Jessica Greene
Latest posts
Marketing
The 23 Best Keyword Tracking Tools (According to 107 SEOs)
Do you know if your keyword research and optimization strategy are working? Keywords are a fundamental part of SEO, and as such, you need to ...
Marketing
12 Proven Ways to Encourage Customers to Write Reviews (According to 100+ Marketers)
It doesn’t matter if you run a B2B or B2C business, marketing agency or SaaS company, eCommerce shop, or local store: reviews are essential for ...
Marketing
49 Essential SEO KPIs to Track Performance in 2023
Measuring the right KPIs—in the right way—is essential to proving the value and ROI of your SEO efforts. Note that “in the right way” is ...
Sales
32 Prospecting Tips to Help You Book More Sales Meetings
Sales prospecting helps you find potential customers who haven’t yet realized they have a problem—and therefore haven’t turned to search for solutions. It helps you ...
Marketing
15 Featured Snippet Optimization Tips for Getting More Position Zero Results
Featured snippets are the holy grail of organic search results. They’re larger and more informative than standard organic search results, and they appear in “position ...
Marketing
45 Common SEO Mistakes to Keep Your Eyes on in 2021
SEO is an amazingly complex field. Even experienced pros sometimes neglect SEO fundamentals because there’s just so much to do and remember when it comes ...
Marketing
42 Best Free SEO Tools, According to 187 SEOs
“You do not need to pay money for SEO tools. There are plenty of free tools that can help you.” That was the advice that ...
Marketing
How to Conduct a DIY Technical SEO Audit: Start with These 17 Questions
If you don’t have a technical background, conducting a technical SEO audit of your site probably sounds like a daunting process. After all, “technical” is ...
LinkedIn
The Most Effective Linkedin Marketing Strategies According to 30 Marketers
It seems that marketers can’t recommend LinkedIn highly enough when discussing effective channels and strategies for 2021. (See what we did there?) It’s been a ...
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