Lily Ugbaja
Latest posts
KPIs & Metrics
How to Calculate Growth Rates in SaaS: Start with These 12 Growth Metrics
SaaS companies must sustain growth and retain customers for longer periods of time to break even. Here's how to calculate growth rate for SaaS
Reporting
How to Develop an Actionable Customer Insight Report Your Whole Team Can Use
Done right, customer insight reports provide a deeper understanding of both what your customers need and why they need it. Here's how to create one that rocks!
Ecommerce
How to Set Up eCommerce Tracking in Google Analytics: 7 Tips from Experts
We asked 39 experts for their best advice for setting up eCommerce tracking in Google Analytics. Here are the best tips from companies five years or older.
Leadership
14 Best Agency Project Management Tools to Manage Projects Efficiently in 2022
Choosing the best project management tool for your business can seem like an uphill task, we help you narrow down your choices in this post.
KPIs & Metrics
10 Key Operational Metrics to Track for Better Business Results
Track not just any operational metrics, but the ones that can provide insights to reduce costs, turnover, or increase profits when improved.
Agencies
Analytics For Small Business: Here’s Why SMEs Must Adopt It
Can big data benefit SMEs like it does the big brands? The data says yes! See the top 7 voted small business analytics benefits you can reap.
Marketing
Instagram Mistakes: 7 Things to Avoid Posting on Instagram As a Business in 2021
We asked over 60 Instagram marketing experts what the most common Instagram mistakes businesses make are. Here’s what they voted:
Google Analytics
Google Analytics Audit Checklist: 12 Things You Should Pay Attention to
When you track flawed data, you risk informing the wrong decisions. What should you pay attention to during a Google Analytics audit?
Instagram
26 Most Engaging Instagram Brands (and What We Can Learn From Them)
Instagram is fast emerging as a platform for brands who want to connect with more users. Compared to Twitter’s 0.045% engagement rate, and even Facebook’s ...
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