27 Best Marketing Benchmark Reports to Help Inform Your 2023 Strategy

Author's avatar Analytics Feb 16, 2023 19 minutes read

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    Peter Caputa

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    What’s better than having data to compare your performance to and base your future marketing decisions on?

    Having consolidated data from different sources—in one place.

    If you’re looking for marketing benchmark data to give the final touch to your strategy for 2023, you’re in the right place. Although research is something marketers do daily, we decided to help you skip that step: you’ve just landed on a comprehensive collection of the best marketing benchmark reports you should read to know exactly where you stand compared to your competition and make informed decisions this year.

    Let’s dive in: you can jump right to the category you’re most interested in.

    Benchmark Groups

    1. SEO Benchmark Reports

    With multiple Google updates in 2022, SEO specialists didn’t have it easy. However, SEO can generally ensure a pretty good ROI if done right (data varies from 275% to 1,220%), so it’s still worth its place in your marketing strategy for 2023. If you’re looking for some fresh data to compare your past performance to and get ready to chase the first position in SERPs, here are the 2 benchmark reports you should check out.

    State of SEO by Search Engine Journal

    SEJ is an authority in the world of SEO and you’ll surely find useful benchmarks in their latest report. It’s quite comprehensive, covering SEO market insights, salaries in the sector, campaign goals, metrics, challenges, and predictions for 2023. Note that the article only contains a few insights, while the full report is gated, so you’ll have to enter your personal information to download it.

    State of SEO by Search Engine Journal

    SEO Benchmarks by Industry by FirstPageSage

    If you’re tracking average session duration, bounce rate, conversion rate and other SEO-related metrics, you will find FirstPageSage’s report useful. It contains fresh data from the past two years divided by industry so you can compare your numbers to your peers and competitors.

    SEO Benchmarks by Industry by FirstPageSage

    PRO TIP: Want to benchmark your SEO performance, including metrics like impressions, average position, clicks, and CTR, against other companies like yours? Join our Google Search Console Benchmark Group for All Companies. And if you are running a local business, check out our Local SEO Benchmark Group for Small Businesses which includes local SEO performance metrics from Google My Business and Google Analytics, such as searches, total reviews, average rating, sessions, pageviews, average session duration and more.

    PRO TIP: You may want to take a look at the examples of Google Analytics benchmarking reports.

    2. Content Marketing Benchmark Reports

    Long-form content or shorter articles? How often should you even publish on your blog? What metrics should your track to calculate your content marketing ROI? We’ve collected the best reports from the past two years to help you benchmark your content performance. Here are our top three.

    The State of Content Marketing by Semrush

    Semrush is well-known for its comprehensive reports on the state of content marketing. This one features insights based on thorough research and data collected from 1.5k marketers. Learn if other companies have a documented content marketing strategy, whether they consider it successful, and what key metrics they use to measure their content performance.

    The State of Content Marketing by Semrush

    The 2023 Content Benchmarks Report by SproutSocial

    With algorithm changes and new platforms emerging every day, it’s challenging to maintain good performance throughout the year. SproutSocial’s report helps you benchmark your publishing and engagement metrics and make sure your social media content is building brand awareness among your audience in 2023. The report is gated and will be sent to you via email.

    The 2023 Content Benchmarks Report by SproutSocial

    The 2022 B2B Content Marketing Report: Benchmarks, Budgets, and Trends by MarketingProfs

    Created in a collaboration with Content Institute, this report provides you with amazing benchmarks from the content marketing sector: from team size and structure to the content formats created and distribution channels used, you’ll learn everything about how marketers approach content. The MarketingProfs’ report data covers the past two years.

    The 2022 B2B Content Marketing Report: Benchmarks, Budgets, and Trends by MarketingProfs

    PRO TIP: Want to benchmark your website and content performance, including metrics like users, bounce rate, pageviews, average time on page, sessions, and more, against other companies like yours? Join our Google Analytics Benchmark Group for All Companies. If you are a Google Analytics 4 user, join our free Google Analytics 4 (GA4) Benchmark Group for All-Sized Companies.

