Articles by author Jessica Greene

Jessica Greene writes about marketing, business, and technology for B2B SaaS companies. A former writing instructor and corporate marketer, she uses her subject-matter expertise and desire to educate others as motivation for developing actionable, in-depth, user-focused content.

Read more
Analytics

24 Ecommerce KPIs for Tracking & Growing Sales

We polled 58 marketers to uncover the most important ecommerce KPIs and learned that conversion rate is just one of 20+ metrics you should monitor regularly.

Analytics Jessica Greene   |  Mar 16

Read more
Marketing

The 6 Most Effective Lead Nurturing Strategies that Work Right Now

1/3 of the respondents to our latest survey say >50% of their qualified leads aren’t ready to buy. Here’s how they nurture those leads toward conversion.

Marketing   |  Jan 25

Read more
Marketing

SEO for Startups: 150 Experts Explain What to Do and What to Avoid

A third of marketers say content marketing is the most important SEO task for a startup, but it’s just one of 23 startup SEO best practices our respondents recommend.

Marketing   |  Jan 25

Read more
Marketing

The 23 Best Keyword Tracking Tools (According to 107 SEOs)

Tracking keyword rankings manually is far too time-consuming. A better approach: use one of these keyword tracking tools recommended by 107 professional SEOs.

Marketing   |  Jan 25

Read more
Marketing

49 SEO KPIs Every SEO Pro Should Track and Measure

We asked 129 SEOs to weigh in on the most important SEO KPIs for measuring success and search visibility. Here are the 49 SEO metrics they recommend.

Marketing   |  Jan 25

Read more
SEO

15 Featured Snippet Optimization Tips for Getting More Position Zero Results

What are featured snippets? Do they drive more traffic? How do you get them? Here’s everything you need to know about earning position zero search results.

SEO   |  Jul 13 2021

Read more
Marketing

45 Common SEO Mistakes to Keep Your Eyes on in 2021

More than 1/3 of SEOs believe companies over-invest in keywords and under-invest in content. Here are the 40+ SEO mistakes you should focus on avoiding.

Marketing   |  Jun 26 2021

Read more
Marketing

42 Best Free SEO Tools, According to 187 SEOs

17% of professional SEOs *only* use free SEO tools to do their work. Here are the 41 tools they rely on—all 100% free.

Marketing   |  Jun 26 2021

Read more
Marketing

How to Conduct a DIY Technical SEO Audit: Start with These 17 Questions

Even without a technical background, you can do a technical SEO audit using the right tools and asking the right questions. Here’s how.

Marketing   |  Jun 24 2021

Read more

The Most Effective Linkedin Marketing Strategies According to 30 Marketers

If you’re looking for new ways to generate leads, market events, expand your reach, and engage your audience, it’s time to consider how LinkedIn marketing.

  |  Jun 18 2021

Read more
Marketing

SEO for a New Website: Here’s Everything You Need to Know to Start Ranking

These are the 10 most important elements (according to over 200 SEOs) for developing an SEO strategy for a new website so you can start ranking now.

Marketing   |  Jun 15 2021

Read more
Marketing

4 Outbound Marketing Tactics that Still Work in 2021 (According to 29 Marketers)

Is outbound marketing dead? Not according to these 29 companies. Here’s how they plan to use outbound marketing to generate traffic, leads, and revenue today.

Marketing   |  Jun 12 2021

Read more
Content Marketing

Social Media and SEO: How They Work Together to Boost Your Visibility

It may be unclear if social shares have a direct impact on Google search rankings, but the indirect benefits of aligning both channels are indisputable.

Content Marketing   |  Jun 9 2021

Read more
Marketing

16 Ways to Increase Your Average Video Engagement

There’s more to creating engaging videos than having a great script and ensuring audio and video quality. To boost your video engagement, follow these 16 tips.

Marketing   |  Jun 4 2021

Read more
Marketing

Earn Higher Local Search Rankings With This 15-Point SEO Checklist

Earn higher rankings and drive more customers to your local business by following these 15 local SEO tips that more than 80 SEO experts recommend.

Marketing   |  May 29 2021

Read more
Content Marketing

Conduct a Thorough SEO Content Audit Using This 10-Point Checklist

We asked 133 marketers to share the tools and processes they use to conduct an SEO content audit, then compiled the responses into this 10-point checklist.

Content Marketing   |  May 19 2021

Read more
Marketing

The 35 Most Effective Off-Page SEO Techniques (According to 98 SEOs)

Discover the 35 off-page SEO techniques that nearly 100 marketers use to build domain authority, earn backlinks, and drive more traffic to their sites.

Marketing   |  May 13 2021

Read more
Marketing

4 Proven Email Segmentation Strategies for Improving Your Open Rates

Personalizing a marketing email is more than just inserting a subscriber’s name. Here’s how 42 marketers use segmentation to send relevant and targeted emails.

