Articles by author Lily Ugbaja

Lily Ugbaja Lily Ugbaja is a B2B SaaS and Marketing Writer for hire. She's passionate about creating data-driven SEO content that ranks, inspires brand trust, and drives conversions. Connect with her on LinkedIn and Twitter @lilyugbaja or on her website lilyugbaja.com

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Analytics

How to Calculate Growth Rates in SaaS: Start with These 12 Growth Metrics

SaaS companies must sustain growth and retain customers for longer periods of time to break even. Here’s how to calculate growth rates for your SaaS.

Lily Ugbaja Analytics Lily UgbajaLily Ugbaja   |  Apr 8

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Reporting

How to Develop an Actionable Customer Insight Report Your Whole Team Can Use

Done right, customer insight reports provide a deeper understanding of both what your customers need and why they need it. Here’s how to create one that rocks!

Lily Ugbaja Reporting   |  Mar 30

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Analytics

How to Set Up eCommerce Tracking in Google Analytics: 7 Tips from Experts

We asked 39 experts to share their best advice for setting up Google Analytics eCommerce tracking. Here’s what we’ve learned.

Lily Ugbaja Analytics   |  Mar 9

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Management

14 Best Agency Project Management Tools to Manage Projects Efficiently in 2022

Choosing the best project management tool for your business can seem like an uphill task, but we help you narrow down your choices.

Lily Ugbaja Management   |  Feb 28

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Analytics

10 Key Operational Metrics to Track for Better Business Results

Track not just any operational metrics, but the ones that can provide insights to reduce costs, turnover, or increase profits when improved.

Lily Ugbaja Analytics   |  Feb 25

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Analytics

Analytics For Small Business: Here’s Why SMEs Must Adopt It

Can big data benefit SMEs like it does the big brands? The data says yes! See the top 7 voted small business analytics benefits you can reap.

Lily Ugbaja Analytics   |  Feb 9

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Marketing

Instagram Mistakes: 7 Things to Avoid Posting on Instagram As a Business in 2021

From using too many hashtags to making negative comments about competing brands, here are 7 things you should avoid posting on Instagram as a business.

Lily Ugbaja Marketing   |  Aug 20 2021

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Analytics

Google Analytics Audit Checklist: 12 Things You Should Pay Attention to

When you track flawed data, you risk informing the wrong decisions. What should you pay attention to during a Google Analytics audit?

Lily Ugbaja Analytics   |  Jul 27 2021

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26 Most Engaging Instagram Brands (and What We Can Learn From Them)

62.4% of people say they are more likely to interact with brands on Instagram than on other social media channels. Here’s what makes them engage.

Lily Ugbaja   |  May 18 2021

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Analytics

17 Common Google Analytics Tracking Mistakes (and How to Avoid Them)

We set to find out the most common mistakes marketers make with Google Analytics tracking. Here are the top 17 according to 40 marketers who learned through trial and error.

Lily Ugbaja Analytics   |  May 14 2021

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Management

Client Onboarding Process: How to Successfully Onboard a New Client

Looking to create a high-quality onboarding experience for your clients? In this guide, 28 experts share their best tips for doing just that.

Lily Ugbaja Management   |  Apr 26 2021