Shopify, Facebook & Google Analytics 4 Online Sales Dashboard Template

Template created by Databox Databox
Stay on top of your marketing & sales performance with the Shopify + FB + GA4: Online Sales dashboard template. This interactive dashboard is the perfect fit for e-commerce businesses or agencies working with e-commerce clients. It displays key marketing and sales metrics from Shopify, Facebook Ads, and Google Analytics 4, such as E-commerce Purchases, Top Products By Sales, Orders, Customers, and more, enabling you to monitor performance, analyze data, and make informed decisions about your E-commerce marketing & sales strategy.

Uses one-click integrations:

  • Google Analytics 4 Google Analytics 4
  • Facebook Ads Facebook Ads
  • Shopify Shopify

If you don’t use Google Analytics 4, Facebook Ads or Shopify, you can pull data from any of our 100+ one-click, native integrations or from spreadsheets, databases and other APIs.

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What you’ll learn from this Shopify, Facebook & Google Analytics 4 Online Sales Dashboard Template:

By connecting your Shopify, Facebook and Google Analytics 4 accounts, you’ll learn:

  • How many orders does your E-commerce store receive on a daily and/or monthly basis? Track the number of products purchased from your online store on a daily basis. Compare these numbers to previous periods to see if you’re growing sales and overall demand.
  • How much money does your online store make? Track the total sales of all products and services through your online store within a given time period, i.e. last 30 days, month to date, last 7 days, and more.
  • Are your Facebook ad campaigns under or over budget? Easily keep every campaign within budget by monitoring the amount you’ve spent over any given time period. Compare the amount you’re spending to previous periods to measure the growth and efficiency of your PPC strategy.
  • How engaged is your audience? Is your website content interesting to visitors? How many engaged sessions are you getting? Learn about your bounce rate, average session duration, and the percentage of new users. This will give you an overall insight into how your website is performing.
  • Is your shopping cart set up properly? Monitor trends in the checkout process that result in abandoned carts, unfulfilled orders, and completed orders. Assess if your shopping cart is built to support the purchasing decisions of your visitors and repeat customers.
  • What are your best-selling products? See which products are most popular among your store’s visitors and previous shoppers in terms of volume and revenue.

What else can you track and visualize with our deep integration with Shopify, Facebook & Google Analytics 4?

When it comes to measuring your online store’s performance, just about everything:

  • Gross and Net sales
  • Average Order Value (AOV)
  • Sales by product
  • Abandoned cart rate
  • Mapping out the customer journey
  • Low inventory products
  • Monitor audience growth over time
  • Website Engagement

There are tons of useful metrics and metric combinations you can track using Shopify, Facebook & Google Analytics 4. And in Databox, you can quickly visualize dozens of Shopify, Facebook & Google Analytics 4 metrics in a variety of ways.

Read more about Databox’s Shopify, Facebook & Google Analytics 4 integrations.

Google Analytics 4 Google Analytics 4 metrics included in this template
  • Views per Session

    Views per Session is a Google Analytics 4 metric that calculates the average number of pages viewed during a single session on your website or app.

Facebook Ads Facebook Ads metrics included in this template
Shopify Shopify metrics included in this template
  • Net Sales

    Net sales is the total sales revenue generated by a business after accounting for returns, discounts, and other deductions. It is a key metric to measure a company's profitability.

  • Orders

    The Orders metric on Shopify represents the total number of purchases completed by customers, providing insights into sales performance, customer behavior and trends.

  • Net Quantity by Top products

    The Net Quantity by Top products metric provides insight into the overall sales performance of a store's top products by tracking the total quantity sold versus the quantity returned or canceled, resulting in a net quantity sold.

  • Gross Sales by Top products

    Equates to product Selling Price x Ordered Quantity during the specified Date Range split up by Top Sold Products.

  • Total Customers

    Total number of Customers gained.

Customize this dashboard with Databox

Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.

The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.

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