    The total amount of money spent on advertising each year can be measured in billions. But, even if your budget is way lower, you still want to know if you’re on the right track—whether you’re reaching your target audience with your ads and successfully converting them. We’re sharing the top three reports from the past year so you can benchmark your most relevant metrics.

    2022 Google Ads Benchmarks by Wordstream

    Wordstream published (and recently updated) a report with the most important benchmarks across all industries for Google Ads and Microsoft Ads. Other than data regarding metrics such as average cost per click, cost per lead, or average conversion rates, you’ll find valuable takeaways at the end of the report about how search space is evolving and what’s to be expected.

    2022 Google Ads Benchmarks by Wordstream

    Search Advertising Benchmarks by LocaliQ

    Another set of benchmarks you can use to measure how you stack up to your peers or competitors has been published by LocaliQ. In this benchmark report, you’ll also find useful numbers so you know what to expect from your next advertising campaign in terms of costs and conversions, along with some expert tips on how to improve.

    Search Advertising Benchmarks by LocaliQ

    Google Ads Benchmarks by Store Growers

    If you want to know whether your industry is among the ones with the highest CPC for Google ads, what CPA you should expect, or average values for different types of ads, check out this comprehensive report by Store Growers. There are 27 useful benchmarks to help you determine whether your performance should be better in 2023.

    Google Ads Benchmarks by Store Growers

    PRO TIP: Want to benchmark your paid ads performance, including metrics like impressions, clicks, average CPC, CTR, conversion rate, and more, against other companies like yours? Join our Google Ads Benchmark Group for All Companies or Microsoft Advertising Benchmarks Group for All Businesses if you are running Microsoft Ads.

    4. Email Marketing Benchmark Reports

    Do you use emails to generate leads for your business or raise brand awareness? To track and evaluate your success, you need to know whether your open rate and CTR are considered good. These numbers vary largely by industry, so here are the best email marketing benchmark reports for you to compare your results.

    2022 Email Marketing Benchmarks by Campaign Monitor

    Campaign Monitor’s report with the 2022 email marketing benchmarks will reveal some important insights you can apply to improve your email performance. For example, you’ll learn what the worst days to send emails are, what regions have the best open rate, and how open rates vary by industry. The report is enhanced with a list of actionable tips to boost your email marketing efforts.

    2022 Email Marketing Benchmarks by Campaign Monitor

    2022 Email Marketing Benchmarks by GetResponse

    GetResponse conducted huge research that included around 7 billion messages sent by their clients and came up with various useful data and statistics to help you benchmark your email marketing performance. In this report, you’ll learn which months have the highest open rate, the best time for sending emails, optimal newsletter frequency, and more.

    2022 Email Marketing Benchmarks by GetResponse

    2022 Email Marketing Statistics and Benchmarks by Industry by MailChimp

    If you’re looking to compare your average unique opens, clicks, bounce, and unsubscribe rates, this MailChimp’s report will come in handy. The company tracked a variety of their customers’ campaigns that went out to at least 1,000 subscribers, and came up with numerous valuable insights about email marketing.

    2022 Email Marketing Statistics and Benchmarks by Industry by MailChimp

    PRO TIP: Want to benchmark your email marketing performance, including metrics like emails sent, emails delivered, emails opened, emails clicked, and more, against other companies like yours? Join one (or more) of our free email marketing Benchmark Groups, depending on the tool(s) you are using:

    5. Conversion Benchmark Reports

    How many conversions is “good enough”? This is a burning question for marketers, regardless of what channel they’re focused on: email or content marketing, paid ads or social media. To enhance the results of your campaigns, you first must know where you’re standing right now. These reports offer the insights you need.

