Articles by author Lily Ugbaja

Lily Ugbaja Lily Ugbaja is a B2B SaaS and Marketing Writer for hire. She's passionate about creating data-driven SEO content that ranks, inspires brand trust, and drives conversions. Connect with her on LinkedIn and Twitter @lilyugbaja or on her website lilyugbaja.com

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Marketing

Instagram Mistakes: 7 Things to Avoid Posting on Instagram As a Business in 2021

From using too many hashtags to making negative comments about competing brands, here are 7 things you should avoid posting on Instagram as a business.

Lily Ugbaja Marketing Lily UgbajaLily Ugbaja   |  Aug 20

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Management

13 Best Project Management Tools to Manage Projects Efficiently in 2021

Choosing the best project management tool for your business can seem like an uphill task, but we help you narrow down your choices.

Lily Ugbaja Management   |  Aug 12

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Analytics

Google Analytics Audit Checklist: 12 Things You Should Pay Attention to

When you track flawed data, you risk informing the wrong decisions. What should you pay attention to during a Google Analytics audit?

Lily Ugbaja Analytics   |  Jul 27

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26 Most Engaging Instagram Brands (and What We Can Learn From Them)

62.4% of people say they are more likely to interact with brands on Instagram than on other social media channels. Here’s what makes them engage.

Lily Ugbaja   |  May 18

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Analytics

17 Common Google Analytics Tracking Mistakes (and How to Avoid Them)

We set to find out the most common mistakes marketers make with Google Analytics tracking. Here are the top 17 according to 40 marketers who learned through trial and error.

Lily Ugbaja Analytics   |  May 14

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Management

Client Onboarding Process: How to Successfully Onboard a New Client

Looking to create a high-quality onboarding experience for your clients? In this guide, 28 experts share their best tips for doing just that.

Lily Ugbaja Management   |  Apr 26