Google Analytics

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The 7 Most Important Google Analytics Filters for Marketers
Google Analytics

The 7 Most Important Google Analytics Filters for Marketers

Google Analytics filters can make life easy for you, helping you sift through data with a fine-tooth comb to pinpoint exactly how you’re performing. But ...

Author's avatar by Masooma Memon | Jul 30, 2021
Google Analytics and HubSpot: How to Use Both to Track Your Website Analytics Effectively
Google Analytics

Google Analytics and HubSpot: How to Use Both to Track Your Website Analytics Effectively

You’ve built a beautiful website. It boasts well-written content with SEO in mind, a user-friendly layout, and well placed CTAs.  Now what? Well, now it’s ...

Author's avatar by Mara Calvello | Mar 16, 2023
Google Analytics Reporting: A Complete Guide to Reports, Metrics, Dimensions, and More
Google Analytics

Google Analytics Reporting: A Complete Guide to Reports, Metrics, Dimensions, and More

According to BuiltWith, a website that tracks how software is used on websites across the internet,  29.1 million websites are using Google Analytics at the ...

Author's avatar by Marija Hladni | Apr 23, 2024
How to Use the Assisted Conversions Report in Google Analytics to Develop Your Marketing Strategy
Goals & Forecasts

How to Use the Assisted Conversions Report in Google Analytics to Develop Your Marketing Strategy

One of the most underrated Google Analytics features is the Assisted Conversions Report — especially if you have a product or service with a higher ...

Author's avatar by Jessica Malnik | Jul 30, 2021
What is Direct Traffic in Google Analytics and How to Analyze It?
Google Analytics

What is Direct Traffic in Google Analytics and How to Analyze It?

Ah, direct traffic, one of the greatest myths in Google Analytics. If you think direct traffic is caused exclusively by users typing a website address ...

Author's avatar by Maham S. Chappal | Jun 10, 2024
9 Best Google Analytics Custom Dashboards Examples Every Digital Marketer Should Use
Dashboards & Visualization

9 Best Google Analytics Custom Dashboards Examples Every Digital Marketer Should Use

Google Analytics is one of the most popular analytics services in the digital world.  Did you know that almost 55% of all websites use Google ...

Author's avatar by Maham S. Chappal | May 4, 2022
12 Ways to Analyze Your Referral Sources in Google Analytics
Google Analytics

12 Ways to Analyze Your Referral Sources in Google Analytics

Traffic to your site can come from various sources including social media, other sites linking to you, and your email marketing campaign. But how can ...

Author's avatar by Masooma Memon | Nov 7, 2023
18 Best Ways to Create and Use Custom Reports in Google Analytics
Google Analytics

18 Best Ways to Create and Use Custom Reports in Google Analytics

Data is essential for businesses to thrive and grow. According to a Mckinsey Global Institute, data-driven businesses are 23 times more likely to acquire customers ...

Author's avatar by Maham S. Chappal | Jul 11, 2024
24 Underrated Google Analytics Features You Should Use More Often
Google Analytics

24 Underrated Google Analytics Features You Should Use More Often

Google Analytics is a platform that enables you to track, observe, and analyze your website data. With different Google Analytics features, you get to see ...

Author's avatar by Archita Sharma | Nov 24, 2022
Everything You Can Learn from Your Google Analytics Audience Overview Report
Google Analytics

Everything You Can Learn from Your Google Analytics Audience Overview Report

What percentage of your audience is browsing on a mobile device?  How many people are checking out your site in Canada?  How many people are ...

Author's avatar by Jessica Malnik | Jun 10, 2024
18 Plays for Tracking Your Content Marketing Using Google Analytics
Google Analytics

18 Plays for Tracking Your Content Marketing Using Google Analytics

Just 8% of marketers consider themselves “successful” or “very successful” at measuring the ROI of their content marketing efforts. That’s a huge problem. It means ...

Author's avatar by Elise Dopson | Mar 21, 2023
15 Things You Will Learn From Analyzing Your Traffic Sources in Google Analytics
Google Analytics

15 Things You Will Learn From Analyzing Your Traffic Sources in Google Analytics

What percentage of your website’s traffic comes from Google searches vs social media platforms?  How much traffic comes to your website from paid Google, Facebook, ...

Author's avatar by Jessica Malnik | Jul 11, 2024
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