Jessica Greene's avatar

Articles by Jessica Greene

About the author

writes about marketing, business, and technology for B2B SaaS companies. A former writing instructor and corporate marketer, she uses her subject-matter expertise and desire to educate others as motivation for developing actionable, in-depth, user-focused content.

Latest posts

SEO vs. PPC: Which Channel Generates More Sales?
Marketing

SEO vs. PPC: Which Channel Generates More Sales?

If you’re looking to increase your sales—and aiming to do so through search—you have two options: SEO and PPC. SEO best practices can get your ...

Jessica Greene's avatar by Jessica Greene | Dec 13, 2022
8 Proven Strategies for Converting Free Trial Users to Paying Customers
Marketing

8 Proven Strategies for Converting Free Trial Users to Paying Customers

If your business offers a freemium product or a time-boxed free trial, you have one goal: converting those trial users to paid customers. Of course, ...

Jessica Greene's avatar by Jessica Greene | Nov 12, 2021
29 SEO Copywriting Tips for Writing Content that Ranks
Marketing

29 SEO Copywriting Tips for Writing Content that Ranks

Content and SEO have a complicated relationship. SEO has a history of making content worse. A decade ago, the internet was filled with low-quality and ...

Jessica Greene's avatar by Jessica Greene | Dec 15, 2022
22 Common Email Marketing Mistakes & How to Avoid and Overcome Them
Marketing

22 Common Email Marketing Mistakes & How to Avoid and Overcome Them

Email marketing mistakes fall on a spectrum that spans from “oops” to absolute disaster. Sending an email with a broken link lands on the “oops” ...

Jessica Greene's avatar by Jessica Greene | Mar 7, 2023
The 28 Advertising KPIs That Every Marketing Expert Should Track
Marketing

The 28 Advertising KPIs That Every Marketing Expert Should Track

ROAS, CPC, CPA, CTR, CPM: when you’re trying to measure your paid media performance, it’s easy to get lost in a sea of acronyms—and that’s ...

Jessica Greene's avatar by Jessica Greene | Dec 4, 2024
Email Subject Line Examples: 42 Marketers Share Their Very Best
Marketing

Email Subject Line Examples: 42 Marketers Share Their Very Best

The starting point for a successful marketing email is an enticing subject line. After all, the subject line is often the only thing recipients see ...

Jessica Greene's avatar by Jessica Greene | Jan 12, 2022
Every Social Media Metrics You Should Be Tracking in 2024
Marketing

Every Social Media Metrics You Should Be Tracking in 2024

Social media marketing has come a long way in recent years. While some social media metrics and strategies have waned in relevance, others have emerged ...

Jessica Greene's avatar by Jessica Greene | Dec 1, 2024
Use These 10 Proven Tactics to Improve Your Video Conversion Rates
Marketing

Use These 10 Proven Tactics to Improve Your Video Conversion Rates

We’ve all seen the statistics that say video conversion rates outperform other marketing content, growing company revenue faster and generating more leads. But what if ...

Jessica Greene's avatar by Jessica Greene | Aug 2, 2024
Ask These 24 Sales Questions to Lead More Productive Prospecting Calls
Sales

Ask These 24 Sales Questions to Lead More Productive Prospecting Calls

“If you’re not moving closer to what you want in sales, you probably aren’t doing enough asking.” That’s a quote from Jack Canfield, and it’s ...

Jessica Greene's avatar by Jessica Greene | Jan 27, 2022
Subscribe to our newsletter, Move the Needle

Join more than 15,000 leaders who are learning how to make data a competitive advantage.

By submitting the completed form, you agree to our Terms of Service and Privacy Policy.