If you don’t have a technical background, conducting a technical SEO audit of your site probably sounds like a daunting process. After all, “technical” is ...
Today, nearly 54% of the world’s population use social media. And while that is impressive, the truth is that many businesses and marketers struggle to ...
Direct, referral, social, and organic: They’re the four traffic sources Google Analytics shows by default. The only problem? You can’t dive much deeper than that ...
By now, you have probably heard that Google Analytics is not just a simple upgrade to Universal Analytics, but almost an entirely new product. But ...
In October 2020, Google introduced Google Analytics 4, the next product in its analytics platform. Google Analytics 4 (AKA GA4) isn’t just the Google Analytics ...
How often do you turn to Google Analytics for insights into what is and isn’t working in your marketing strategy? Chances are, very often. So, ...
With these Google Analytics segments, you can dig deeper into your most important metrics and organize performance data to get the insights you need. Google ...
Some reports say that over half of all Internet traffic is bots. Contrary to popular belief, bot traffic isn’t always bad. There are some good ...
Should I upgrade my site to Google Analytics 4? That’s the question many marketers are asking themselves right now. There is no quick answer to ...
While Google Analytics is a powerful measurement tool, it has its limitations. Sure, it can tell you a ton about how people engage with your ...
Out of the box, Google Analytics is capable of capturing a lot of valuable information. Sometimes too much. Your website is your public face to ...
You can never know too much about the people who visit your website. From their age, to where they live, and how they navigate through ...
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