Articles by Jessica Greene
writes about marketing, business, and technology for B2B SaaS companies. A former writing instructor and corporate marketer, she uses her subject-matter expertise and desire to educate others as motivation for developing actionable, in-depth, user-focused content.
The 23 Best Keyword Tracking Tools (According to 107 SEOs)
Do you know if your keyword research and optimization strategy are working? Keywords are a fundamental part of SEO, and as such, you need to ...
by Jessica Greene · Apr 23, 2024
<strong>49 Essential SEO KPIs to Track Performance in 2023</strong>
Measuring the right KPIs—in the right way—is essential to proving the value and ROI of your SEO efforts. Note that “in the right way” is ...
by Jessica Greene · Apr 9, 2024
32 Prospecting Tips to Help You Book More Sales Meetings
Sales prospecting helps you find potential customers who haven’t yet realized they have a problem—and therefore haven’t turned to search for solutions. It helps you ...
by Jessica Greene · Apr 24, 2024
15 Featured Snippet Optimization Tips for Getting More Position Zero Results
Featured snippets are the holy grail of organic search results. They’re larger and more informative than standard organic search results, and they appear in “position ...
by Jessica Greene · Jan 6, 2022
45 Common SEO Mistakes to Keep Your Eyes on in 2021
SEO is an amazingly complex field. Even experienced pros sometimes neglect SEO fundamentals because there’s just so much to do and remember when it comes ...
by Jessica Greene · May 8, 2023
42 Best Free SEO Tools, According to 187 SEOs
“You do not need to pay money for SEO tools. There are plenty of free tools that can help you.” That was the advice that ...
by Jessica Greene · Nov 9, 2023
How to Conduct a DIY Technical SEO Audit: Start with These 17 Questions
If you don’t have a technical background, conducting a technical SEO audit of your site probably sounds like a daunting process. After all, “technical” is ...
by Jessica Greene · Dec 15, 2022
The Most Effective Linkedin Marketing Strategies According to 30 Marketers
It seems that marketers can’t recommend LinkedIn highly enough when discussing effective channels and strategies for 2021. (See what we did there?) It’s been a ...
by Jessica Greene · May 6, 2022
SEO for a New Website: Here’s Everything You Need to Know to Start Ranking
If you wait until SEO is finished to launch your new website, you’ll be waiting forever. SEO is never finished. So a better question to ...
by Jessica Greene · Jun 5, 2025
Social Media and SEO: How They Work Together to Boost Your Visibility
Do social media signals have a direct impact on search rankings? The truth: it doesn’t really matter. The reality is that social media plays a ...
by Jessica Greene · Oct 20, 2022
16 Ways to Increase Your Average Video Engagement
There’s more to creating engaging videos than having a great script and ensuring audio and video quality. To boost your video engagement, follow these 16 ...
by Jessica Greene · Jul 11, 2024
Earn Higher Local Search Rankings With This 15-Point SEO Checklist
Local businesses that haven’t taken the time to optimize for SEO are missing out on a lot of potential revenue. Earning high rankings in Google’s ...
by Jessica Greene · Nov 27, 2024
Conduct a Thorough SEO Content Audit Using This 10-Point Checklist
It’s easy to just crank out content on a schedule every week to continually hit your content marketing and SEO targets. But over time, your ...
by Jessica Greene · Jun 5, 2025
The 35 Most Effective Off-Page SEO Techniques (According to 98 SEOs)
We may not know all of Google’s ranking factors, but we know the top three: links, content, and RankBrain. Content is all about on-page SEO. ...
by Jessica Greene · May 1, 2024
4 Proven Email Segmentation Strategies for Improving Your Open Rates
The wrong approach to email segmentation can send you spiraling down a rabbit hole. There are a nearly endless number of ways to segment your ...
by Jessica Greene · Dec 15, 2022
Use These 11 YouTube SEO Tips to Improve Your Search Rankings
Google Search and YouTube use different algorithms to rank content. That’s important to understand as a marketer trying to get your videos to rank higher ...
by Jessica Greene · Jun 5, 2025
17 Content Marketing Metrics You’re Probably Not Tracking (But Should Be)
As a content marketer, it’s important to track metrics that prove your efforts are working. But it’s also important to track metrics that help you ...
by Jessica Greene · Oct 1, 2025
Content Marketing ROI: The Best Tools, Methods, and Metrics to Measure Content Success
What makes a piece of content successful, and how can you measure its success? The answer to the first question is one only you (or ...
by Jessica Greene · Dec 2, 2022
33 SEO Quick Wins: On-Page, Off-Page, Technical & Local
If you have anything to do with your business’s website, you’ve probably either heard or said the phrase “SEO takes time” before. And it’s a ...
by Jessica Greene · Jan 20, 2023
15 Website Speed Optimization Tips That Anyone Can Implement
Your content is high-quality and you’ve earned tons of backlinks, but you’re still not ranking highly in search. You suspect that your site’s slow loading ...
by Jessica Greene · Apr 23, 2024
These Are the 35 Best SEO Blogs According to 127 Readers
More than 14% of marketers and SEOs visit 20+ SEO blogs each week. Of course, the bulk of marketers—nearly 75%—have a more measured approach to ...
by Jessica Greene · Jun 3, 2025