About the author
writes about marketing, business, and technology for B2B SaaS companies. A former writing instructor and corporate marketer, she uses her subject-matter expertise and desire to educate others as motivation for developing actionable, in-depth, user-focused content.
What makes a piece of content successful, and how can you measure its success? The answer to the first question is one only you (or ...
If you have anything to do with your business’s website, you’ve probably either heard or said the phrase “SEO takes time” before. And it’s a ...
Your content is high-quality and you’ve earned tons of backlinks, but you’re still not ranking highly in search. You suspect that your site’s slow loading ...
More than 14% of marketers and SEOs visit 20+ SEO blogs each week. Of course, the bulk of marketers—nearly 75%—have a more measured approach to ...
Ahrefs is a comprehensive SEO tool, which makes it both a valuable addition to your marketing toolset and a beast to learn. To help you ...
When I pitched this survey, I thought of eight or so SEO myths that I hear from time to time. I figured other people would ...
The freemium model is becoming increasingly popular for SaaS products. Companies like Dropbox, HubSpot, Buffer, Trello, and MailChimp have shown us that offering a free-forever ...
Sales teams track sales KPIs. Marketing teams track marketing KPIs. But together, those teams should also be tracking financial KPIs. Why? At the end of ...
If you feel your videos are underperforming, play rate should be the very first metric you look at. Video play rate measures your ratio of ...
Join 77,800+ leaders who are learning how to make data a competitive advantage.