Google Analytics

Latest Posts

How to Set Up and Use Funnel Reports in Google Analytics: A Step-by-Step Guide
Reporting

How to Set Up and Use Funnel Reports in Google Analytics: A Step-by-Step Guide

Every good salesman knows that in order to sell your product, you first have to know your customers. While drawing traffic to your website through ...

Author's avatar by Filip Stojanovic | Dec 9, 2022
How to Use and Interpret Google Analytics Time of Day Reports: Tips and Best Practices
Google Analytics

How to Use and Interpret Google Analytics Time of Day Reports: Tips and Best Practices

The main ingredient of a successful business recipe is data. And what better way to obtain important data than by using Google Analytics. In the ...

Author's avatar by Filip Stojanovic | May 29, 2024
7 Ways Marketers Can Use Multi-Channel Funnel Reports in Google Analytics
Google Analytics

7 Ways Marketers Can Use Multi-Channel Funnel Reports in Google Analytics

Do you know the exact purchase path a customer takes to buy your product? Chances are, it looks a little different for each customer. Seeing ...

Author's avatar by Jessica Malnik | Jun 15, 2024
How to Set Up eCommerce Tracking in Google Analytics: 7 Tips from Experts
Ecommerce

How to Set Up eCommerce Tracking in Google Analytics: 7 Tips from Experts

We asked 39 experts for their best advice for setting up eCommerce tracking in Google Analytics. Here are the best tips from companies five years or older.

Author's avatar by Lily Ugbaja | Dec 16, 2022
Acquisition Reports In Google Analytics: Everything You Need to Know
Google Analytics

Acquisition Reports In Google Analytics: Everything You Need to Know

Are you worried that you’ve been wasting your resources on the wrong marketing channels? You’ve been investing your time, people, and money in building a ...

Author's avatar by Stefana Zaric | May 17, 2024
4 Things You Can Learn About Your Brand’s Strength by Analyzing Direct Traffic in Google Analytics
Google Analytics

4 Things You Can Learn About Your Brand’s Strength by Analyzing Direct Traffic in Google Analytics

If you have ever tried to measure word-of-mouth traffic, you know how frustrating it can be.  You have a sneaky sense that your recent podcast ...

Author's avatar by Jessica Malnik | May 12, 2023
8 Insights You Can Gain from Analyzing Your Exit Pages
Google Analytics

8 Insights You Can Gain from Analyzing Your Exit Pages

If you didn’t already know, there are a ton of insights you can learn from your Google Analytics’ exit pages. From identifying what interests your ...

Author's avatar by Masooma Memon | Dec 20, 2023
Google Analytics User-ID Reports: Everything You Need to Know
Google Analytics

Google Analytics User-ID Reports: Everything You Need to Know

How many times have you started watching a TV show on your smartphone, only to realize it’d work much better on a bigger screen, so ...

Author's avatar by Stefana Zaric | Feb 1, 2022
Causes of Sudden Spike in Direct Traffic in Google Analytics
Google Analytics

Causes of Sudden Spike in Direct Traffic in Google Analytics

Direct traffic is a catch-all in Google Analytics. It is not just people typing in your URL directly and heading to your website.  It can ...

Author's avatar by Jessica Malnik | May 29, 2024
17 Things You Can Learn From Analyzing Your Most Popular Pages in Google Analytics 4
Google Analytics

17 Things You Can Learn From Analyzing Your Most Popular Pages in Google Analytics 4

Wondering how to leverage Google Analytics 4′ most popular pages? Admittedly, creating content is only part of the job. Measuring its performance is another essential ...

Author's avatar by Masooma Memon | Nov 14, 2023
Content Marketing Reporting: Best Practices and Tools for Building Great Reports (Free Ready to Use Templates Included)
Reporting

Content Marketing Reporting: Best Practices and Tools for Building Great Reports (Free Ready to Use Templates Included)

After meticulous research about what your customers want, you published your content. It may have consisted of blog posts, case studies, e-books, case studies, or ...

Author's avatar by Davor Štefanović | Jun 12, 2024
How to Share Custom Reports, Dashboards, and Template Links in Google Analytics with Others
Reporting

How to Share Custom Reports, Dashboards, and Template Links in Google Analytics with Others

Ever since Google Analytics was first launched, the feature of sharing reports with other users has been there. I’d even say that this feature is ...

Author's avatar by Djordje Cvijovic | Sep 12, 2024
Subscribe to our newsletter, Move the Needle

Join 77,800+ leaders who are learning how to make data a competitive advantage.