Articles by author Lily Ugbaja

Lily Ugbaja Lily Ugbaja is a B2B SaaS and Marketing Writer for hire. She's passionate about creating data-driven SEO content that ranks, inspires brand trust, and drives conversions. Connect with her on LinkedIn and Twitter @lilyugbaja or on her website lilyugbaja.com

How to Calculate Growth Rates in SaaS: Start with These 12 Growth Metrics

SaaS companies must sustain growth and retain customers for longer periods of time to break even. Here’s how to calculate growth rates for your SaaS.

Analytics Mar 8

How to Develop an Actionable Customer Insight Report Your Whole Team Can Use

Reporting Mar 30

How to Set Up eCommerce Tracking in Google Analytics: 7 Tips from Experts

Analytics Mar 9

14 Best Agency Project Management Tools to Manage Projects Efficiently in 2022

Management Feb 28

10 Key Operational Metrics to Track for Better Business Results

Analytics Feb 25

Analytics For Small Business: Here’s Why SMEs Must Adopt It

Analytics Feb 9

Instagram Mistakes: 7 Things to Avoid Posting on Instagram As a Business in 2021

Marketing Aug 20

Google Analytics Audit Checklist: 12 Things You Should Pay Attention to

Analytics Jul 27

26 Most Engaging Instagram Brands (and What We Can Learn From Them)

May 18

17 Common Google Analytics Tracking Mistakes (and How to Avoid Them)

Analytics May 14

Client Onboarding Process: How to Successfully Onboard a New Client

Management Apr 26