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Articles by Lily Ugbaja

About the author

Lily Ugbaja is a B2B SaaS and Marketing Writer for hire. She's passionate about creating data-driven SEO content that ranks, inspires brand trust, and drives conversions. Connect with her on LinkedIn and Twitter @lilyugbaja or on her website lilyugbaja.com

Latest posts

17 Common Google Analytics Tracking Mistakes (and How to Avoid Them)
Google Analytics

17 Common Google Analytics Tracking Mistakes (and How to Avoid Them)

How often do you turn to Google Analytics for insights into what is and isn’t working in your marketing strategy? Chances are, very often. So, ...

Author's avatar by Lily Ugbaja | May 14, 2021
Client Onboarding Process: How to Successfully Onboard a New Client
Leadership

Client Onboarding Process: How to Successfully Onboard a New Client

Did you know that more than half (55%) of people say they’ve returned a product because they couldn’t figure exactly how to use it? That’s ...

Author's avatar by Lily Ugbaja | May 12, 2022
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