About the author
writes about marketing, business, and technology for B2B SaaS companies. A former writing instructor and corporate marketer, she uses her subject-matter expertise and desire to educate others as motivation for developing actionable, in-depth, user-focused content.
“If you’re not moving closer to what you want in sales, you probably aren’t doing enough asking.” That’s a quote from Jack Canfield, and it’s ...
Search engine optimization (SEO) can be overwhelming for beginners, but it doesn’t have to be. When you’re just getting started with SEO, it’s tempting to ...
Search ads can launch your business to the top of search results, but if your ad doesn’t inspire clicks and conversions, that page-one placement quickly ...
Nearly three-fourths of marketers always use Google Keyword Planner before launching a Google Ads campaign. Most of the respondents to our latest survey reported that ...
There are a lot of content marketing tools to choose from, but which are the best? Which content marketing tools make your job easier with ...
Organic reach on Facebook may be on life support, but Facebook ads are still a great way to drive traffic and generate conversions. In some ...
Despite what you’ve heard, website forms still work. Sure, website chat offers a better alternative for brands to engage in real time, and in many ...
It’s time to create a new piece of content. Should you write a blog post, or should you produce a video? If you’re trying to ...
If you had to focus your lead generation efforts on a single channel for a full year, which channel would you choose? If you’re like ...
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