Articles by author Jessica Greene

Jessica Greene writes about marketing, business, and technology for B2B SaaS companies. A former writing instructor and corporate marketer, she uses her subject-matter expertise and desire to educate others as motivation for developing actionable, in-depth, user-focused content.

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Management

Conduct A Thorough SEO Content Audit Using This 10-Point Checklist

We asked 133 marketers to share the tools and processes they use to conduct content audits, then compiled the responses into this 10-point checklist.

Jessica Greene Management Jessica GreeneJessica Greene   |  Nov 11

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Marketing

33 SEO Quick Wins: On-Page, Off-Page, Technical & Local

If you’re looking for a low-effort, fast-acting change you can make to impress a new client or boss, consider implementing one of these SEO quick wins.

Jessica Greene Marketing   |  Nov 4

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Integrations

The 40 Best HubSpot Integrations (According to 79 Marketers)

There are hundreds of apps that integrate with HubSpot, but which are the best? To find out, we asked 79 marketers to share their favorites.

Jessica Greene Integrations   |  Nov 1

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Marketing

How to Improve the Organic CTR for Your Pages & Blog Posts

The average CTR for a site’s organic search results ranges from 3-5%. If your results aren’t hitting those benchmarks, follow these best practices.

Jessica Greene Marketing   |  Oct 23

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Marketing

The 42 Best (100% Free) SEO Tools, According to 187 SEOs

17% of professional SEOs *only* use free SEO tools to do their work. Here are the 42 tools they rely on—all 100% free—to do their work.

Jessica Greene Marketing   |  Oct 21

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Marketing

SEO for Startups: 150 Experts Explain What to Do and What to Avoid

A third of marketers say content marketing is the most important SEO task for a startup, but it’s just one of 23 startup SEO best practices our respondents recommend.

Jessica Greene Marketing   |  Oct 14

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Marketing

SEO for a New Website: Here’s Everything You Need to Know to Start Ranking

These are the 10 most important elements (according to over 200 SEOs) for developing an SEO strategy for a new website so you can start ranking now.

Jessica Greene Marketing   |  Oct 7

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Marketing

15 Website Speed Optimization Tips That Anyone Can Implement

170 site performance experts shared these 15 website speed optimization tips that can be implemented by even the least technically savvy individuals.

Jessica Greene Marketing   |  Sep 30

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Marketing

These Are the 35 Best SEO Blogs According to 127 Readers

We asked 127 professional marketers and SEOs to share their favorite SEO blogs—and what they love about them. Here are the 35 blogs they recommended.

Jessica Greene Marketing   |  Sep 23

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Marketing

Here’s How to Use Ahrefs for SEO (According to 97 Marketers)

Are you using Ahrefs to its fullest potential? To help you answer that question, we asked 97 marketers to give us their best tips for using the tool.

Jessica Greene Marketing   |  Sep 16

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Marketing

The 23 Most Important Ecommerce KPIs for Tracking & Growing Sales

We polled 58 marketers to uncover the most important ecommerce KPIs and learned that conversion rate is just one of 23 metrics you should monitor regularly.

Jessica Greene Marketing   |  Sep 9

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Marketing

14 Proven Ways to Encourage Customers to Write Reviews (According to 100+ Marketers)

How do you get happy customers to write raving reviews for your business on public websites? To find out, we asked 101 marketers to share their best tips.

Jessica Greene Marketing   |  Sep 3

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Marketing

Use These 11 YouTube SEO Tips to Improve Your Search Rankings

Discover the tips that 47 marketers use to get their YouTube videos ranked higher in search, driving exponentially more views, likes, and subscribes.

Jessica Greene Marketing   |  Aug 26

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Marketing

Earn Higher Local Search Rankings With This 16-Point SEO Checklist

Earn higher rankings and drive more customers to your local business by following these 16 local SEO tips that more than 80 SEO experts recommend.

Jessica Greene Marketing   |  Aug 19

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Marketing

Optimize Your Business for Local Searches with These 8 Google My Business SEO Tips

Follow these 8 tips to optimize your Google My Business listing, earn higher rankings for local searches, and get your business to appear in the local pack.

