About the author
writes about marketing, business, and technology for B2B SaaS companies. A former writing instructor and corporate marketer, she uses her subject-matter expertise and desire to educate others as motivation for developing actionable, in-depth, user-focused content.
Do you know if your keyword research and optimization strategy are working? Keywords are a fundamental part of SEO, and as such, you need to ...
It doesn’t matter if you run a B2B or B2C business, marketing agency or SaaS company, eCommerce shop, or local store: reviews are essential for ...
Measuring the right KPIs—in the right way—is essential to proving the value and ROI of your SEO efforts. Note that “in the right way” is ...
Sales prospecting helps you find potential customers who haven’t yet realized they have a problem—and therefore haven’t turned to search for solutions. It helps you ...
Featured snippets are the holy grail of organic search results. They’re larger and more informative than standard organic search results, and they appear in “position ...
SEO is an amazingly complex field. Even experienced pros sometimes neglect SEO fundamentals because there’s just so much to do and remember when it comes ...
“You do not need to pay money for SEO tools. There are plenty of free tools that can help you.” That was the advice that ...
If you don’t have a technical background, conducting a technical SEO audit of your site probably sounds like a daunting process. After all, “technical” is ...
It seems that marketers can’t recommend LinkedIn highly enough when discussing effective channels and strategies for 2021. (See what we did there?) It’s been a ...
Join 77,800+ leaders who are learning how to make data a competitive advantage.