    The Conversion Benchmark Report by Unbounce

    Unbounce created this report with the help of AI: after analyzing over 33 million conversions and 44,000 landing pages, they’ve come up with reliable benchmarks for average and median values for conversion rates across industries. To get access to the full report, you’ll need to enter your personal information, as it’s gated.

    The Conversion Benchmark Report by Unbounce

    The Q2 2022 Ecommerce Quarterly Benchmarks report by Kibo

    If you’re in the e-commerce industry, this Kibo benchmark report is for you. It summarizes conversion rates data from Q2 of 2022, divided by region, channel, and more, so you can get a pretty granular view of what you should expect your performance to look like. To get your hands on the full report, you’ll need to enter your personal data on the website.

    The Q2 2022 Ecommerce Quarterly Benchmarks report by Kibo

    PRO TIP: Want to benchmark your conversion data from different tools, such as Google Ads, Facebook Ads, Google Analytics and more, against other companies like yours? Say no more because we got you covered! We have multiple benchmark groups containing conversion and goal data. Here is a selection of our most popular ones:

    We have 100+ open groups for different business types and industries, from ecommerce and IT industry to specific niches such as travel and leisure, health and wellness, law, manufacturing, construction companies, and more.

    6. Social Media Benchmark Reports

    New social media platforms emerging every day make it difficult to stay on top of the latest trends. What should you be doing with your Instagram, TikTok, or LinkedIn company pages? We chose three reports with the most useful benchmark data to help you evaluate your performance and tweak your strategy for 2023.

    Social Media Benchmarks by Industry in 2023 by SproutSocial

    SocialSprout’s report answers many questions social media managers ask on a daily basis: What should be my engagement rate? How often should I publish on each platform? Should I post more frequently based on my industry? It’s difficult to answer these questions unless you have benchmark data relevant for your sector, since best practices depend largely on whether you’re running social media for a beauty brand or a fintech startup.

    Social Media Benchmarks by Industry in 2023 by SproutSocial

    The Trends That Defined Social Media in Q3 2022 by Emplifi

    Social interactions per post, fan growth, CTR, response rate, and more—that’s what’s waiting for you in Emplifi’s comprehensive report on the state of social media in Q3 of 2022. Did you know that CTR has seen a downward trend across all social media and industries? Read this report to learn more interesting insights.

    The Trends That Defined Social Media in Q3 2022 by Emplifi

    The State of Influencer Marketing 2022: Benchmark Report

    Influencer marketing on social media is on the rise for many industries, especially beauty and fitness. If you’ve started investing in influencer marketing or are thinking about doing it, this IMH’s report will help you benchmark your expectations. Learn how likely people are to trust influencers, how much brands spend on influencer marketing, and more.

    The State of Influencer Marketing 2022: Benchmark Report

    PRO TIP: Want to benchmark your social media marketing performance, including metrics like impressions engagement, clicks, page views, reach and more, against other companies like yours? Join one (or more) of our free social media Benchmark Groups, depending on the tool(s) you are using:

    7. Paid Social Benchmark Reports

    Many social media platforms have an excellent organic reach, and when you combine it with paid ads, social media turns into a powerful tool for raising brand awareness, building a community, and driving conversions. These three reports will provide you with data to benchmark your performance.

    The 2022 State of Facebook Ads Performance

    Facebook advertising has changed a lot for marketers and advertisers in the past two years (targeting and iOS updates being the most impactful). But despite the changes, according to our research, more than 60% of companies increased ad budgets on Facebook and more than 50% of companies expect their Facebook ad budgets to increase again despite the fact that >40% of SMBs and >50% of agencies say performance from Facebook advertising either stayed the same or performed worse last year.

    To bring Facebook advertising effectiveness into focus, Databox sought to explore the opportunities and the challenges agencies and SMBs are facing in the State of Facebook Ads Performance report – from setting and managing budget and choosing the right ad objective, to selecting the right ad format, setting proper targeting, analyzing and reporting on results, and much more.