Jessica Greene Marketing   |  Aug 13

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Marketing

The 44 Most Destructive SEO Myths (According to 120 SEOs)

From “SEO is a one-time thing” to “longer content always ranks higher,” here’s what 120 SEOs say are the most common—and most detrimental—SEO myths.

Jessica Greene Marketing   |  Aug 12

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Marketing

How 20+ Freemium SaaS Companies Increased Signup-to-Customer Conversion Rate

Discover the strategies that companies like CloudApp, Outgrow, Crazy Egg, Heap—and dozens more—have used to increase their freemium-to-paid conversion rates.

Jessica Greene Marketing   |  Aug 7

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Marketing

17 Financial KPIs Every Sales and Marketing Team Should Track

Less than 60% of marketers and salespeople say that everyone on their team is aware of how important company financial KPIs are trending at any given moment.

Jessica Greene Marketing   |  Aug 6

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Marketing

The 23 Best Keyword Tracking Tools (According to 107 SEOs)

Tracking keyword rankings manually is far too time-consuming. A better approach: use one of these keyword tracking tools recommended by 107 professional SEOs.

Jessica Greene Marketing   |  Aug 5

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Marketing

6 Ways to Improve the Video Play Rate for Every Video You Create

If your business videos are getting way more impressions than plays, consider these tips for optimizing your videos to increase your video play rates.

Jessica Greene Marketing   |  Aug 1

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Marketing

Conduct a DIY Technical SEO Audit with These 17 Questions

Even without a technical background, you can ask the right questions—and use the right tools to answer them—to uncover technical SEO issues on your site.

Jessica Greene Marketing   |  Jul 29

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Marketing

The 35 Most Effective Off-Page SEO Techniques (According to 98 SEOs)

Discover the 35 off-page SEO techniques that nearly 100 marketers use to build domain authority, earn backlinks, and drive more traffic to their sites.

Jessica Greene Marketing   |  Jul 22

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Marketing

16 Ways to Increase Your Average Video Engagement

There’s more to creating engaging videos than having a great script and ensuring audio and video quality. To boost your video engagement, follow these 16 tips.

Jessica Greene Marketing   |  Jul 18

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Marketing

Use These 15 Featured Snippet Optimization Tips to Earn More Position Zero Results

What are featured snippets? Do they drive more traffic? How do you get them? Here’s everything you need to know about earning position zero search results.

Jessica Greene Marketing   |  Jul 15

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Marketing

How to Use Internal Links to Boost SEO and the User Experience

An internal linking strategy delivers many benefits for both your site’s rankings and its visitors. Here’s everything you need to know about internal links.

Jessica Greene Marketing   |  Jul 2

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Marketing

SEO vs. PPC: Which Channel Generates More Sales?

Should you pay for placement at the top of search results or work long and hard to get there organically? We asked 58 marketers; here’s what they recommend.

Jessica Greene Marketing   |  Jul 1

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Product and Design

8 Proven Strategies for Converting Free Trial Users to Paying Customers

We asked pros from 60 SaaS businesses to share tips for converting trial users to paid customers. Here’s how they’ve improved their paid activation rates.

Jessica Greene Product and Design   |  Jun 26

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Marketing

Social Media and SEO: 13 Ways They Work Together To Boost Your Visibility

It may be unclear if social shares have a direct impact on Google search rankings, but the indirect benefits of aligning both channels are indisputable.

Jessica Greene Marketing   |  Jun 25

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Marketing

29 SEO Copywriting Tips for Writing High-Quality, High-Ranking Content

Want to drive more search traffic to your site? Use these 29 SEO copywriting tips to create content that both your audience and the search engines will love.

Jessica Greene Marketing   |  Jun 24

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Sales

The 37 Sales KPIs Every Sales Leader Should Be Measuring

If you’re looking to improve your sales team’s processes and performance, consider monitoring some of these more unique KPIs that other sales pros recommend.

