New tools to improve performance
on May 11, 2022 (last modified on May 5, 2022) • 17 minute read
Data gives you a competitive edge. It also helps you make better business decisions.
Not to mention, it helps you better understand your target audience, which, in turn, boosts business growth.
So you’ve heard. But how useful all this data is to your business depends on one key thing: your team’s data literacy. Why? Because that is what ensures your team correctly understands what the data is revealing.
So in this post, let’s talk about data literacy. We’ve also got data literacy examples, a free data literacy course to share, and insights from 65 respondents who reveal proven tactics for growing data literacy skills that have worked for them.
54.90% of these folks are from the B2C services/products industry. 23.53% are from agencies (marketing, digital, or media) and the remaining 21.57% are from the B2B services/products field.
Here’s everything that we’ll cover:
Data literacy is the ability to read, analyze, and use data for business decisions.
It’s pretty much like literacy in general except, as its name suggests, data literacy focuses on having the knowledge and understanding of reading and interpreting data.
Not all business decisions and strategic planning can be based on guesswork.
Instead, you need to make decisions on the back of data indicating what’s worked in the past and how well it has worked. But here’s the thing: taking such data-backed decisions is only possible if your team has the required data literacy skills.
Without data literacy, you can’t interpret data meaningfully. This leads to poor decision-making and strategic planning.
In contrast, data literacy reaps the following benefits:
So what do the current data literacy levels look like? We asked our respondents the same and found out that more than half of them, 56.86% to be exact, say their organization is overall very data literate.
The remaining, 43.14% share that some people in their organization have strong data literacy skills while others understand its importance — having only basic knowledge.
In terms of which specific departments are the most literate, we learned that management, marketing, and sales take the lead.
Both departments show the most in-depth understanding of data. Folks in these two departments are also competent in designing, developing, and applying data and analytics cases.
We also learned that customer service is the department that has the least data literacy skills. It’s also the department where the complete lack of data literacy is the highest.
Now for areas to grow your data literacy skills in:
Like most marketers and marketing managers, you want to know how your efforts are translating into results each month. How is your website performing? How well are you converting traffic into leads and customers? Which marketing channels are performing best? How does organic search compare to paid campaigns and to previous months? You might have to scramble to put all of this together in a single report, but now you can have it all at your fingertips in a single Databox dashboard.
Our Monthly Marketing Performance Dashboard includes data from Google Analytics 4 and HubSpot Marketing with key performance metrics like:
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Briefly, the consensus is that the majority of the companies, 74% of our contributors, include data literacy in employee training. What’s more, over 68% say they use dashboards regularly to improve data literacy.
Other ways to improve data literacy skills include decentralizing access to data and letting each team member create their own dashboard.
Now for data literacy examples that reveal how others like you have improved data literacy across departments. Here’s a rundown of all the proven ways:
On to the details next:
The best way to assess how good you’re at something and to determine which specific areas need work is to seek help from specialists.
That’s what the team at Entire Looks did. Ansar Hammad recalls: “Boosting data literacy in our organization has been a long and winding road, but it’s been more than worth it.”
To begin with, Hammad writes, “The first thing we did was hire a team of data specialists to help us unpack what exactly ‘data literacy’ meant for our business, and then set goals to achieve it.”
Note that the specialists help very specifically — not generally — by highlighting how data literacy would be valuable for their team in particular.
From there, Hammad comments: “At first, we only focused on training our members who are responsible for managing the data that trickles down through our system — the people who take raw information, validate it, and put it into our systems — but soon realized that everyone in the company needed to be able to use their data-literacy skills when dealing with clients.”
“So, we rolled out a two-pronged approach,” points out Hammad. This approach included:
“The benefits of this approach were exponential. Not only did we see an increase in productivity overall, but we were able to offer a better customer experience because every member of our team had the insights they needed from each client’s data set,” Hammad concludes.
“The best way to make data literacy the default standard in your organization is by training every one of your employees in data and tech literacy,” opines Tim White from Milepro. “There’s simply no other solution to the problem.”
“People forget that millions of people across America and the entire world don’t have access to basic broadband services whatsoever, which means that there’s great inequality in data and tech literacy in the country/world,” White observes.
“The only way to bridge this gap is by paying your employees to take comprehensive training in these topics. This is what we did and it worked wonders. Everyone is on the same page when it comes to technology and data literacy, and I don’t have to explain why the emphasis on the two is so important.”
But if you tell an employee they’ve to learn everything related to data collection and analysis, you’ll end up making them feel overwhelmed.
However, if you tell them the specific chapters they should learn and how that’ll benefit them, you’ll have employees interested in taking a data literacy course.
Bran DeChesare of Breaking Into Wall Street echoes the same. “We boosted data literacy in our organization by building role-specific data content for my teams.”
“Data literacy is essential throughout a company, but it is a mistake to think that your entire team needs to understand the full picture to any level of detail,” DeChesare says. Not only is it a mistake but it’s a surefire recipe for demotivating employees.
“I think employees get easily intimidated by the idea that they have to understand data analysis from 10,000 feet up,” DeChesare adds.
“What your employees need is access to the information that is directly applicable to their jobs — that’s the only in-depth knowledge most of them will have the space for anyway,” observes DeChesare.
So the take-home message? “Tailor your data analysis to each team or department, and when stress levels go down, the ability to actually focus, learn and integrate will go up.”
“We introduced a two-week training for each hiring where they are familiarized with our specific data terms and datasets,” shares Tony Maldonado of 10 Beasts.
“This is the first step to position our employees to efficiently interpret and assimilate data. Secondly, we switched from using numbers in our reports to visual data like graphs.”