    The 2022 State of Facebook Ads Performance

    Social Advertising Benchmarks for 2023 by Brafton

    Whether you’re running social media ads for your own company or for your clients, you should be aware of how you stack up against competitors and industry averages. This data helps you manage your budget and optimize performance, so this report by Brafton will come in handy if you want to know average CTR, CPC, conversion rates, and more per platform and industry.

    Social Advertising Benchmarks for 2023 by Brafton

    Linkedin Ad Benchmarks 2023 by B2B House

    LinkedIn is a particularly useful platform for B2B companies, as it allows you to reach an incredible number of users quickly. If you’re investing in ads on this social media app, B2B House’s benchmark report will inform you of the most relevant stats to know when evaluating your past performance and optimizing your next campaigns.

    Linkedin Ad Benchmarks 2023 by B2B House

    2022 B2B Paid Social Benchmarks by Metadata

    If your goal is to run more effective paid social campaigns this year, Metadata’s report will certainly help you set yourself up for success. Other than the average values for different relevant metrics for paid social, you’ll also learn which CTA buttons were the most successful on different social media platforms and other useful insights. If you’d like to know more about the state of Facebook advertising in 2022, check out our detailed report on Facebook ads performance.

    2022 B2B Paid Social Benchmarks by Metadata

    PRO TIP: Want to benchmark your paid social marketing performance, including metrics like reach frequency, clicks, CTR, CPM, CPC, and more, against other companies like yours? Join one (or more) of our free paid social Benchmark Groups, depending on the tool(s) you are using:

    8. Web Analytics Benchmark Reports

    Driving traffic to your website is just the tip of the iceberg. To ensure a good ROI for your marketing efforts, the traffic your website attracts should also convert. Tracking user behavior is critical to identify potential bottlenecks in your funnel and seize opportunities, which is why marketers track a variety of web metrics to evaluate their performance. These are the benchmarks you should know about for the evaluation to be effective.

    The 2023 Web Traffic & Analytics Report by HubSpot

    HubSpot surveyed over 400 marketing professionals to compile a comprehensive report to help you monitor and optimize web analytics in 2023. You’ll get the latest data on bounce rates, mobile optimization, keyword rankings, and tools for site performance tracking. However, note that the data isn’t divided by industries, but presented as a whole, so use it to get a general understanding of web traffic and analytics in 2022.

    The 2023 Web Traffic & Analytics Report by HubSpot

    2022 Digital Experience Benchmark Report

    The website metrics you track tell you a story about what user experience looks like on your pages. A high bounce rate could signal that you should optimize your content or CTAs, but what exactly is considered a high bounce rate? You’ll need to enter your personal information to get Contentsquare’s report, but based on the key findings presented on the website, it’s surely worth it.

    2022 Digital Experience Benchmark Report

    PRO TIP: Want to benchmark your website performance, including metrics like Pageviews, Avg. Time on Page, Users, Sessions, Pages / Session, Bounce Rate, and more, against other companies like yours? Join Google Analytics Benchmarks for All Companies or if you are a B2B business looking for more granular data, join our B2B Website Engagement Benchmark Group. Both groups source data from Google Analytics. In case you are a Google Analytics 4 user, join our free Google Analytics 4 (GA4) Group for All-Sized Companies.

    9. Video Marketing Benchmark Reports

    Even before TikTok became one of the most popular platforms, video marketing saw an expansion. Several years ago, marketers worldwide claimed their budgets for video marketing would increase, but if you know what the state of video marketing is today, what metrics you should track, and what numbers you should expect, we suggest these benchmark reports.

    Video Marketing Report by HubSpot

    Do your video campaigns generate a high ROI? According to HubSpot, videos offer a higher ROI than textual posts and images, but to determine if your videos pay off, you need to know what metrics to track and what numbers you should expect to see in the dashboard. This report by HubSpot offers various useful insights from 500+ video marketers and can inform your future video marketing strategy.

