Google Analytics
18 Plays for Tracking Your Content Marketing Using Google Analytics
Just 8% of marketers consider themselves “successful” or “very successful” at measuring the ROI of their content marketing efforts. That’s a huge problem. It means ...
by Elise Dopson · Mar 21, 2023
15 Things You Will Learn From Analyzing Your Traffic Sources in Google Analytics
What percentage of your website’s traffic comes from Google searches vs social media platforms? How much traffic comes to your website from paid Google, Facebook, ...
by Jessica Malnik · Apr 10, 2025
How to Measure Blog Attribution Using Google Analytics
Measuring sales attribution from specific blog posts can be tricky. It’s why vast majority of marketers don’t consider themselves “successful” at measuring the ROI of ...
by Elise Dopson · Jun 10, 2024
Google Analytics Goals: 75 Marketers On How to Set & Use Goals in ‘GA’
Goals are one of the most powerful features in Google Analytics. You can use goals to track everything from the number of people who watched ...
by Jessica Malnik · Nov 13, 2023
The 14 Most Important Conversion Metrics to Track Using Google Analytics
We already know that Google Analytics can track overview metrics like page views, visitors by traffic source, and the real-time visitors currently browsing your website. ...
by Elise Dopson · Feb 3, 2023
The Metrics Facebook Doesn’t Show You & How to Track Them In Google Analytics
17 marketers weigh in on how they measure Facebook campaign and post activity using Google Analytics.
by Jessica Malnik · May 6, 2022
25 Insightful Google Analytics Custom Dimensions for Analyzing Website Conversions
How many leads did you generate from organic search traffic? What percentage of sales came from social media? How many new email subscribers did you ...
by Jessica Malnik · Jan 7, 2022
26 Tips for Properly Setting Up Google Analytics On Your Website
Do you know many visitors are coming to your website? What percentage of visitors stay on your site for more than 2 minutes? How many ...
by Jessica Malnik · Jan 9, 2022
30 Expert Google Analytics Tips for Beginners
You can’t manage what you don’t measure. When it comes to an understanding of what’s happening on your website, Google Analytics is a free, robust ...
by Jessica Malnik · Aug 17, 2023
The 3 Essentials for Properly Setting Up Google Analytics Conversion Tracking
Using Google Analytics to keep up to date with your website activity can be a valuable data tool when wielded properly. You can use it ...
by Belynda Cianci · Jun 3, 2025
Google Analytics for Ecommerce: 14 Tips for Measuring Your Online Store
Running an ecommerce store isn’t as simple as getting orders and fulfilling them. Sure, you’ll need to make sure the logistics run smoothly, and that ...
by Elise Dopson · Nov 24, 2022
20 Must-Have Google Analytics Integrations That Marketers Rely On
In the digital marketing world, you can’t talk about analytics or reporting without talking about Google Analytics. It’s both the king and queen of web ...
by Kiera Abbamonte · Feb 23, 2023
20+ Google Analytics Reports, Metrics, & Tips for Measuring Your Blog’s Performance
The number of live websites using Google Analytics to track performance is approaching the 30 million mark. That’s a lot of data. And while most ...
by Elise Dopson · Jun 10, 2024
13 Advanced Google Analytics Metrics & Hacks for Measuring Your Marketing Campaigns
Google Analytics is used by over 56% of websites all over the world. If you’re using the same free software to monitor your website, you ...
by Elise Dopson · Jul 30, 2021
Basic Google Analytics Concepts Explained By Visiting A Shopping Mall
Google Analytics created a new vocabulary to help digital marketers analyze their website traffic data. Terms like sessions, pageviews, filters and segments have all been ...
by Tamara Omerovic · Apr 17, 2023
How To Track Your WordPress Post Metrics by Author and Publish Date in Google Analytics
If you use Google Analytics to measure your content marketing, you have probably noticed that it does not offer two valuable dimensions for analyzing your ...
by Tamara Omerovic · Jun 5, 2025
![The Only Google Analytics Acquisition Dashboard You’ll Ever Need [Data Snacks]](https://cdnwebsite.databox.com/wp-content/uploads/2018/02/27131907/GoogleAcquisitionDataSnackBG-640x384.jpg)
The Only Google Analytics Acquisition Dashboard You’ll Ever Need [Data Snacks]
Data Snacks is a video series from Databox that shares bite-sized tips to help you be more data-driven. Acquisition reporting, and more specifically channel attribution, is ...
by Tamara Omerovic · Jun 10, 2024
The Top 10 Databox Datablocks for Google Analytics
Now that Impulse Creative is all aboard the Databox train to way easier data reporting, some Datablocks are rising above others as more helpful for ...
by Remington Begg · Jun 5, 2025
12 Confusing Google Analytics Terms That Marketers Need to Know
Before you can leverage the extensive measurement capabilities within Google Analytics, you need to understand its complicated vocabulary. Experts have estimated that Google Analytics is ...
by Tamara Omerovic · Nov 26, 2021