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Articles by Jessica Greene

About the author

writes about marketing, business, and technology for B2B SaaS companies. A former writing instructor and corporate marketer, she uses her subject-matter expertise and desire to educate others as motivation for developing actionable, in-depth, user-focused content.

Latest posts

SEO for Beginners: How to Improve Your Search Rankings from 103 SEOs
Marketing

SEO for Beginners: How to Improve Your Search Rankings from 103 SEOs

Search engine optimization (SEO) can be overwhelming for beginners, but it doesn’t have to be. When you’re just getting started with SEO, it’s tempting to ...

Jessica Greene's avatar by Jessica Greene | Feb 3, 2023
26 Different Ways for Writing Search Ad Copy That Gets Clicks
Marketing

26 Different Ways for Writing Search Ad Copy That Gets Clicks

Search ads can launch your business to the top of search results, but if your ad doesn’t inspire clicks and conversions, that page-one placement quickly ...

Jessica Greene's avatar by Jessica Greene | Jul 7, 2024
How to Use Google Keyword Planner to Research & Target the Right Keywords (According to 30 Marketers)
Marketing

How to Use Google Keyword Planner to Research & Target the Right Keywords (According to 30 Marketers)

Nearly three-fourths of marketers always use Google Keyword Planner before launching a Google Ads campaign. Most of the respondents to our latest survey reported that ...

Jessica Greene's avatar by Jessica Greene | Dec 22, 2021
The 38 Best Content Marketing Tools
Marketing

The 38 Best Content Marketing Tools

There are a lot of content marketing tools to choose from, but which are the best? Which content marketing tools make your job easier with ...

Jessica Greene's avatar by Jessica Greene | Apr 20, 2023
How to Write Facebook Ads That Convert: 21 Expert Tips & Examples
Marketing

How to Write Facebook Ads That Convert: 21 Expert Tips & Examples

Organic reach on Facebook may be on life support, but Facebook ads are still a great way to drive traffic and generate conversions. In some ...

Jessica Greene's avatar by Jessica Greene | May 11, 2022
27 Marketers Share Proven Ways for Improving the Conversion Rates of Your Website Forms
Marketing

27 Marketers Share Proven Ways for Improving the Conversion Rates of Your Website Forms

Despite what you’ve heard, website forms still work. Sure, website chat offers a better alternative for brands to engage in real time, and in many ...

Jessica Greene's avatar by Jessica Greene | Jan 7, 2022
Blogging vs. Video: When Does Each Format Work Best?
Marketing

Blogging vs. Video: When Does Each Format Work Best?

It’s time to create a new piece of content. Should you write a blog post, or should you produce a video? If you’re trying to ...

Jessica Greene's avatar by Jessica Greene | May 4, 2024
One Channel Rules Them All in B2B Lead Generation [Original Research]
Marketing

One Channel Rules Them All in B2B Lead Generation [Original Research]

If you had to focus your lead generation efforts on a single channel for a full year, which channel would you choose? If you’re like ...

Jessica Greene's avatar by Jessica Greene | Jan 21, 2022
How to Get More People In Your Company Creating Content (According to 52 Marketers)
Marketing

How to Get More People In Your Company Creating Content (According to 52 Marketers)

If you wish that more people in your company could—or would—help you create content, you’re not alone. In fact, 87% of the marketers who responded ...

Jessica Greene's avatar by Jessica Greene | Dec 10, 2021
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