Articles by author Lily Ugbaja

Lily Ugbaja Lily Ugbaja is a B2B SaaS and Marketing Writer for hire. She's passionate about creating data-driven SEO content that ranks, inspires brand trust, and drives conversions. Connect with her on LinkedIn and Twitter @lilyugbaja or on her website lilyugbaja.com

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26 Most Engaging Instagram Brands (and What We Can Learn From Them)

62.4% of people say they are more likely to interact with brands on Instagram than on other social media channels. Here’s what makes them engage.

Lily Ugbaja Lily UgbajaLily Ugbaja   |  May 18

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Analytics

17 Common Google Analytics Tracking Mistakes (and How to Avoid Them)

We set to find out the most common mistakes marketers make with Google Analytics tracking. Here are the top 17 according to 40 marketers who learned through trial and error.

Lily Ugbaja Analytics   |  May 14

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Management

Client Onboarding Process: How to Successfully Onboard a New Client

Looking to create a high-quality onboarding experience for your clients? In this guide, 28 experts share their best tips for doing just that.

Lily Ugbaja Management   |  Apr 26