“Technically, this helps employees interpret data in a better way and also understand the trends.”
Consequently, “Each employee can now analyze their performance on their own and make necessary amends without the need for a detailed performance report produced by a data analyst.”
Similar to the educational tactics above, Finance Jar’s Elena Jones suggests creating a complete curriculum — not a one-off training session. Instead, plan a data literacy course, complete with how you’ll evaluate results.
“To be data literate, one must be rhetorically, quantitatively, and aesthetically savvy,” Jones advises.
“This was a difficult skillset for our business to develop since it demanded personnel to exceed expectations and understand several core competencies that were not commonly taught simultaneously.
Since there is no particular approach to determining digital literacy, we began by generating an evaluation, subsequently developed the curriculum, negotiated on reasonable levels, and then implemented a plan of action.”
Jones continues: “We also:
As a result, the team has become more data literate. “It assisted our staff in making sense of the figures and gaining resourceful business awareness,” Jones says.
“Employees with business acumen were able to act on advanced analytics to yield results. Furthermore, once our company was data-educated, it was able to depend on evidence while consumers were able to explore the statistics to unearth new areas of opportunity. As a result, putting the data to use showed extremely advantageous results for the company.”
Data silos are the enemy of data literacy. In fact, The Finances Hub’s Mike Ward notes, “Data literacy is only possible when the employees have sufficient access to data.”
“Creating data silos will keep the employees from curating meaningful insights from raw information.” It’s why Ward’s team takes a decentralized approach to data sharing.
“Almost all our data is accessible to the relevant departments. Employees can also access cross-departmental information if it is relevant to their analysis.”
Explains Ward: “Restricted data increases the chance of poor and misinformed decisions affecting organizational performance. Moreover, if it is difficult to gather business metrics, data literacy won’t happen.”
“Therefore, we make sure that our data is widely and easily available within our organization. The more eyeballs it receives, the more value it will create,” Ward concludes.
At GrammarHow too, Martin Lassen shares that giving access to data has been the key to improved data literacy. “I increase data literacy within my firm by assisting my employees in gaining access to and locating information across various data sources.”
“My employees should be aware of the sources available and the information included within them,” Lassen goes on. “They should also be able to evaluate the reliability and utility of data sources. As a result, it is critical to properly map out and solve data access and automation challenges throughout the planning stages of any data literacy program.”
Data literacy hinges on not just collecting the right data but also reading it correctly so you can understand data better and identify patterns too. Thankfully, dashboards help with this.
Essentially, dashboards bring all the important data together on one screen. Not only does this help with curating data accurately but it also makes reading and analyzing data easy. How? By presenting data in a visually engaging manner. This makes it easy to understand and interpret.
Related: What’s the Best Chart Type for Your Dashboard Metrics?
Become’s Ryan Montgomery applauds dashboard as their top proven way to grow employees’ data literacy skills.
“We want our employees to go beyond just reading the data. They need to develop skills to read, query, and explain data. We ask our employees to regularly use dashboards so that they get familiar with them. They are encouraged to experiment with their projects, determine the valuable information and metrics to track.”
“Understanding the dashboards helps the employees make sense of raw data and bring it to productive use,” explains Montgomery.
“They also take on data requests where other team members ask them to extract certain statistics or data about a project. This tests their understanding of the dashboards and how data is stored in them. The goal is to make them feel comfortable around data and enhance their data literacy skills.”
Related: Data Insights: Best Practices for Extracting Insights from Data
Essentially, this opens up meaningful conversations around data, which helps employees get a better grip on analyzing it.
Lottie’s William Donnelly shares taking this strategy has helped improve their team’s data literacy skills. “I improved data literacy in my organization by creating an open line of questioning.”
“Data is flawed and highly subjective to an individual’s perspective,” Donnelly outlines. “Hence, to combat this issue, we assign multiple experts to handle our datasets; the more, the merrier. When individuals have questions, they can directly seek my expertise without any kind of repercussions. This promotes a culture of learning, which ensures our company’s sustainability.”
To further grow a culture of learning, provide the needed data learning tools and incentivize employees as well — both hat tips to Donnelly.
“We provide different departments with different learning tools, such as Gapminder. This allows them to gain knowledge and broaden their perspective regarding data literacy. It enables us to create a culture reliant upon continuous learning.”
Speaking of the benefits of this approach, Donnelly goes on to say: “The benefit of this method would be that it helps foster a sense of achievement. For example, when my employee is aware that a reward is waiting for them as soon as they complete their learning task. Employees with increased data literacy can fast-track their careers to be C-level executives.”
Related: 7 Data Analysis Questions to Improve Your Business Reporting Process
Lee Wilson from Vertical Leap shares they also promote a culture of learning and provide the necessary tools. According to Wilson, “We have our own proprietary technology (Apollo Insights) which enables us to remove a lot of the data literacy barriers. Areas such as learning many distinct tools, platforms, and technology become a lot easier when most systems data is accessed in a single central and intuitive marketing platform.”
“Added to this we have an evidence (data) based culture, where everything we do stems from the meaningful application of data,” Wilson writes. “And we put in place tried and tested training programs, support roles, and team structures whereby training is layered, ongoing, and an always active element of our working approach.”
Now that you know these expert tactics and the importance of data literacy, there’s no reason to delay working on building your team’s data literacy skills.
Want to get started today? We created this short but thorough data literacy course for you. In less than 90 minutes, your team will learn all the essentials related to gathering and analyzing data including how to identify metrics to track, how to use data to inform your strategy, and building their own dashboards.
The best part? It’s free! So what are you waiting for? Enroll today.
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