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Switching to Google Analytics 4: Common Concerns and How to Overcome Them
Google Analytics

Switching to Google Analytics 4: Common Concerns and How to Overcome Them

Google Analytics 4 is almost here, and it’s changing the way we approach Google’s analytics platform. The interface is different, the metrics have changed, the ...

Author's avatar by Davor Štefanović | Nov 15, 2022
Google Analytics 4 Migration: A Step By Step Guide
Google Analytics

Google Analytics 4 Migration: A Step By Step Guide

That time is finally near. There’s not much left until Universal Analytics stops collecting data. We only have until the 1st of July 2023 to ...

Author's avatar by Davor Štefanović | Oct 28, 2022
6 Best Practices for Effective Ecommerce PPC Management
Ecommerce

6 Best Practices for Effective Ecommerce PPC Management

Ecommerce PPC management is the key to making sure you’re getting sales from the investment you make in running PPC campaigns for your store. Without ...

Author's avatar by Masooma Memon | Sep 30, 2022
Improve YouTube Click-Through Rate (CTR) and Grow Your Channel with These 11 Pro Tips
Marketing

Improve YouTube Click-Through Rate (CTR) and Grow Your Channel with These 11 Pro Tips

Did you know that more than 500 hours of new videos  are uploaded to YouTube every hour? With so much content being uploaded every single day, ...

Author's avatar by Filip Stojanovic | Nov 28, 2024
Customer Churn Analysis: 6 Ways to Effectively Analyze Churn Data
Goals & Forecasts

Customer Churn Analysis: 6 Ways to Effectively Analyze Churn Data

Customer churn analysis or keeping tabs on customers who quit using your product or service is the key to retaining customers. After all, when you ...

Author's avatar by Masooma Memon | Aug 31, 2022
7 Best eCommerce Analytics Tools
Ecommerce

7 Best eCommerce Analytics Tools

From improving your eCommerce conversion rate to heatmapping, eCommerce analytics tools can provide valuable intel into how users interact with your website.    However, with over ...

Author's avatar by Jessica Malnik | Sep 12, 2023
The Ultimate PPC Reporting Dashboard For Marketing Agencies
Facebook Ads

The Ultimate PPC Reporting Dashboard For Marketing Agencies

If you are managing paid ads for clients, you know how overwhelming and time-consuming it can be to track and monitor PPC campaign performance. Most ...

Author's avatar by Monise Branca | Jul 6, 2023
Data Trend Analysis in Google Analytics: 7 Best Practices for Measuring Your Marketing Performance
Google Analytics

Data Trend Analysis in Google Analytics: 7 Best Practices for Measuring Your Marketing Performance

So, you followed the marketing advice to set up a Google Analytics account for your website, and you’ve given it time to collect data. Now, ...

Author's avatar by Melissa King | Apr 23, 2024
Drill Down vs. Drill Through Reports: 13 Ways to Use Each to Analyze Your Marketing Performance
Reporting

Drill Down vs. Drill Through Reports: 13 Ways to Use Each to Analyze Your Marketing Performance

According to Databox’s state of business reporting, most companies believe that more than half of their employees are data proficient. Additionally, over 75% of companies ...

Author's avatar by Stefana Zaric | Sep 5, 2023
How to Set Up and Use Site Search Tracking In Google Analytics: A Step-by-Step Guide with Best Practices
Google Analytics

How to Set Up and Use Site Search Tracking In Google Analytics: A Step-by-Step Guide with Best Practices

Have you ever wondered what your audience is actually searching for on your site? I’m not talking about Google searches (which you could track in ...

Author's avatar by Djordje Cvijovic | Nov 13, 2023
Cash Flow Forecasting for SaaS: 6 Best Practices
Google Analytics

Cash Flow Forecasting for SaaS: 6 Best Practices

What if you had a crystal ball that could tell you how much money your SaaS would bring in 1 month from now, 3 months, ...

Author's avatar by Jessica Malnik | Nov 13, 2023
Useful Regex Codes for Google Analytics Reporting
Google Analytics

Useful Regex Codes for Google Analytics Reporting

Understanding regular expressions (regex) can be really challenging, especially if you are just getting started, but having this skill set is useful, especially for analysts ...

Author's avatar by Luca Tagliaferro | May 5, 2022
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