KPIs & Metrics

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Can You Measure Brand? Yes––Start With These 24 Brand Marketing KPIs
Marketing

Can You Measure Brand? Yes––Start With These 24 Brand Marketing KPIs

Cultivating your brand through good marketing is an important part of building longevity and loyalty for your product or service. But good service and solid ...

Belynda Cianci's avatar by Belynda Cianci | Aug 2, 2024
9 Proven Strategies for Improving Your Email Click-Through Rate (CTR)
Marketing

9 Proven Strategies for Improving Your Email Click-Through Rate (CTR)

Email marketers spend a lot of time optimizing delivery and open rates with the goal of getting clicks, and ultimately conversions. But besides the clicks ...

by Dann Albright | Jul 2, 2024
10 Essential Social Media Metrics That Every Social Media Report Should Include
KPIs & Metrics

10 Essential Social Media Metrics That Every Social Media Report Should Include

Social media has a history of being unfairly categorized as “fluff” when it comes to reporting on performance. But, it’s all about the social media ...

Elise Dopson's avatar by Elise Dopson | Feb 13, 2023
25 Examples of Google Analytics Segments That Enable Deeper Analysis
Dashboards & Visualization

25 Examples of Google Analytics Segments That Enable Deeper Analysis

With these Google Analytics segments, you can dig deeper into your most important metrics and organize performance data to get the insights you need. Google ...

Elise Dopson's avatar by Elise Dopson | Apr 23, 2024
10 Expert Tips for Measuring Content Attribution
KPIs & Metrics

10 Expert Tips for Measuring Content Attribution

So you’ve been pumping out content on a regular basis. Kudos to you! ? But does that content really meet your audience’s expectations? Does that ...

Masooma Memon's avatar by Masooma Memon | May 18, 2022
Identify and Filter Bot Traffic in Google Analytics with These 10 Tips
Google Analytics

Identify and Filter Bot Traffic in Google Analytics with These 10 Tips

Some reports say that over half of all Internet traffic is bots. Contrary to popular belief, bot traffic isn’t always bad.  There are some good ...

Jessica Malnik's avatar by Jessica Malnik | Jul 30, 2021
Content Analytics: 15 Most Important Metrics to Track After Hitting Publish
KPIs & Metrics

Content Analytics: 15 Most Important Metrics to Track After Hitting Publish

Creating content is harder than it sounds. From choosing the right keywords to creating an eye-catching title, a lot goes into building content for your ...

Mara Calvello's avatar by Mara Calvello | Apr 24, 2023
Content Marketing ROI: The Best Tools, Methods, and Metrics to Measure Content Success
KPIs & Metrics

Content Marketing ROI: The Best Tools, Methods, and Metrics to Measure Content Success

What makes a piece of content successful, and how can you measure its success? The answer to the first question is one only you (or ...

Jessica Greene's avatar by Jessica Greene | Dec 2, 2022
Google Analytics and HubSpot: How to Use Both to Track Your Website Analytics Effectively
Google Analytics

Google Analytics and HubSpot: How to Use Both to Track Your Website Analytics Effectively

You’ve built a beautiful website. It boasts well-written content with SEO in mind, a user-friendly layout, and well placed CTAs.  Now what? Well, now it’s ...

Mara Calvello's avatar by Mara Calvello | Mar 16, 2023
Google Analytics Reporting: A Complete Guide to Reports, Metrics, Dimensions, and More
Google Analytics

Google Analytics Reporting: A Complete Guide to Reports, Metrics, Dimensions, and More

According to BuiltWith, a website that tracks how software is used on websites across the internet,  29.1 million websites are using Google Analytics at the ...

Marija Hladni's avatar by Marija Hladni | Apr 23, 2024
Measure Influencer Marketing ROI with These 8 Strategies
KPIs & Metrics

Measure Influencer Marketing ROI with These 8 Strategies

So, you’ve paired up with some influencers or you’ve been doing so for a while now. You have invested a lot of money and you ...

Masooma Memon's avatar by Masooma Memon | May 18, 2022
What is Pipeline Velocity and How to Optimize It?
Sales

What is Pipeline Velocity and How to Optimize It?

There are a whole host of sales metrics you need to identify, track, and optimize to understand your sales process, which ultimately leads to consistently ...

Maham S. Chappal's avatar by Maham S. Chappal | Sep 7, 2021
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