Articles by Jessica Greene
writes about marketing, business, and technology for B2B SaaS companies. A former writing instructor and corporate marketer, she uses her subject-matter expertise and desire to educate others as motivation for developing actionable, in-depth, user-focused content.
Here’s How to Use Ahrefs for SEO (According to 97 Marketers)
Ahrefs is a comprehensive SEO tool, which makes it both a valuable addition to your marketing toolset and a beast to learn. To help you ...
by Jessica Greene · Oct 1
The 44 Most Destructive SEO Myths (According to 120 SEOs)
When I pitched this survey, I thought of eight or so SEO myths that I hear from time to time. I figured other people would ...
by Jessica Greene · Aug 22, 2023
How 20+ Freemium SaaS Companies Increased Signup-to-Customer Conversion Rate
The freemium model is becoming increasingly popular for SaaS products. Companies like Dropbox, HubSpot, Buffer, Trello, and MailChimp have shown us that offering a free-forever ...
by Jessica Greene · Jul 10, 2025
17 Financial KPIs Every Sales and Marketing Team Should Track
Sales teams track sales KPIs. Marketing teams track marketing KPIs. But together, those teams should also be tracking financial KPIs. Why? At the end of ...
by Jessica Greene · Jun 3, 2025
6 Ways to Improve the Video Play Rate for Every Video You Create
If you feel your videos are underperforming, play rate should be the very first metric you look at. Video play rate measures your ratio of ...
by Jessica Greene · Dec 18, 2023
How to Use Internal Links to Boost SEO and the User Experience
Developing an internal linking strategy is one of the simplest ways to increase your rankings and improve your user experience. Like backlinks, internal links—links from ...
by Jessica Greene · Dec 14, 2022
SEO vs. PPC: Which Channel Generates More Sales?
If you’re looking to increase your sales—and aiming to do so through search—you have two options: SEO and PPC. SEO best practices can get your ...
by Jessica Greene · Dec 13, 2022
8 Proven Strategies for Converting Free Trial Users to Paying Customers
If your business offers a freemium product or a time-boxed free trial, you have one goal: converting those trial users to paid customers. Of course, ...
by Jessica Greene · Nov 12, 2021
29 SEO Copywriting Tips for Writing Content that Ranks
Content and SEO have a complicated relationship. SEO has a history of making content worse. A decade ago, the internet was filled with low-quality and ...
by Jessica Greene · Dec 15, 2022
22 Common Email Marketing Mistakes & How to Avoid and Overcome Them
Email marketing mistakes fall on a spectrum that spans from “oops” to absolute disaster. Sending an email with a broken link lands on the “oops” ...
by Jessica Greene · Mar 7, 2023
The 28 Advertising KPIs That Every Marketing Expert Should Track
ROAS, CPC, CPA, CTR, CPM: when you’re trying to measure your paid media performance, it’s easy to get lost in a sea of acronyms—and that’s ...
by Jessica Greene · Dec 4, 2024
Email Subject Line Examples: 42 Marketers Share Their Very Best
The starting point for a successful marketing email is an enticing subject line. After all, the subject line is often the only thing recipients see ...
by Jessica Greene · Jan 12, 2022
Every Social Media Metrics You Should Be Tracking in 2024
Social media marketing has come a long way in recent years. While some social media metrics and strategies have waned in relevance, others have emerged ...
by Jessica Greene · Dec 1, 2024
Use These 10 Proven Tactics to Improve Your Video Conversion Rates
We’ve all seen the statistics that say video conversion rates outperform other marketing content, growing company revenue faster and generating more leads. But what if ...
by Jessica Greene · Aug 2, 2024
Ask These 24 Sales Questions to Lead More Productive Prospecting Calls
“If you’re not moving closer to what you want in sales, you probably aren’t doing enough asking.” That’s a quote from Jack Canfield, and it’s ...
by Jessica Greene · Jan 27, 2022
SEO for Beginners: How to Improve Your Search Rankings from 103 SEOs
Search engine optimization (SEO) can be overwhelming for beginners, but it doesn’t have to be. When you’re just getting started with SEO, it’s tempting to ...
by Jessica Greene · Feb 3, 2023
26 Different Ways for Writing Search Ad Copy That Gets Clicks
Search ads can launch your business to the top of search results, but if your ad doesn’t inspire clicks and conversions, that page-one placement quickly ...
by Jessica Greene · Jul 7, 2024
How to Use Google Keyword Planner to Research & Target the Right Keywords (According to 30 Marketers)
Nearly three-fourths of marketers always use Google Keyword Planner before launching a Google Ads campaign. Most of the respondents to our latest survey reported that ...
by Jessica Greene · Dec 22, 2021
The 38 Best Content Marketing Tools
There are a lot of content marketing tools to choose from, but which are the best? Which content marketing tools make your job easier with ...
by Jessica Greene · Apr 20, 2023
How to Write Facebook Ads That Convert: 21 Expert Tips & Examples
Organic reach on Facebook may be on life support, but Facebook ads are still a great way to drive traffic and generate conversions. In some ...
by Jessica Greene · May 11, 2022
27 Marketers Share Proven Ways for Improving the Conversion Rates of Your Website Forms
Despite what you’ve heard, website forms still work. Sure, website chat offers a better alternative for brands to engage in real time, and in many ...
by Jessica Greene · Jan 7, 2022