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Articles by Jessica Greene

About the author

writes about marketing, business, and technology for B2B SaaS companies. A former writing instructor and corporate marketer, she uses her subject-matter expertise and desire to educate others as motivation for developing actionable, in-depth, user-focused content.

Latest posts

Social Media and SEO: How They Work Together to Boost Your Visibility
Marketing

Social Media and SEO: How They Work Together to Boost Your Visibility

Do social media signals have a direct impact on search rankings? The truth: it doesn’t really matter. The reality is that social media plays a ...

Jessica Greene's avatar by Jessica Greene | Oct 20, 2022
16 Ways to Increase Your Average Video Engagement
Marketing

16 Ways to Increase Your Average Video Engagement

There’s more to creating engaging videos than having a great script and ensuring audio and video quality. To boost your video engagement, follow these 16 ...

Jessica Greene's avatar by Jessica Greene | Jul 11, 2024
Earn Higher Local Search Rankings With This 15-Point SEO Checklist
Marketing

Earn Higher Local Search Rankings With This 15-Point SEO Checklist

Local businesses that haven’t taken the time to optimize for SEO are missing out on a lot of potential revenue. Earning high rankings in Google’s ...

Jessica Greene's avatar by Jessica Greene | Nov 27, 2024
Conduct a Thorough SEO Content Audit Using This 10-Point Checklist
Marketing

Conduct a Thorough SEO Content Audit Using This 10-Point Checklist

It’s easy to just crank out content on a schedule every week to continually hit your content marketing and SEO targets. But over time, your ...

Jessica Greene's avatar by Jessica Greene | Jun 5, 2025
The 35 Most Effective Off-Page SEO Techniques (According to 98 SEOs)
Marketing

The 35 Most Effective Off-Page SEO Techniques (According to 98 SEOs)

We may not know all of Google’s ranking factors, but we know the top three: links, content, and RankBrain. Content is all about on-page SEO. ...

Jessica Greene's avatar by Jessica Greene | May 1, 2024
4 Proven Email Segmentation Strategies for Improving Your Open Rates
Marketing

4 Proven Email Segmentation Strategies for Improving Your Open Rates

The wrong approach to email segmentation can send you spiraling down a rabbit hole. There are a nearly endless number of ways to segment your ...

Jessica Greene's avatar by Jessica Greene | Dec 15, 2022
Use These 11 YouTube SEO Tips to Improve Your Search Rankings
Marketing

Use These 11 YouTube SEO Tips to Improve Your Search Rankings

Google Search and YouTube use different algorithms to rank content. That’s important to understand as a marketer trying to get your videos to rank higher ...

Jessica Greene's avatar by Jessica Greene | Jun 5, 2025
17 Content Marketing Metrics You’re Probably Not Tracking (But Should Be)
Marketing

17 Content Marketing Metrics You’re Probably Not Tracking (But Should Be)

As a content marketer, it’s important to track metrics that prove your efforts are working. But it’s also important to track metrics that help you ...

Jessica Greene's avatar by Jessica Greene | Oct 1, 2025
Content Marketing ROI: The Best Tools, Methods, and Metrics to Measure Content Success
KPIs & Metrics

Content Marketing ROI: The Best Tools, Methods, and Metrics to Measure Content Success

What makes a piece of content successful, and how can you measure its success? The answer to the first question is one only you (or ...

Jessica Greene's avatar by Jessica Greene | Dec 2, 2022
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