Understanding MQLs: How Successful Companies Define and Manage Marketing Qualified Leads
If you’re among the folks who rely on your marketing team to generate demand by providing your sales teams with marketing qualified leads (MQLs), your ...
About the author
Stefana Zarić is a freelance writer & content marketer. Other than writing for SaaS and fintech clients, she educates future writers who want to build a career in marketing. When not working, Stefana loves to read books, play with her kid, travel, and dance.
If you’re among the folks who rely on your marketing team to generate demand by providing your sales teams with marketing qualified leads (MQLs), your ...
by
Stefana Zaric
|
Apr 10, 2025
The increasing number of businesses wanting to leverage TikTok to expand their reach and make more sales meant agencies needed to add another channel to ...
by
Stefana Zaric
|
Jan 20, 2023
Studies conducted by McKinsey have been showing the same result for years: businesses that base their decisions on gut feeling are more likely to fail. ...
by
Stefana Zaric
|
Jun 26, 2025
Small marketing agencies often do poor work marketing their own services. As they’re 100% focused on delivering outstanding work for their clients, their limited resources ...
by
Stefana Zaric
|
Apr 12, 2023
Have you already heard that a LinkedIn company page is a must? People who say it helps raise brand awareness and reach relevant audiences are ...
by
Stefana Zaric
|
Mar 3
According to Statista, email marketing revenue will reach $11 billion by 2024. Another survey shows that 37% of companies have increased their email marketing budgets ...
by
Stefana Zaric
|
Jan 11, 2023
In 2020, Ahrefs published that they managed to collect over 6.1 million views on YouTube since they joined in 2015. This number is quite impressive, ...
by
Stefana Zaric
|
Jun 26, 2025
Looking to make your software development process as productive as possible? Want to improve your workflow so every team member has optimal conditions to do ...
by
Stefana Zaric
|
Jan 19, 2023
Our recent original research revealed a surprising fact: despite all the available reporting tools on the market, more than 50% of companies are still relying ...
by
Stefana Zaric
|
Jan 30, 2023
Join more than 15,000 leaders who are learning how to make data a competitive advantage.
Compare
Databox Inc.
HQ: Boston, MA, USA
AI-powered analytics for teams that need answers now.
Compare