Google Analytics

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How to Measure Blog Attribution Using Google Analytics
Google Analytics

How to Measure Blog Attribution Using Google Analytics

Measuring sales attribution from specific blog posts can be tricky. It’s why vast majority of marketers don’t consider themselves “successful” at measuring the ROI of ...

Author's avatar by Elise Dopson | Jun 10, 2024
Google Analytics Goals: 75 Marketers On How to Set & Use Goals in ‘GA’
Google Analytics

Google Analytics Goals: 75 Marketers On How to Set & Use Goals in ‘GA’

Goals are one of the most powerful features in Google Analytics. You can use goals to track everything from the number of people who watched ...

Author's avatar by Jessica Malnik | Nov 13, 2023
The 14 Most Important Conversion Metrics to Track Using Google Analytics
Goals & Forecasts

The 14 Most Important Conversion Metrics to Track Using Google Analytics

We already know that Google Analytics can track overview metrics like page views, visitors by traffic source, and the real-time visitors currently browsing your website. ...

Author's avatar by Elise Dopson | Feb 3, 2023
The SEO Competitive Analysis Tools & Tips 100+ Marketers Rely On Most
Marketing

The SEO Competitive Analysis Tools & Tips 100+ Marketers Rely On Most

On a search engine results page, 67% of all clicks go to the first five organic results. The bad news? Somebody needs to take those ...

Author's avatar by Elise Dopson | Aug 19, 2021
The Metrics Facebook Doesn’t Show You & How to Track Them In Google Analytics
Google Analytics

The Metrics Facebook Doesn’t Show You & How to Track Them In Google Analytics

17 marketers weigh in on how they measure Facebook campaign and post activity using Google Analytics.

Author's avatar by Jessica Malnik | May 6, 2022
25 Insightful Google Analytics Custom Dimensions for Analyzing Website Conversions
Google Analytics

25 Insightful Google Analytics Custom Dimensions for Analyzing Website Conversions

How many leads did you generate from organic search traffic?  What percentage of sales came from social media?  How many new email subscribers did you ...

Author's avatar by Jessica Malnik | Jan 7, 2022
26 Tips for Properly Setting Up Google Analytics On Your Website
Google Analytics

26 Tips for Properly Setting Up Google Analytics On Your Website

Do you know many visitors are coming to your website? What percentage of visitors stay on your site for more than 2 minutes? How many ...

Author's avatar by Jessica Malnik | Jan 9, 2022
30 Expert Google Analytics Tips for Beginners
Marketing

30 Expert Google Analytics Tips for Beginners

You can’t manage what you don’t measure. When it comes to an understanding of what’s happening on your website, Google Analytics is a free, robust ...

Author's avatar by Jessica Malnik | Aug 17, 2023
The 3 Essentials for Properly Setting Up Google Analytics Conversion Tracking
Marketing

The 3 Essentials for Properly Setting Up Google Analytics Conversion Tracking

Using Google Analytics to keep up to date with your website activity can be a valuable data tool when wielded properly. You can use it ...

Author's avatar by Belynda Cianci | Dec 15, 2022
Google Analytics for Ecommerce: 14 Tips for Measuring Your Online Store
Ecommerce

Google Analytics for Ecommerce: 14 Tips for Measuring Your Online Store

Running an ecommerce store isn’t as simple as getting orders and fulfilling them. Sure, you’ll need to make sure the logistics run smoothly, and that ...

Author's avatar by Elise Dopson | Nov 24, 2022
20 Must-Have Google Analytics Integrations That Marketers Rely On
Marketing

20 Must-Have Google Analytics Integrations That Marketers Rely On

In the digital marketing world, you can’t talk about analytics or reporting without talking about Google Analytics. It’s both the king and queen of web ...

Author's avatar by Kiera Abbamonte | Feb 23, 2023
20+ Google Analytics Reports, Metrics, & Tips for Measuring Your Blog’s Performance
Google Analytics

20+ Google Analytics Reports, Metrics, & Tips for Measuring Your Blog’s Performance

The number of live websites using Google Analytics to track performance is approaching the 30 million mark. That’s a lot of data. And while most ...

Author's avatar by Elise Dopson | Jun 10, 2024
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