Author's avatar

Stefana Zaric

About the author

Stefana Zarić is a freelance writer & content marketer. Other than writing for SaaS and fintech clients, she educates future writers who want to build a career in marketing. When not working, Stefana loves to read books, play with her kid, travel, and dance.

Latest posts

Executive Reporting: Management Reporting Best Practices & Report Examples
Reporting

Executive Reporting: Management Reporting Best Practices & Report Examples

Research shows that an average adult makes about 35,000 decisions each day, whether they’re conscious or not. Managers, who are called decision-makers for a reason, ...

Author's avatar by Stefana Zaric | Sep 7, 2023
27 Best Marketing Benchmark Reports to Help Inform Your 2023 Strategy
Analytics

27 Best Marketing Benchmark Reports to Help Inform Your 2023 Strategy

What’s better than having data to compare your performance to and base your future marketing decisions on? Having consolidated data from different sources—in one place. ...

Author's avatar by Stefana Zaric | Sep 30, 2024
What Percentage of Organic Search Should Be Converting into Leads?
Marketing

What Percentage of Organic Search Should Be Converting into Leads?

If your website is driving a lot of organic traffic, it means your content is on point: it’s visible, readable, and answers the questions your ...

Author's avatar by Stefana Zaric | Nov 8, 2023
5 Ways Experts Leverage Data to Identify New Sales Opportunities
Sales

5 Ways Experts Leverage Data to Identify New Sales Opportunities

How well do you know your customers? Your ideal customer persona might pop into your mind as you’re trying to answer this question, but it ...

Author's avatar by Stefana Zaric | Apr 9, 2024
Understanding MQLs: How Successful Companies Define and Manage Marketing Qualified Leads
Marketing

Understanding MQLs: How Successful Companies Define and Manage Marketing Qualified Leads

If you’re among the folks who rely on your marketing team to generate demand by providing your sales teams with marketing qualified leads (MQLs), your ...

Author's avatar by Stefana Zaric | Feb 16, 2023
A Complete Guide to Building Successful Agency Partnerships: 5 Tips from Agency Owners
Agencies

A Complete Guide to Building Successful Agency Partnerships: 5 Tips from Agency Owners

The increasing number of businesses wanting to leverage TikTok to expand their reach and make more sales meant agencies needed to add another channel to ...

Author's avatar by Stefana Zaric | Jan 20, 2023
5 Real-World Business Analytics Examples That Prove the Value of Business Intelligence
Analytics

5 Real-World Business Analytics Examples That Prove the Value of Business Intelligence

Studies conducted by McKinsey have been showing the same result for years: businesses that base their decisions on gut feeling are more likely to fail. ...

Author's avatar by Stefana Zaric | Apr 12, 2023
When Should Marketing Agencies Make Their First Full-Time Marketing and Sales Hire? 60+ Agency Owners Share Their Tips
Agencies

When Should Marketing Agencies Make Their First Full-Time Marketing and Sales Hire? 60+ Agency Owners Share Their Tips

Small marketing agencies often do poor work marketing their own services. As they’re 100% focused on delivering outstanding work for their clients, their limited resources ...

Author's avatar by Stefana Zaric | Apr 12, 2023
Measuring LinkedIn Performance: Tips from 50 Marketing Pros
Marketing

Measuring LinkedIn Performance: Tips from 50 Marketing Pros

Have you already heard that a LinkedIn company page is a must? People who say it helps raise brand awareness and reach relevant audiences are ...

Author's avatar by Stefana Zaric | Nov 3, 2024
Subscribe to our newsletter, Move the Needle

Join 77,800+ leaders who are learning how to make data a competitive advantage.