KPIs & Metrics

Latest Posts

KPI Development: 13 Tips on How to Create KPIs That Reflect Your Strategic Priorities
KPIs & Metrics

KPI Development: 13 Tips on How to Create KPIs That Reflect Your Strategic Priorities

Two people with the same goal may have two very different strategies that they’ll use to reach that goal. Say they want to sell something ...

Author's avatar by Stefana Zaric | May 6, 2023
15 Ways to Get Maximum ROI From Your Newsletter
KPIs & Metrics

15 Ways to Get Maximum ROI From Your Newsletter

Did you know that the movie Cutthroat Island from 1995 only made $10 million at the box office? That fact may not have been so ...

Author's avatar by Stefana Zaric | Apr 20, 2023
Facebook Advertising Costs: 5 Metrics to Track for Keeping Your Costs Low
Marketing

Facebook Advertising Costs: 5 Metrics to Track for Keeping Your Costs Low

So your Facebook ad costs are shooting for the stars and you just can’t rest well until you bring those costs down, isn’t it? We ...

Author's avatar by Masooma Memon | Mar 29, 2023
Sessions vs. Users vs. Pageviews in Google Analytics: Everything You Need to Know
Marketing

Sessions vs. Users vs. Pageviews in Google Analytics: Everything You Need to Know

Whether you’re new to Google Analytics or have been using it to track website performance for years, it is easy to get overwhelmed by all ...

Author's avatar by Jessica Malnik | May 29, 2024
How to Get More Website Traffic from Instagram: 13 Proven Tips
Instagram

How to Get More Website Traffic from Instagram: 13 Proven Tips

Wondering how to get more website traffic from Instagram? Truth be told, the photo-sharing app is one of the most popular social media sites with ...

Author's avatar by Masooma Memon | May 11, 2022
How to Conduct a DIY Technical SEO Audit: Start with These 17 Questions
Marketing

How to Conduct a DIY Technical SEO Audit: Start with These 17 Questions

If you don’t have a technical background, conducting a technical SEO audit of your site probably sounds like a daunting process. After all, “technical” is ...

Author's avatar by Jessica Greene | Dec 15, 2022
Facebook CTA Buttons: Which Buttons Perform the Best on Facebook Ads?
Facebook Ads

Facebook CTA Buttons: Which Buttons Perform the Best on Facebook Ads?

The perfect CTA button on your Facebook ad can make the difference between driving home significant results and ending up with zero response. Why? Because ...

Author's avatar by Masooma Memon | Apr 23, 2024
Facebook Ads Reporting: 3 Metrics You Should Track Alongside ROAS
Facebook Ads

Facebook Ads Reporting: 3 Metrics You Should Track Alongside ROAS

Hey everyone, and welcome to another episode of Data Snacks. I’m Monja, product marketer here at Databox, and today we’re going to talk about return ...

Author's avatar by Tamara Omerovic | Dec 20, 2023
Can You Measure Brand? Yes––Start With These 24 Brand Marketing KPIs
Marketing

Can You Measure Brand? Yes––Start With These 24 Brand Marketing KPIs

Cultivating your brand through good marketing is an important part of building longevity and loyalty for your product or service. But good service and solid ...

Author's avatar by Belynda Cianci | Aug 2, 2024
9 Proven Strategies for Improving Your Email Click-Through Rate (CTR)
Marketing

9 Proven Strategies for Improving Your Email Click-Through Rate (CTR)

Email marketers spend a lot of time optimizing delivery and open rates with the goal of getting clicks, and ultimately conversions. But besides the clicks ...

Author's avatar by Dann Albright | Jul 2, 2024
10 Essential Social Media Metrics That Every Social Media Report Should Include
KPIs & Metrics

10 Essential Social Media Metrics That Every Social Media Report Should Include

Social media has a history of being unfairly categorized as “fluff” when it comes to reporting on performance. But, it’s all about the social media ...

Author's avatar by Elise Dopson | Feb 13, 2023
25 Examples of Google Analytics Segments That Enable Deeper Analysis
Dashboards & Visualization

25 Examples of Google Analytics Segments That Enable Deeper Analysis

With these Google Analytics segments, you can dig deeper into your most important metrics and organize performance data to get the insights you need. Google ...

Author's avatar by Elise Dopson | Apr 23, 2024
Subscribe to our newsletter, Move the Needle

Join 77,800+ leaders who are learning how to make data a competitive advantage.