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Articles by Andrew Humphrey

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Andrew Humphrey serves as Senior Director of Media Strategy at TriComB2B, bringing over 16 years of expertise in ad placement, optimization, and performance measurement. Known for his strategic insight and hands-on approach to team development, Andrew excels in expanding tactical capabilities and crafting comprehensive marketing solutions tailored to complex buyer journeys.

Latest posts

How to Use Impression and Click Share Metrics to Scale Your Google Ads Campaigns
KPIs & Metrics

How to Use Impression and Click Share Metrics to Scale Your Google Ads Campaigns

Any Google Ads pay-per-click (PPC) expert understands that a needed skill of their job is the ability to confidently answer the question “is my campaign ...

Author's avatar by Andrew Humphrey | Jun 2
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