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Articles by Jessica Greene

About the author

writes about marketing, business, and technology for B2B SaaS companies. A former writing instructor and corporate marketer, she uses her subject-matter expertise and desire to educate others as motivation for developing actionable, in-depth, user-focused content.

Latest posts

The 23 Best Keyword Tracking Tools (According to 107 SEOs)
Marketing

The 23 Best Keyword Tracking Tools (According to 107 SEOs)

Do you know if your keyword research and optimization strategy are working? Keywords are a fundamental part of SEO, and as such, you need to ...

Jessica Greene's avatar by Jessica Greene | Apr 23, 2024
<strong>49 Essential SEO KPIs to Track Performance in 2023</strong>
Marketing

49 Essential SEO KPIs to Track Performance in 2023

Measuring the right KPIs—in the right way—is essential to proving the value and ROI of your SEO efforts. Note that “in the right way” is ...

Jessica Greene's avatar by Jessica Greene | Apr 9, 2024
32 Prospecting Tips to Help You Book More Sales Meetings
Sales

32 Prospecting Tips to Help You Book More Sales Meetings

Sales prospecting helps you find potential customers who haven’t yet realized they have a problem—and therefore haven’t turned to search for solutions. It helps you ...

Jessica Greene's avatar by Jessica Greene | Apr 24, 2024
15 Featured Snippet Optimization Tips for Getting More Position Zero Results
Marketing

15 Featured Snippet Optimization Tips for Getting More Position Zero Results

Featured snippets are the holy grail of organic search results. They’re larger and more informative than standard organic search results, and they appear in “position ...

Jessica Greene's avatar by Jessica Greene | Jan 6, 2022
45 Common SEO Mistakes to Keep Your Eyes on in 2021
Marketing

45 Common SEO Mistakes to Keep Your Eyes on in 2021

SEO is an amazingly complex field. Even experienced pros sometimes neglect SEO fundamentals because there’s just so much to do and remember when it comes ...

Jessica Greene's avatar by Jessica Greene | May 8, 2023
42 Best Free SEO Tools, According to 187 SEOs
Marketing

42 Best Free SEO Tools, According to 187 SEOs

“You do not need to pay money for SEO tools. There are plenty of free tools that can help you.” That was the advice that ...

Jessica Greene's avatar by Jessica Greene | Nov 9, 2023
How to Conduct a DIY Technical SEO Audit: Start with These 17 Questions
Marketing

How to Conduct a DIY Technical SEO Audit: Start with These 17 Questions

If you don’t have a technical background, conducting a technical SEO audit of your site probably sounds like a daunting process. After all, “technical” is ...

Jessica Greene's avatar by Jessica Greene | Dec 15, 2022
The Most Effective Linkedin Marketing Strategies According to 30 Marketers
LinkedIn

The Most Effective Linkedin Marketing Strategies According to 30 Marketers

It seems that marketers can’t recommend LinkedIn highly enough when discussing effective channels and strategies for 2021. (See what we did there?) It’s been a ...

Jessica Greene's avatar by Jessica Greene | May 6, 2022
SEO for a New Website: Here’s Everything You Need to Know to Start Ranking
Marketing

SEO for a New Website: Here’s Everything You Need to Know to Start Ranking

If you wait until SEO is finished to launch your new website, you’ll be waiting forever. SEO is never finished. So a better question to ...

Jessica Greene's avatar by Jessica Greene | Jun 5, 2025
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