Marketing   |  May 12 2021

Read more
Content Marketing

Use These 11 YouTube SEO Tips to Improve Your Search Rankings

Discover the tips that 47 marketers use to get their YouTube videos ranked higher in search, driving exponentially more views, likes, and subscribes.

Content Marketing   |  May 12 2021

Read more
Marketing

17 Content Marketing Metrics You’re Probably Not Tracking (But Should Be)

Traffic, leads, sales: you’ve turned tracking these metrics into a science. Now it’s time to track deeper, more telling content marketing metrics in your reports.

Marketing   |  Apr 23 2021

Read more
Content Marketing

Content Marketing ROI: The Best Tools, Methods, and Metrics to Measure Content Success

These 45+ content marketers take a scientific approach to measuring content marketing ROI. Discover the metrics and tools they use to prove the value of their content.

Content Marketing   |  Mar 31 2021

Read more
Marketing

12 Proven Ways to Encourage Customers to Write Reviews (According to 100+ Marketers)

How do you get happy customers to write raving reviews for your business on public websites? To find out, we asked 100+ marketers to share their best tips.

Marketing   |  Mar 25 2021

Read more
Marketing

Here’s How We Increased Website Traffic by 75% in 6 Months By Updating Old Blog Posts

After six months of static traffic levels, we decided to update 24 old blog posts. The results were better than we ever expected they would be.

Marketing   |  Dec 6 2019

Read more
Marketing

How to Measure the Performance of Updated Blog Posts with Databox

Learn how to create a Databox dashboard to track the performance of individual, updated blog posts using data from Google Analytics and Search Console.

Marketing   |  Dec 6 2019

Read more
Marketing

33 SEO Quick Wins: On-Page, Off-Page, Technical & Local

If you’re looking for a low-effort, fast-acting change you can make to impress a new client or boss, consider implementing one of these SEO quick wins.

Marketing   |  Nov 4 2019

Read more
Marketing

15 Website Speed Optimization Tips That Anyone Can Implement

170 site performance experts shared these 15 website speed optimization tips that can be implemented by even the least technically savvy individuals.

Marketing   |  Sep 30 2019

Read more
Marketing

These Are the 35 Best SEO Blogs According to 127 Readers

We asked 127 professional marketers and SEOs to share their favorite SEO blogs—and what they love about them. Here are the 35 blogs they recommended.

Marketing   |  Sep 23 2019

Read more
Marketing

Here’s How to Use Ahrefs for SEO (According to 97 Marketers)

Are you using Ahrefs to its fullest potential? To help you answer that question, we asked 97 marketers to give us their best tips for using the tool.

Marketing   |  Sep 16 2019

Read more
Marketing

The 44 Most Destructive SEO Myths (According to 120 SEOs)

From “SEO is a one-time thing” to “longer content always ranks higher,” here’s what 120 SEOs say are the most common—and most detrimental—SEO myths.

Marketing   |  Aug 12 2019

Read more
Marketing

How 20+ Freemium SaaS Companies Increased Signup-to-Customer Conversion Rate

Discover the strategies that companies like CloudApp, Outgrow, Crazy Egg, Heap—and dozens more—have used to increase their freemium-to-paid conversion rates.

Marketing   |  Aug 7 2019

Read more
Marketing

17 Financial KPIs Every Sales and Marketing Team Should Track

Less than 60% of marketers and salespeople say that everyone on their team is aware of how important company financial KPIs are trending at any given moment.

Marketing   |  Aug 6 2019

Read more
Marketing

6 Ways to Improve the Video Play Rate for Every Video You Create

If your business videos are getting way more impressions than plays, consider these tips for optimizing your videos to increase your video play rates.

Marketing   |  Aug 1 2019

Read more
Marketing

How to Use Internal Links to Boost SEO and the User Experience

An internal linking strategy delivers many benefits for both your site’s rankings and its visitors. Here’s everything you need to know about internal links.

Marketing   |  Jul 2 2019

Read more
Marketing

SEO vs. PPC: Which Channel Generates More Sales?

Should you pay for placement at the top of search results or work long and hard to get there organically? We asked 58 marketers; here’s what they recommend.

Marketing   |  Jul 1 2019

Read more
Product and Design

8 Proven Strategies for Converting Free Trial Users to Paying Customers

We asked pros from 60 SaaS businesses to share tips for converting trial users to paid customers. Here’s how they’ve improved their paid activation rates.

Product and Design   |  Jun 26 2019

Read more
Marketing

29 SEO Copywriting Tips for Writing Content that Ranks

Want to drive more search traffic to your site? Use these 29 SEO copywriting tips to create content that both your audience and the search engines will love.