Jessica Greene Sales   |  Jun 17

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Marketing

12 Obvious SEO Tips That Almost No One Is Following

More than one-third of SEOs believe companies over-invest in keywords and under-invest in content. Here are the 12 SEO fundamentals you should truly focus on.

Jessica Greene Marketing   |  Jun 12

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Marketing

22 Common Email Marketing Mistakes & How to Avoid and Overcome Them

52% of marketers made 2-5 email marketing mistakes in the last year. Here’s what you can learn from those mistakes, plus how to avoid and/or overcome them.

Jessica Greene Marketing   |  Jun 10

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Marketing

The 28 Advertising KPIs That Every Marketer Should Be Tracking

Don’t overspend on underperforming ads. Track these paid media metrics to make sure your next ad campaign is driving your business toward your biggest goals.

Jessica Greene Marketing   |  May 28

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Marketing

The 28 Blog KPIs that Most Content Marketers Recommend Tracking

We asked 74 marketers to weigh in on the most important blog KPIs. They replied with 28 different KPIs that help you measure progress toward all of your goals.

Jessica Greene Marketing   |  May 21

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Marketing

Email Subject Line Examples: 42 Marketers Share Their Very Best

These 40 email subject lines generated an average open rate of 47%. Consider these examples when crafting the subject line for your next marketing email.

Jessica Greene Marketing   |  May 16

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Marketing

15 Tips for a Lower Facebook Ad Frequency and Higher Relevance Score

High ad frequencies can lead to low relevance scores and Facebook serving your ad to fewer people. Here’s how to avoid the trappings of a too-high frequency.

Jessica Greene Marketing   |  May 10

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Marketing

The 49 SEO KPIs That Marketers Are Tracking Most

We asked 129 marketers to weigh in on the most important SEO metrics. They responded with 49 different metrics that will help you measure absolutely everything.

Jessica Greene Marketing   |  May 8

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Marketing

The 24 Social Media Metrics That 95 Marketers Agree You Should Be Tracking

We asked 95 marketers to share the metrics they track to determine the success of their efforts on social. Here are the 24 metrics they say matter the most.

Jessica Greene Marketing   |  May 1

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Marketing

Use These 10 Proven Tactics to Improve Your Video Conversion Rates

If you’re spending time and budget creating videos but aren’t getting the returns you expected, consider these 10 tactics for boosting video conversion rates.

Jessica Greene Marketing   |  Apr 24

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Sales

Ask These 24 Sales Questions & Lead More Productive Prospecting Calls

45 sales pros share their go-to prospecting call questions for starting a conversation, uncovering pain points, and making sure a partnership is a good fit.

Jessica Greene Sales   |  Apr 23

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Marketing

Blog Optimization: How to Update Old Blog Posts & Boost Search Rankings

Reference this checklist each time you sit down to update an old blog post and you’ll never run out of ideas for new ways to refresh your old content.

Jessica Greene Marketing   |  Apr 17

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Sales

19 Prospecting Tips to Help You Book More Sales Meetings

We asked 33 sales professionals to share their best practices for prospecting. Here are the tips they recommend for getting more meetings on your calendar.

Jessica Greene Sales   |  Apr 9

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Marketing

The 6 Most Effective Lead Nurturing Strategies of 2019

One-third of the respondents to our latest survey say >50% of their qualified leads aren’t ready to buy. Here’s how they nurture those leads toward conversion.

Jessica Greene Marketing   |  Apr 8

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Marketing

SEO for Beginners: How to Improve Your Search Rankings from 103 SEOs

If you’re new to SEO, don’t get overwhelmed by long lists of Google’s ranking factors. Start small and make incremental changes using these experts’ tips.

Jessica Greene Marketing   |  Apr 3

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Marketing

Dozens of Proven Email Segmentation Tips for Improving Your Open Rates

Personalizing a marketing email is more than just inserting a subscriber’s name. Here’s how 42 marketers use segmentation to send relevant and targeted emails.

