Articles by Archita Sharma
Archita helps B2B SaaS businesses with marketing (with a focus on content). She is happiest while helping founders unleash the power of content marketing and telling stories about her weekend artistic cafe visits!
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Best White-Label Reporting Software for Agencies in 2026
TL;DR What Is White-Label Reporting Software? White-label reporting software lets an agency deliver client reports and dashboards under its own brand, with the software vendor ...
by Archita Sharma · Sep 17
7 Ways to Use Content Groupings in Google Analytics to Better Understand Your Site’s Content
In order to create content that will really help you scale your business, it’s important to understand which content grabs your visitors’ attention, which one ...
by Archita Sharma · Aug 23, 2023
How to Write a Call to Action: Increase Your Conversions with 16 Proven Tips for Crafting CTAs
Want to get more readers to sign up for your product? Or subscribe to your newsletter? Or simply watch your conversion rates explode? To do ...
by Archita Sharma · Jul 30, 2021
11 Expert Tips for Driving More Sales Qualified Leads
Imagine this situation, hundreds of leads are pouring into your marketing funnel every day, but the ones that actually make it to your sales teams ...
by Archita Sharma · Sep 23, 2022
14 Tips for Boosting Your PPC Campaign Performance
Imagine entering a market where you absolutely have no idea where your audience would be and your marketing needs a kickstart. That’s where PPC (Pay-Per-Click) ...
by Archita Sharma · May 30, 2024
14 Ways to Lower Your Website’s Exit Rate
There are many KPIs and metrics you can track and measure to increase engagement with your audience. However, some metrics are often overlooked, and one ...
by Archita Sharma · Mar 17, 2022
8 Best Tools & Tips for Managing Your Sales Pipeline Effectively
Best sales teams achieve their revenue goals, plan their work efficiently, and still get more time to optimize their existing processes. Do you know how? ...
by Archita Sharma · May 13, 2022
24 Underrated Google Analytics Features You Should Use More Often
Google Analytics is a platform that enables you to track, observe, and analyze your website data. With different Google Analytics features, you get to see ...
by Archita Sharma · Nov 24, 2022
Shopify Guide: Best Shopify Features, Metrics & Tips for Dashboards & Reporting
If you are selling products online, Shopify is definitely one of the e-commerce solutions to consider because it’s easy to set up, it’s secure and ...
by Archita Sharma · Dec 16, 2022
12 of the Best Social Media Tools for Marketers to Promote, Sell, & Manage Their Brand
No doubt, social media is one of the best marketing channels to tap into to increase your brand presence and ultimately make people talk about ...
by Archita Sharma · Apr 26, 2023
18 Tips for Increasing Your Customer Lifetime Value (CLTV)
Let’s get straight to the point. There are two ways to grow your business – first, by acquiring new customers, and second, by retaining existing ...
by Archita Sharma · Nov 15, 2021
13 Ways to Increase Your Company’s Share of Voice
Ever wonder how visible your website is in comparison to your competitors? Understanding which metrics to track in order to fully understand your search engine ...
by Archita Sharma · Apr 9, 2025
10 Tips for Executing a Cost-Effective Google Ads Bidding Strategy
Imagine having the right amount of budget to run your campaigns, yet all of it goes away in vain because you haven’t set up an ...
by Archita Sharma · Nov 8, 2023