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Articles by Jessica Greene

About the author

writes about marketing, business, and technology for B2B SaaS companies. A former writing instructor and corporate marketer, she uses her subject-matter expertise and desire to educate others as motivation for developing actionable, in-depth, user-focused content.

Latest posts

33 SEO Quick Wins: On-Page, Off-Page, Technical & Local
Marketing

33 SEO Quick Wins: On-Page, Off-Page, Technical & Local

If you have anything to do with your business’s website, you’ve probably either heard or said the phrase “SEO takes time” before. And it’s a ...

Jessica Greene's avatar by Jessica Greene | Jan 20, 2023
15 Website Speed Optimization Tips That Anyone Can Implement
Marketing

15 Website Speed Optimization Tips That Anyone Can Implement

Your content is high-quality and you’ve earned tons of backlinks, but you’re still not ranking highly in search. You suspect that your site’s slow loading ...

Jessica Greene's avatar by Jessica Greene | Apr 23, 2024
These Are the 35 Best SEO Blogs According to 127 Readers
Marketing

These Are the 35 Best SEO Blogs According to 127 Readers

More than 14% of marketers and SEOs visit 20+ SEO blogs each week. Of course, the bulk of marketers—nearly 75%—have a more measured approach to ...

Jessica Greene's avatar by Jessica Greene | Jun 3, 2025
Here’s How to Use Ahrefs for SEO (According to 97 Marketers)
Marketing

Here’s How to Use Ahrefs for SEO (According to 97 Marketers)

Ahrefs is a comprehensive SEO tool, which makes it both a valuable addition to your marketing toolset and a beast to learn. To help you ...

Jessica Greene's avatar by Jessica Greene | Sep 13, 2021
The 44 Most Destructive SEO Myths (According to 120 SEOs)
Marketing

The 44 Most Destructive SEO Myths (According to 120 SEOs)

When I pitched this survey, I thought of eight or so SEO myths that I hear from time to time. I figured other people would ...

Jessica Greene's avatar by Jessica Greene | Aug 22, 2023
How 20+ Freemium SaaS Companies Increased Signup-to-Customer Conversion Rate
SaaS

How 20+ Freemium SaaS Companies Increased Signup-to-Customer Conversion Rate

The freemium model is becoming increasingly popular for SaaS products. Companies like Dropbox, HubSpot, Buffer, Trello, and MailChimp have shown us that offering a free-forever ...

Jessica Greene's avatar by Jessica Greene | Jul 10, 2025
17 Financial KPIs Every Sales and Marketing Team Should Track
Marketing

17 Financial KPIs Every Sales and Marketing Team Should Track

Sales teams track sales KPIs. Marketing teams track marketing KPIs. But together, those teams should also be tracking financial KPIs. Why? At the end of ...

Jessica Greene's avatar by Jessica Greene | Jun 3, 2025
6 Ways to Improve the Video Play Rate for Every Video You Create
Marketing

6 Ways to Improve the Video Play Rate for Every Video You Create

If you feel your videos are underperforming, play rate should be the very first metric you look at. Video play rate measures your ratio of ...

Jessica Greene's avatar by Jessica Greene | Dec 18, 2023
How to Use Internal Links to Boost SEO and the User Experience
Marketing

How to Use Internal Links to Boost SEO and the User Experience

Developing an internal linking strategy is one of the simplest ways to increase your rankings and improve your user experience. Like backlinks, internal links—links from ...

Jessica Greene's avatar by Jessica Greene | Dec 14, 2022
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