Articles by Lily Ugbaja
Lily Ugbaja is a B2B SaaS and Marketing Writer for hire. She's passionate about creating data-driven SEO content that ranks, inspires brand trust, and drives conversions. Connect with her on LinkedIn and Twitter @lilyugbaja or on her website lilyugbaja.com
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How to Calculate Growth Rates in SaaS: Start with These 12 Growth Metrics
SaaS companies must sustain growth and retain customers for longer periods of time to break even. Here's how to calculate growth rate for SaaS
by Lily Ugbaja · Apr 23, 2024
How to Develop an Actionable Customer Insight Report Your Whole Team Can Use
Done right, customer insight reports provide a deeper understanding of both what your customers need and why they need it. Here's how to create one that rocks!
by Lily Ugbaja · Apr 9, 2025
How to Set Up eCommerce Tracking in Google Analytics: 7 Tips from Experts
We asked 39 experts for their best advice for setting up eCommerce tracking in Google Analytics. Here are the best tips from companies five years or older.
by Lily Ugbaja · Dec 16, 2022
14 Best Agency Project Management Tools to Manage Projects Efficiently in 2022
Choosing the best project management tool for your business can seem like an uphill task, we help you narrow down your choices in this post.
by Lily Ugbaja · Dec 13, 2022
10 Key Operational Metrics to Track for Better Business Results
Track not just any operational metrics, but the ones that can provide insights to reduce costs, turnover, or increase profits when improved.
by Lily Ugbaja · May 5, 2022
Analytics For Small Business: Here’s Why SMEs Must Adopt It
Can big data benefit SMEs like it does the big brands? The data says yes! See the top 7 voted small business analytics benefits you can reap.
by Lily Ugbaja · Mar 20, 2023
Instagram Mistakes: 7 Things to Avoid Posting on Instagram As a Business in 2021
We asked over 60 Instagram marketing experts what the most common Instagram mistakes businesses make are. Here’s what they voted:
by Lily Ugbaja · Mar 4, 2022
Google Analytics Audit Checklist: 12 Things You Should Pay Attention to
When you track flawed data, you risk informing the wrong decisions. What should you pay attention to during a Google Analytics audit?
by Lily Ugbaja · Dec 6, 2022
26 Most Engaging Instagram Brands (and What We Can Learn From Them)
Instagram is fast emerging as a platform for brands who want to connect with more users. Compared to Twitter’s 0.045% engagement rate, and even Facebook’s ...
by Lily Ugbaja · Aug 4, 2022
17 Common Google Analytics Tracking Mistakes (and How to Avoid Them)
How often do you turn to Google Analytics for insights into what is and isn’t working in your marketing strategy? Chances are, very often. So, ...
by Lily Ugbaja · May 14, 2021
Client Onboarding Process: How to Successfully Onboard a New Client
Did you know that more than half (55%) of people say they’ve returned a product because they couldn’t figure exactly how to use it? That’s ...
by Lily Ugbaja · May 12, 2022