Articles by author Archita Sharma

Archita Sharma Archita helps B2B SaaS businesses with marketing (with a focus on content). She is happiest while helping founders unleash the power of content marketing and telling stories about her weekend artistic cafe visits!

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Content Marketing

How to Write a Call to Action: Increase Your Conversions with 16 Proven Tips for Crafting CTAs

Don’t know how to write a great call-to-action? Over 50 marketing pros share their tips and tricks on crafting clear and highly-converting CTAs.

Archita Sharma Content Marketing Archita SharmaArchita Sharma   |  Dec 4 2020

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Sales

11 Expert Tips for Driving More Sales Qualified Leads

The more sales qualified leads you generate, the more revenue your business can make. Read these 11 expert tips to generate SQLs and skyrocket your revenue.

Archita Sharma Sales   |  Nov 23 2020

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Analytics

7 Ways to Use Content Groupings in Google Analytics to Better Understand Your Site’s Content

Tracking and analyzing your content marketing efforts can be easy if you use Content Grouping in Google Analytics. Check out these 9 ways to get started.

Archita Sharma Analytics   |  Nov 18 2020

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Marketing

14 Tips for Boosting Your PPC Campaign Performance

Looking to up your PPC game? Hear from our 50+ experts about types of PPC campaigns and how to boost your PPC campaign performance.

Archita Sharma Marketing   |  Nov 10 2020

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Analytics

14 Ways to Lower Your Website’s Exit Rate

Concerned with how high your exit rates are for your web pages? 40+ marketing experts share their best tips on how to lower your exit rate.

Archita Sharma Analytics   |  Oct 23 2020

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Sales

8 Best Tools & Tips for Managing Your Sales Pipeline Effectively

Looking to identify the best sales deals, close them like a pro, and be the sales superstar? Let us walk you through the best tools and tips for managing a sales pipeline effectively.

Archita Sharma Sales   |  Oct 15 2020

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Analytics

24 Underrated Google Analytics Features You Should Use More Often

50+ experts explained the 24 most underrated google analytics features to use with unique use cases. Learn how to use them to make the most out of your data.

Archita Sharma Analytics   |  Oct 7 2020

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Marketing

Shopify Guide: Best Shopify Features, Metrics & Tips for Dashboards & Reporting

Be it managing a Shopify Store for your E-Commerce business or running it for a client, this Shopify Guide will help you understand the best features to utilize, Shopify metrics to report on & expert tips on creating insightful dashboards.

Archita Sharma Marketing   |  Sep 22 2020

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12 of the Best Social Media Tools for Marketers to Promote, Sell, & Manage Their Brand

Looking to up your social media marketing game? Here is a list of the 12 best Social Media Tools to help you promote, sell, & manage your brand.

Archita Sharma   |  Sep 16 2020

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Sales

18 Tips for Increasing Your Customer Lifetime Value (CLTV)

Looking to increase your Customer Lifetime Value? Here are 18 tips provided by experts that’ll make your customer stick around for longer!

Archita Sharma Sales   |  Sep 16 2020

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Marketing

8 Ways to Get Started with Marketing Attribution

Where do leads and sales come from? In this post, dozens of marketers share their advice for getting marketing attribution right.

Archita Sharma Marketing   |  Sep 10 2020

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Marketing

13 Ways to Increase Your Company’s Share of Voice

Looking to increase your website’s visibility in search engines? Here’s are 13 proven ways for increasing your share of voice.

Archita Sharma Marketing   |  Sep 1 2020

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Marketing

The 16 Best White-Label Marketing Software Agencies Recommend

Here’s a list of 16 white-label marketing software that marketing agencies recommend most, including marketing automation, reporting, and more.

Archita Sharma Marketing   |  Aug 13 2020

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Marketing

10 Tips for Executing a Cost-Effective Google Ads Bidding Strategy

Looking to utilize your budget for maximum ROI & executing a cost-effective Google Ads Bidding Strategy? Skim through this guide and you’ll know what to implement.

Archita Sharma Marketing   |  Aug 4 2020