentially, it shows you the monetary worth of working with your long-term clients. This, in turn, bumps ...

Author's avatar by Masooma Memon | Dec 23, 2021
8 Key Steps in a SaaS Sales Process to Win More Deals
Sales

8 Key Steps in a SaaS Sales Process to Win More Deals

So you’ve heard: the SaaS sales process is a hairy beast to deal with. It takes up lots of time with its long sales cycle. ...

Author's avatar by Masooma Memon | Apr 9, 2024
How to Create Scheduled Emails in Google Analytics: A Step-By-Step Guide
Reporting

How to Create Scheduled Emails in Google Analytics: A Step-By-Step Guide

Google Analytics email reports are an important part of your marketing efforts. Not only are they a great way to stay on top of what ...

Author's avatar by Djordje Cvijovic | Sep 6, 2023
10 Common KPI Mistakes Companies Make and How to Avoid Them
KPIs & Metrics

10 Common KPI Mistakes Companies Make and How to Avoid Them

Sometimes, it feels like you’ve been trying to make a cake without a recipe. Your ingredients are all over the place and you’re not sure ...

Author's avatar by Stefana Zaric | Nov 30, 2021
5 Vanity Metrics You Should Ignore in Your Next Marketing Campaign
KPIs & Metrics

5 Vanity Metrics You Should Ignore in Your Next Marketing Campaign

Worried if the marketing metrics you’ve been striving to grow have been vanity metrics all along? Admittedly, focusing too much on vanity numbers is a ...

Author's avatar by Masooma Memon | Feb 1, 2023
Defining Your North Star Metrics: Which Metrics Should Your Company Priorities Be Aligned Around?
KPIs & Metrics

Defining Your North Star Metrics: Which Metrics Should Your Company Priorities Be Aligned Around?

When you’re dehydrated, you won’t stop until you find water to quench your thirst. You’ll have that unwavering commitment to finding something to drink, even ...

Author's avatar by Stefana Zaric | Jan 31, 2023
9 Small Business Performance Metrics Every Owner Should Monitor for Success
KPIs & Metrics

9 Small Business Performance Metrics Every Owner Should Monitor for Success

No matter how small your business is, you can benefit from measuring its performance metrics. Thanks to today’s analytics technology, it’s simple and affordable to ...

Author's avatar by Melissa King | Apr 14, 2023
Which Pages Drive The Most Conversions?
KPIs & Metrics

Which Pages Drive The Most Conversions?

Hello everyone. Welcome to another episode of Data Snacks. I’m Monja, a product marketer here at Databox. Today, we’re going to talk about identifying which ...

Author's avatar by Tamara Omerovic | Dec 20, 2023
Subscribe to our newsletter, Move the Needle

Join 77,800+ leaders who are learning how to make data a competitive advantage.