Jessica Greene Marketing   |  Mar 26

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Marketing

22 Content Marketing Metrics You’re Probably Not Tracking (But Should Be)

Traffic, leads, sales: you’ve turned tracking these metrics into a science. Now it’s time to track deeper, more telling content marketing metrics in your reports.

Jessica Greene Marketing   |  Mar 21

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Marketing

26 Different Ways for Writing Search Ad Copy That Gets Clicks

We asked 51 marketers for their best search ad copywriting tips. The results: 26 creative and practical tips for writing ads that people can’t help but click.

Jessica Greene Marketing   |  Mar 19

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Marketing

The Best Tools, Methods, and Metrics for Measuring Content Marketing ROI

These 24 content marketers take a scientific approach to measuring content success. Discover the metrics and tools they use to prove the value of their content.

Jessica Greene Marketing   |  Mar 12

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Marketing

How to Use Google Keyword Planner to Research & Target the Right Keywords (According to 30 Marketers)

We asked 30 marketers to share how they find and target the right keywords using Google Keyword Planner. Use these tips for your next Google Ads campaign.

Jessica Greene Marketing   |  Mar 5

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Content Marketing

The 38 Best Content Marketing Tools

We asked 63 marketers about their favorite content marketing tools. The result: 38 tools that help you create, source, publish, promote, and measure content.

Jessica Greene Content Marketing   |  Feb 28

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Marketing

How to Write Facebook Ads That Convert: 21 Expert Tips & Examples

96% of the marketers who responded to our latest survey create their Facebook ad copy in-house. Here are their top 21 tips for crafting copy that converts.

Jessica Greene Marketing   |  Feb 27

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Marketing

19 Advanced Google Sheets Tips for Content Marketing, SEO, Reporting, and More

We asked 27 marketers to share how they use Google Sheets. The result: 19 unique use cases you can adopt, plus several tools that make Google Sheets more extensible.

Jessica Greene Marketing   |  Feb 20

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Marketing

27 Marketers Share Proven Ways for Improving the Conversion Rates of Your Website Forms

Most landing pages convert less than 3% of users. These marketers use website forms to achieve conversion rates of 7% and higher. Here’s how they do it.

Jessica Greene Marketing   |  Feb 19

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30 Marketers Share Their Most Effective LinkedIn Marketing Strategies

If you’re looking for new ways to generate leads, market events, expand your reach, and engage your audience, it’s time to consider how LinkedIn might help.

Jessica Greene   |  Feb 14

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Content Marketing

Blogging vs. Video: When Does Each Format Work Best?

74% of marketers say videos are better than blog posts for generating leads. But that doesn’t necessarily mean it’s time for your brand to go all-in on video.

Jessica Greene Content Marketing   |  Feb 12

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Marketing

One Channel Rules Them All in B2B Lead Generation [Original Research]

We asked marketers which channel they rely on most for B2B lead generation. The margin between the top-voted channel and all of the others was remarkable.

Jessica Greene Marketing   |  Feb 11

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Content Marketing

How to Get More People In Your Company Creating Content (According to 52 Marketers)

90% of marketers say crowdsourcing content from across their company has a positive business impact. Here’s how some companies make content creation a community effort.

Jessica Greene Content Marketing   |  Feb 5

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Marketing

The Most Effective Ways to Promote Your Online Store According to 25 Ecommerce Pros

We polled ecommerce marketers to uncover the most effective channels for promoting a new online store. Here are the channels and tactics they recommend most.

Jessica Greene Marketing   |  Jan 30

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Marketing

What’s the Best Way to Promote New Content? 41 Marketers Share What Works for Them

Content promotion via social media is still highly effective for many marketers, but the best social channels for sharing content might not be those you expect.

Jessica Greene Marketing   |  Jan 22

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Marketing

Here Are The Outbound Marketing Tactics That Still Work in 2019 (According to 29 Marketers)

Is outbound marketing dead? Not according to these 29 companies. Here’s how they plan to use outbound marketing to generate traffic, leads, and revenue in 2019.

Jessica Greene Marketing   |  Jan 17