Articles by Jessica Greene
writes about marketing, business, and technology for B2B SaaS companies. A former writing instructor and corporate marketer, she uses her subject-matter expertise and desire to educate others as motivation for developing actionable, in-depth, user-focused content.
Blogging vs. Video: When Does Each Format Work Best?
It’s time to create a new piece of content. Should you write a blog post, or should you produce a video? If you’re trying to ...
by Jessica Greene · May 4, 2024
How to Get More People In Your Company Creating Content (According to 52 Marketers)
If you wish that more people in your company could—or would—help you create content, you’re not alone. In fact, 87% of the marketers who responded ...
by Jessica Greene · Dec 10, 2021
What’s the Best Way to Promote New Content? 41 Marketers Share What Works for Them
Despite all of the talk last year about declining organic reach among social channels, marketers still believe social media is the most effective channel for ...
by Jessica Greene · Mar 13, 2023