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Articles by Stefana Zaric

About the author

Stefana Zarić is a freelance writer & content marketer. Other than writing for SaaS and fintech clients, she educates future writers who want to build a career in marketing. When not working, Stefana loves to read books, play with her kid, travel, and dance.

Latest posts

Understanding MQLs: How Successful Companies Define and Manage Marketing Qualified Leads
Marketing

Understanding MQLs: How Successful Companies Define and Manage Marketing Qualified Leads

If you’re among the folks who rely on your marketing team to generate demand by providing your sales teams with marketing qualified leads (MQLs), your ...

Author's avatar by Stefana Zaric | Apr 10
A Complete Guide to Building Successful Agency Partnerships: 5 Tips from Agency Owners
Agencies

A Complete Guide to Building Successful Agency Partnerships: 5 Tips from Agency Owners

The increasing number of businesses wanting to leverage TikTok to expand their reach and make more sales meant agencies needed to add another channel to ...

Author's avatar by Stefana Zaric | Jan 20, 2023
5 Real-World Business Analytics Examples That Prove the Value of Business Intelligence
Market Research

5 Real-World Business Analytics Examples That Prove the Value of Business Intelligence

Studies conducted by McKinsey have been showing the same result for years: businesses that base their decisions on gut feeling are more likely to fail. ...

Author's avatar by Stefana Zaric | Jun 26
When Should Marketing Agencies Make Their First Full-Time Marketing and Sales Hire? 60+ Agency Owners Share Their Tips
Marketing

When Should Marketing Agencies Make Their First Full-Time Marketing and Sales Hire? 60+ Agency Owners Share Their Tips

Small marketing agencies often do poor work marketing their own services. As they’re 100% focused on delivering outstanding work for their clients, their limited resources ...

Author's avatar by Stefana Zaric | Apr 12, 2023
Measuring LinkedIn Performance: Tips from 50 Marketing Pros
Marketing

Measuring LinkedIn Performance: Tips from 50 Marketing Pros

Have you already heard that a LinkedIn company page is a must? People who say it helps raise brand awareness and reach relevant audiences are ...

Author's avatar by Stefana Zaric | Jun 5
What Is a Good Email CTR? (+ 6 Pro Tips on How to Increase It)
Marketing

What Is a Good Email CTR? (+ 6 Pro Tips on How to Increase It)

According to Statista, email marketing revenue will reach $11 billion by 2024. Another survey shows that 37% of companies have increased their email marketing budgets ...

Author's avatar by Stefana Zaric | Jan 11, 2023
How to Use Tags on YouTube to Increase Channel Views: A Guide with Expert Tips
Marketing

How to Use Tags on YouTube to Increase Channel Views: A Guide with Expert Tips

In 2020, Ahrefs published that they managed to collect over 6.1 million views on YouTube since they joined in 2015. This number is quite impressive, ...

Author's avatar by Stefana Zaric | Jun 26
26 Agile Metrics to Help You Track Software Development and Testing
Dashboards & Visualization

26 Agile Metrics to Help You Track Software Development and Testing

Looking to make your software development process as productive as possible? Want to improve your workflow so every team member has optimal conditions to do ...

Author's avatar by Stefana Zaric | Jan 19, 2023
Build an Effective Performance Reporting Process with These 8 Tips
Reporting

Build an Effective Performance Reporting Process with These 8 Tips

Our recent original research revealed a surprising fact: despite all the available reporting tools on the market, more than 50% of companies are still relying ...

Author's avatar by Stefana Zaric | Jan 30, 2023
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