    Video Marketing Report by HubSpot

    Video Benchmarks for Business by Vidyard

    Based on data collected from over 1.3 million videos, Vidyard’s report on video marketing benchmarks provides amazing facts and stats to help you boost your strategy for this year. From video creation trends to optimal video length and engagement rate, you’ll learn all you need to know to analyze your past performance and finetune future campaigns successfully.

    Video Benchmarks for Business by Vidyard

    PRO TIP: Want to benchmark your Youtube channel’s performance against other company accounts, including metrics such as views, watch time, average view duration, subscribers, and more? Join our Youtube Engagement Benchmark Group for free.

    10. Marketing Automation Benchmark Reports

    Today, we can’t imagine executing a well-planned marketing strategy without relying on automation. Automation tools have helped marketers streamline and speed up their processes and reduce the possibility of error. Compare your use of marketing automation with benchmark data from these reports.

    The Ultimate Marketing Automation Statistics Overview by EmailMonday

    EmailMonday’s detailed report on marketing automation delivers useful insights on a variety of subtopics, so you’ll learn what percentage of companies have already adopted different marketing automation tools and what they consider as the biggest benefit. If you’re in the process of choosing or adopting MarTech in your company, this report can serve as a great set of guidelines, so you know what to expect.

    The Ultimate Marketing Automation Statistics Overview by EmailMonday

    75+ Latest Marketing Automation Statistics – 2023 Benchmarks by Startup Bonsai

    Over the past few years, businesses worldwide have been adopting automation technology faster than ever, including marketing automation tools. Startup Bonsai’s report offers insight into how marketers approach the implementation of marketing automation tools, whether they consider MarTech difficult to understand fully, and more, so you can see how you stack up against your competitors and peers in keeping up with MarTech trends.

    75+ Latest Marketing Automation Statistics – 2023 Benchmarks by Startup Bonsai

    11. Lead Generation Benchmark Reports

    One of the essential tasks of marketing campaigns is to generate leads that sales teams can later on turn into paying customers. However, not all channels can generate the same amount of leads. Not all businesses in all industries can expect the same number of leads per month. How do you know if you’re doing well? We suggest checking out this report.

    B2B Lead Generation Statistics, Facts, Trends, Benchmarks, And Market Size For 2022 by Passive Secrets

    If you’re a B2B company, you’ll certainly find interesting data to compare with in this report by Passive Secrets. This report contains over 50 useful stats and numbers, covering many aspects of lead generation: how much more revenue you can generate if you invest time in building a solid lead generation process, how many qualified leads per month large companies generate, how long it takes for a B2B lead to convert, and more.

    B2B Lead Generation Statistics, Facts, Trends, Benchmarks, And Market Size For 2022 by Passive Secrets

    Benchmark Your Performance with Databox

    In today’s data-driven world, it’s critical to collect as much information as possible before you make decisions around your business strategy, goals, and plan execution. If the missing piece of the puzzle in this decision-making process has been an insight into how your peers and competitors are performing, Databox has a solution.

    We’ve recently launched Benchmarks, allowing you to learn how you measure up to companies similar to yours.

    By joining any of the over 100 Benchmark Groups we offer, you get an opportunity to get immediate insight into where others stand when it comes to the metrics most relevant to you. Whether you’re a SaaS startup, a small B2C business, a marketing agency, or you run an online store, you’ll find a suitable Benchmark group to compare the KPIs for every department.

    As we take your privacy seriously, all the data is 100% anonymized, and you’re free to opt out of a group at any time.

    Start aligning your priorities today and leverage benchmarks to get ahead of downward trends before they affect your business.

    Join our Benchmark Groups today—for free.

    Author's avatar
    Article by
    Stefana Zaric

    Stefana Zarić is a freelance writer & content marketer. Other than writing for SaaS and fintech clients, she educates future writers who want to build a career in marketing. When not working, Stefana loves to read books, play with her kid, travel, and dance.

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