Marketing   |  Jun 24 2019

Read more
Marketing

22 Common Email Marketing Mistakes & How to Avoid and Overcome Them

52% of marketers made 2-5 email marketing mistakes in the last year. Here’s what you can learn from those mistakes, plus how to avoid and/or overcome them.

Marketing   |  Jun 10 2019

Read more
Marketing

The 28 Advertising KPIs That Every Marketer Should Be Tracking

Don’t overspend on underperforming ads. Track these paid media metrics to make sure your next ad campaign is driving your business toward your biggest goals.

Marketing   |  May 28 2019

Read more
Marketing

Email Subject Line Examples: 42 Marketers Share Their Very Best

These 40 email subject lines generated an average open rate of 47%. Consider these examples when crafting the subject line for your next marketing email.

Marketing   |  May 16 2019

Read more
Marketing

The 24 Social Media Metrics That 95 Marketers Agree You Should Be Tracking

We asked 95 marketers to share the metrics they track to determine the success of their efforts on social. Here are the 24 metrics they say matter the most.

Marketing   |  May 1 2019

Read more
Marketing

Use These 10 Proven Tactics to Improve Your Video Conversion Rates

If you’re spending time and budget creating videos but aren’t getting the returns you expected, consider these 10 tactics for boosting video conversion rates.

Marketing   |  Apr 24 2019

Read more
Sales

Ask These 24 Sales Questions to Lead More Productive Prospecting Calls

45 sales pros share their go-to prospecting call questions for starting a conversation, uncovering pain points, and making sure a partnership is a good fit.

Sales   |  Apr 23 2019

Read more
Sales

32 Prospecting Tips to Help You Book More Sales Meetings

We asked 50+ sales pros to share their best practices for prospecting. Here are the sales prospecting tips they recommend for getting more meetings on your calendar.

Sales   |  Apr 9 2019

Read more
Marketing

SEO for Beginners: How to Improve Your Search Rankings from 103 SEOs

If you’re new to SEO, don’t get overwhelmed by long lists of Google’s ranking factors. Start small and make incremental changes using these experts’ tips.

Marketing   |  Apr 3 2019

Read more
Marketing

26 Different Ways for Writing Search Ad Copy That Gets Clicks

We asked 51 marketers for their best search ad copywriting tips. The results: 26 creative and practical tips for writing ads that people can’t help but click.

Marketing   |  Mar 19 2019

Read more
Marketing

How to Use Google Keyword Planner to Research & Target the Right Keywords (According to 30 Marketers)

We asked 30 marketers to share how they find and target the right keywords using Google Keyword Planner. Use these tips for your next Google Ads campaign.

Marketing   |  Mar 5 2019

Read more
Marketing

The 38 Best Content Marketing Tools

We asked 63 marketers about their favorite content marketing tools. The result: 38 tools that help you create, source, publish, promote, and measure content.

Marketing   |  Feb 28 2019

Read more
Marketing

How to Write Facebook Ads That Convert: 21 Expert Tips & Examples

96% of the marketers who responded to our latest survey create their Facebook ad copy in-house. Here are their top 21 tips for crafting copy that converts.

Marketing   |  Feb 27 2019

Read more
Marketing

27 Marketers Share Proven Ways for Improving the Conversion Rates of Your Website Forms

Most landing pages convert less than 3% of users. These marketers use website forms to achieve conversion rates of 7% and higher. Here’s how they do it.

Marketing   |  Feb 19 2019

Read more
Content Marketing

Blogging vs. Video: When Does Each Format Work Best?

74% of marketers say videos are better than blog posts for generating leads. But that doesn’t necessarily mean it’s time for your brand to go all-in on video.

Content Marketing   |  Feb 12 2019

Read more
Marketing

One Channel Rules Them All in B2B Lead Generation [Original Research]

We asked marketers which channel they rely on most for B2B lead generation. The margin between the top-voted channel and all of the others was remarkable.

Marketing   |  Feb 11 2019

Read more
Content Marketing

How to Get More People In Your Company Creating Content (According to 52 Marketers)

90% of marketers say crowdsourcing content from across their company has a positive business impact. Here’s how some companies make content creation a community effort.

Content Marketing   |  Feb 5 2019

Read more
Marketing

The Most Effective Ways to Promote Your Online Store According to 25 Ecommerce Pros

We polled ecommerce marketers to uncover the most effective channels for promoting a new online store. Here are the channels and tactics they recommend most.

Marketing   |  Jan 30 2019

Read more
Content Marketing

What’s the Best Way to Promote New Content? 41 Marketers Share What Works for Them

Content promotion via social media is still highly effective for many marketers, but the best social channels for sharing content might not be those you expect.

Content Marketing   |  Jan 22 2019