KPIs & Metrics

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7 Ways to Improve Your Performance With KPI Scorecards
KPIs & Metrics

7 Ways to Improve Your Performance With KPI Scorecards

Ever set a big company goal to 3x revenue in a year? Only to revisit it in 6 months and realize you aren’t even close ...

Jessica Malnik's avatar by Jessica Malnik | Apr 20, 2022
How to Create a KPI Report in Google Sheets? Step-by-Step Guide
Reporting

How to Create a KPI Report in Google Sheets? Step-by-Step Guide

Marketing, sales, HR, accounting, finance, research and development. All of these departments in your company have specific goals to achieve and use KPIs to track ...

Filip Stojanovic's avatar by Filip Stojanovic | Feb 24
Lead Velocity: What Makes It the Most Important Metric for SaaS Businesses?
KPIs & Metrics

Lead Velocity: What Makes It the Most Important Metric for SaaS Businesses?

If you’ve read anything about metrics, you know that you should monitor key performance indicators (KPIs) to track your business’s growth. But, of course, you ...

Melissa King's avatar by Melissa King | Sep 8, 2023
How to Track Website Sessions by Email Marketing Campaign
KPIs & Metrics

How to Track Website Sessions by Email Marketing Campaign

Hello everyone. Welcome to another episode of Data Snacks. So many of us focus time and energy on building our email lists. The blog posts ...

Marija Hladni's avatar by Marija Hladni | Dec 20, 2023
10 Key Operational Metrics to Track for Better Business Results
KPIs & Metrics

10 Key Operational Metrics to Track for Better Business Results

Track not just any operational metrics, but the ones that can provide insights to reduce costs, turnover, or increase profits when improved.

Lily Ugbaja's avatar by Lily Ugbaja | May 5, 2022
10 Digital Marketing Metrics Your Business Pays Too Much Attention To (And Which Ones Actually Matter)
KPIs & Metrics

10 Digital Marketing Metrics Your Business Pays Too Much Attention To (And Which Ones Actually Matter)

Here’s the thing: there is a bucket load of digital marketing metrics to track but not all of them are uber-useful to monitor. In fact, ...

Masooma Memon's avatar by Masooma Memon | Apr 6, 2023
Ecommerce Analytics 101: How to Drive More Online Sales With Data
Ecommerce

Ecommerce Analytics 101: How to Drive More Online Sales With Data

Ever wondered why a hot-selling product on your store suddenly lost traction? Or how your customers are actually finding you online? Or how easily can ...

Masooma Memon's avatar by Masooma Memon | Nov 24, 2022
Exit Rate vs Bounce Rate – How to Analyze Both to Improve Your Content Strategy?
KPIs & Metrics

Exit Rate vs Bounce Rate – How to Analyze Both to Improve Your Content Strategy?

The problem with exit and bounce rates is that most people use them interchangeably. In reality, however, the two are different metrics that can both ...

Masooma Memon's avatar by Masooma Memon | Apr 10, 2025
5 Ways to Calculate Profitability for Your Agency Clients and Projects
Agencies

5 Ways to Calculate Profitability for Your Agency Clients and Projects

Good client profitability determines your agency’s ultimate fate. Essentially, it shows you the monetary worth of working with your long-term clients. This, in turn, bumps ...

Masooma Memon's avatar by Masooma Memon | Dec 23, 2021
8 Key Steps in a SaaS Sales Process to Win More Deals
Sales

8 Key Steps in a SaaS Sales Process to Win More Deals

So you’ve heard: the SaaS sales process is a hairy beast to deal with. It takes up lots of time with its long sales cycle. ...

Masooma Memon's avatar by Masooma Memon | Apr 9, 2024
How to Create Scheduled Emails in Google Analytics: A Step-By-Step Guide
Reporting

How to Create Scheduled Emails in Google Analytics: A Step-By-Step Guide

Google Analytics email reports are an important part of your marketing efforts. Not only are they a great way to stay on top of what ...

Djordje Cvijovic's avatar by Djordje Cvijovic | Jun 3, 2025
10 Common KPI Mistakes Companies Make and How to Avoid Them
KPIs & Metrics

10 Common KPI Mistakes Companies Make and How to Avoid Them

Sometimes, it feels like you’ve been trying to make a cake without a recipe. Your ingredients are all over the place and you’re not sure ...

Stefana Zaric's avatar by Stefana Zaric | Nov 30, 2021
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