KPIs & Metrics
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KPIs & Metrics
Improving Website Conversion Rate by 6% (w/ Help Scout)
The metric: Website Conversion Rate In this episode John Bonini chats with Adam Goyette, VP of Marketing at Help Scout, to learn how they grew ...
KPIs & Metrics
How to Build a Great SEO Client Dashboard? A Step-By-Step Video Tutorial
Managing SEO campaigns for clients can come with its fair share of challenges! Not only do clients struggle to understand the complexity of this ever-changing ...
KPIs & Metrics
Business Metrics – Definition, Classification, and Examples
How do you measure your company’s performance? Are you making a thorough analysis of your work, sales, and financial results, or simply following your gut ...
KPIs & Metrics
Comparing Your Current Blog Performance to Previous Periods
Today we are going to talk about blog performance. Managing a blog, whether it is a business one or a personal one, requires commitment. So ...
KPIs & Metrics
6 Most Important Sales Enablement Metrics for Any Business
Businesses using sales enablement see a 49% close rate on forecasted deals. But is your sales enablement program helping you achieve such a win rate? ...
KPIs & Metrics
8 PPC Metrics You Should Track to Improve Campaign Performance
If you have ever spent time in Google Ads, then you know how easy it is to feel overwhelmed by the sheer amount of data ...
KPIs & Metrics
Data Literacy for the Data Phobic: 7 Ways to Boost Data Literacy Across Your Team
Data gives you a competitive edge. It also helps you make better business decisions. Not to mention, it helps you better understand your target audience, ...
KPIs & Metrics
6 Link Building Metrics to Report on the Success of Your Outreach Campaigns
Understanding your link building campaign’s ROI can be more than confusing unless you know which link building metrics to look at. But this is where ...
KPIs & Metrics
How to Identify and Analyze Your Most Successful Landing Pages
Today we’re talking landing pages—whether you’re investing time and resources into content and SEO or rely heavily on paid search and paid social, all that ...
KPIs & Metrics
7 Ways to Improve Your Performance With KPI Scorecards
Ever set a big company goal to 3x revenue in a year? Only to revisit it in 6 months and realize you aren’t even close ...
Reporting
How to Create a KPI Report in Google Sheets? Step-by-Step Guide
Marketing, sales, HR, accounting, finance, research and development. All of these departments in your company have specific goals to achieve and use KPIs to track ...
KPIs & Metrics
Lead Velocity: What Makes It the Most Important Metric for SaaS Businesses?
If you’ve read anything about metrics, you know that you should monitor key performance indicators (KPIs) to track your business’s growth. But, of course, you ...
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