KPIs & Metrics
30 Expert Google Analytics Tips for Beginners
You can’t manage what you don’t measure. When it comes to an understanding of what’s happening on your website, Google Analytics is a free, robust ...
by Jessica Malnik · Aug 17, 2023
20+ Google Analytics Reports, Metrics, & Tips for Measuring Your Blog’s Performance
The number of live websites using Google Analytics to track performance is approaching the 30 million mark. That’s a lot of data. And while most ...
by Elise Dopson · Jun 10, 2024
The 10 Most Important Influencer Marketing KPIs Every Campaign Should Track
You’re trying to find a marketing channel that brings the best results for the cash you’re spending. Email, social media, SEO… Which should be your ...
by Elise Dopson · Jul 14, 2022
Here’s How to Use Ahrefs for SEO (According to 97 Marketers)
Ahrefs is a comprehensive SEO tool, which makes it both a valuable addition to your marketing toolset and a beast to learn. To help you ...
by Jessica Greene · Oct 1
The 28 Advertising KPIs That Every Marketing Expert Should Track
ROAS, CPC, CPA, CTR, CPM: when you’re trying to measure your paid media performance, it’s easy to get lost in a sea of acronyms—and that’s ...
by Jessica Greene · Dec 4, 2024
The 19 Fundamental Content Marketing KPIs for Measuring ROI
It’s notoriously difficult to track the success of a content marketing strategy. Content marketing is viewed as a long-term strategy; it’s uncommon for a person ...
by Elise Dopson · Dec 13, 2022
New Integration: Track & Visualize Campaign Performance with Twitter Ads
Hi there, Twitter advertisers ? Today, we’re excited to announce our new integration with Twitter Ads, allowing you to track and visualize ad metrics on ...
by Tamara Omerovic · Apr 22, 2022
New Integration: Visualize Your Marketing & Sales Performance with SharpSpring
Hi there, SharpSpring customers ?? Today, we’re excited to announce our new integration with SharpSpring, allowing you to track and visualize leads, opportunities, opportunities won, ...
by Tamara Omerovic · Apr 22, 2022
The Most Effective Ways to Promote Your Online Store According to 25 Ecommerce Pros
There are seemingly endless ways you can spend time promoting and growing your new online store. But for most e-commerce store owners, trying to tackle ...
by Jessica Greene · Nov 17, 2022
Combine Your Data with Data Calculations
With Databox’s new Data Calculations feature, one of the most challenging aspects of performance tracking has just been made infinitely easier. As anyone who’s ever ...
by Gašper Vidovič · Jun 5, 2025
The Most-Popular MailChimp Email Marketing KPIs
Email is a vital part of nearly every marketer’s strategy. Fifty-nine percent of respondents to the just-released 2018 edition of Campaign Monitor’s Email Marketing Industry ...
by Laura MacPherson · Jun 5, 2025
![How We Track Marketing and Sales KPIs With Databox + HubSpot [Case Study]](https://cdnwebsite.databox.com/wp-content/uploads/2018/07/16115323/SethFendleyBg-640x384.jpg)
How We Track Marketing and Sales KPIs With Databox + HubSpot [Case Study]
For many agencies, long-term clients are a true treasure. This is even more true for digital agencies. As the digital landscape shifts and organizations have ...
by Seth Fendley · May 17, 2022
5 HubSpot Smart Lists for Tracking Your Most Important Inbound Marketing Metrics
No two clients are ever the same. Maybe their needs call for a similar strategy—say, content that will help grow their businesses—but that doesn’t mean ...
by Meredith Desousa · Jun 5, 2025
How to Identify Your Most Profitable Digital Marketing Channels
Digital marketing channels change quickly. Whether it’s an AdWords campaign, a big email send, or content you’ve spent time creating, most marketing teams can’t afford ...
by Remington Begg · Sep 23
How to Track Your Keyword Rankings in Databox
When news broke in February that HubSpot would be sunsetting its Keyword tool, many HubSpot users were left wondering how and where they’d be able ...
by Tamara Omerovic · Jun 12, 2018
The All-New Scorecard: Your Business’ KPIs Delivered Every Morning
What are your 10 most-important KPIs? Here at Databox, we have what we call our “Company Top 10”, which are the 10 most-important KPIs that ...
by Tamara Omerovic · Dec 19, 2023
Here’s How We’re Building the Easiest Data Visualization Tool Ever
If you were to sit in on any of our meetings at Databox, you’d notice a common theme around “ease-of-use” in pretty much all of ...
by Tamara Omerovic · Apr 20, 2018
![The 10 Most-Tracked HubSpot Marketing Metrics [Original Data]](https://cdnwebsite.databox.com/wp-content/uploads/2018/02/26115448/HubSpotMetricsBG-640x384.png)
The 10 Most-Tracked HubSpot Marketing Metrics [Original Data]
This data was sourced from just over 49,000 Datablocks used to track HubSpot Marketing metrics in Databox. (What is a Datablock?) Despite continuous proclamations of ...
by Tamara Omerovic · Jun 5, 2025
How This Diamond HubSpot Partner Rolled Out Automated KPI Reports To Their Clients
The team from Revenue River, a digital solutions agency based in Golden, CO, are rightfully proud of the process-driven culture they have built over the ...
by Tamara Omerovic · Jun 5, 2025
7 Reasons to Take This Sales & Marketing Alignment Survey from We Are Marketing
Two days ago, I received a survey from my friends at two marketing agencies, MPull and We Are Marketing. It was on one of my favorite topics: ...
by Peter Caputa IV · Jun 23, 2017
Product Update: Databox’s New Metric Builder Pulls Custom Metrics from Advanced Analytics Platforms
The Metric Builder is our advanced setup engine that allows you to extract custom metrics, events, goals and data with just a few clicks. A few ...
by Gašper Vidovič · Apr 23, 2024