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Articles by Archita Sharma

About the author

Archita helps B2B SaaS businesses with marketing (with a focus on content). She is happiest while helping founders unleash the power of content marketing and telling stories about her weekend artistic cafe visits!

Latest posts

18 Tips for Increasing Your Customer Lifetime Value (CLTV)
Sales

18 Tips for Increasing Your Customer Lifetime Value (CLTV)

Let’s get straight to the point. There are two ways to grow your business – first, by acquiring new customers, and second, by retaining existing ...

Archita Sharma's avatar by Archita Sharma | Nov 15, 2021
13 Ways to Increase Your Company’s Share of Voice
Marketing

13 Ways to Increase Your Company’s Share of Voice

Ever wonder how visible your website is in comparison to your competitors? Understanding which metrics to track in order to fully understand your search engine ...

Archita Sharma's avatar by Archita Sharma | Apr 9, 2025
The 16 Best White-Label Marketing Software Agencies Recommend
Marketing

The 16 Best White-Label Marketing Software Agencies Recommend

Running an agency is no cakewalk without the support of tools to empower you with additional technological skills. These could help you either in proposal ...

Archita Sharma's avatar by Archita Sharma | Apr 14, 2023
10 Tips for Executing a Cost-Effective Google Ads Bidding Strategy
Marketing

10 Tips for Executing a Cost-Effective Google Ads Bidding Strategy

Imagine having the right amount of budget to run your campaigns, yet all of it goes away in vain because you haven’t set up an ...

Archita Sharma's avatar by Archita Sharma | Nov 8, 2023
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