About the author
writes about marketing, business, and technology for B2B SaaS companies. A former writing instructor and corporate marketer, she uses her subject-matter expertise and desire to educate others as motivation for developing actionable, in-depth, user-focused content.
Do social media signals have a direct impact on search rankings? The truth: it doesn’t really matter. The reality is that social media plays a ...
There’s more to creating engaging videos than having a great script and ensuring audio and video quality. To boost your video engagement, follow these 16 ...
Local businesses that haven’t taken the time to optimize for SEO are missing out on a lot of potential revenue. Earning high rankings in Google’s ...
It’s easy to just crank out content on a schedule every week to continually hit your content marketing and SEO targets. But over time, your ...
We may not know all of Google’s ranking factors, but we know the top three: links, content, and RankBrain. Content is all about on-page SEO. ...
The wrong approach to email segmentation can send you spiraling down a rabbit hole. There are a nearly endless number of ways to segment your ...
Google Search and YouTube use different algorithms to rank content. That’s important to understand as a marketer trying to get your videos to rank higher ...
As a content marketer, it’s important to track metrics that prove your efforts are working. But it’s also important to track metrics that help you ...
What makes a piece of content successful, and how can you measure its success? The answer to the first question is one only you (or ...
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