So you’ve been pumping out content on a regular basis. Kudos to you! ? But does that content really meet your audience’s expectations? Does that ...
Some reports say that over half of all Internet traffic is bots. Contrary to popular belief, bot traffic isn’t always bad. There are some good ...
Creating content is harder than it sounds. From choosing the right keywords to creating an eye-catching title, a lot goes into building content for your ...
What makes a piece of content successful, and how can you measure its success? The answer to the first question is one only you (or ...
You’ve built a beautiful website. It boasts well-written content with SEO in mind, a user-friendly layout, and well placed CTAs. Now what? Well, now it’s ...
According to BuiltWith, a website that tracks how software is used on websites across the internet, 29.1 million websites are using Google Analytics at the ...
So, you’ve paired up with some influencers or you’ve been doing so for a while now. You have invested a lot of money and you ...
There are a whole host of sales metrics you need to identify, track, and optimize to understand your sales process, which ultimately leads to consistently ...
When it comes to analyzing the financial health of your online business, the two most important metrics to pay attention to are customer acquisition cost ...
Spending on an ad campaign is just part of the equation. Calculating the return is another. The equation often gets confusing since you may get ...
Facebook Ads offers a wide selection of standard metrics that, sometimes, are just not enough for you to get a complete picture of how your ...
Posting helpful content on LinkedIn is only half of the marketing picture. The other half, you ask? It’s tracking the right LinkedIn metrics that give ...
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