KPIs & Metrics

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How to Understand Your Business Better by Analyzing CAC and CLV Metrics
KPIs & Metrics

How to Understand Your Business Better by Analyzing CAC and CLV Metrics

When it comes to analyzing the financial health of your online business, the two most important metrics to pay attention to are customer acquisition cost ...

Jessica Malnik's avatar by Jessica Malnik | Apr 9, 2025
Evaluating the Effectiveness of Your Advertising Campaigns: ROMI, ROI, or ROAS?
Marketing

Evaluating the Effectiveness of Your Advertising Campaigns: ROMI, ROI, or ROAS?

Spending on an ad campaign is just part of the equation. Calculating the return is another. The equation often gets confusing since you may get ...

Masooma Memon's avatar by Masooma Memon | Apr 9, 2025
12 Custom Facebook Ad Metrics Every Campaign Needs
Facebook Ads

12 Custom Facebook Ad Metrics Every Campaign Needs

Facebook Ads offers a wide selection of standard metrics that, sometimes, are just not enough for you to get a complete picture of how your ...

Marija Hladni's avatar by Marija Hladni | Apr 12, 2023
The 18 Most Important LinkedIn Metrics You Should Be Tracking
Marketing

The 18 Most Important LinkedIn Metrics You Should Be Tracking

Posting helpful content on LinkedIn is only half of the marketing picture. The other half, you ask? It’s tracking the right LinkedIn metrics that give ...

Masooma Memon's avatar by Masooma Memon | Jul 10, 2025
49 Ways to Track Your Performance in SERPs Using Only Google Search Console
KPIs & Metrics

49 Ways to Track Your Performance in SERPs Using Only Google Search Console

Do you really know how key pages on your website are performing in SERPs? You’re publishing new content weekly, and have an SEO to-do list ...

Elise Dopson's avatar by Elise Dopson | Jul 11, 2024
How You&Co Spends Less Time in Meetings & More Time Hitting Client KPIs
KPIs & Metrics

How You&Co Spends Less Time in Meetings & More Time Hitting Client KPIs

Every product does its best to define value for its customers; However, “best value” can’t always be measured solely by “biggest” or “most” in terms ...

Belynda Cianci's avatar by Belynda Cianci | Jul 15, 2020
10 Sales Pipeline KPIs to Track for Accurately Forecasting Sales
Sales

10 Sales Pipeline KPIs to Track for Accurately Forecasting Sales

What if you could tell, ahead of time, which deals would close and where leads get stuck or drop off in your sales cycle? That’s ...

Elise Dopson's avatar by Elise Dopson | Dec 20, 2023
Facebook Ad Impressions: Definitions, Benchmarks, and Ways to Improve
Facebook Ads

Facebook Ad Impressions: Definitions, Benchmarks, and Ways to Improve

Your Facebook Ads dashboard has a ton of data for you to dive into. It shows you how many people visited your site from the ...

Elise Dopson's avatar by Elise Dopson | Mar 28, 2023
How to Choose the Right Performance Metrics To Track for Your Business
Reporting

How to Choose the Right Performance Metrics To Track for Your Business

Have you ever received a Slack message like this…? We’ve all been asked for on-demand performance updates from our team, boss, client, or other stakeholders.  ...

by Kiera Abbamonte | Apr 19, 2022
The 14 Most Important Conversion Metrics to Track Using Google Analytics
Goals & Forecasts

The 14 Most Important Conversion Metrics to Track Using Google Analytics

We already know that Google Analytics can track overview metrics like page views, visitors by traffic source, and the real-time visitors currently browsing your website. ...

Elise Dopson's avatar by Elise Dopson | Feb 3, 2023
Content Marketing ROI: 13 Lead Generation Metrics to Measure & Report Every Month
KPIs & Metrics

Content Marketing ROI: 13 Lead Generation Metrics to Measure & Report Every Month

Whenever KPIs around content marketing success is shared or reported on, they’re typically followed up with, “yeah, but how can we attribute sales to this?” ...

Elise Dopson's avatar by Elise Dopson | Sep 8, 2023
Here Are The 19 KPIs to Include In Your Monthly Marketing Report
KPIs & Metrics

Here Are The 19 KPIs to Include In Your Monthly Marketing Report

We’re getting closer to the end of the month. And while you and your team have been heads down on the work and ways to ...

Elise Dopson's avatar by Elise Dopson | Mar 16, 2023
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