Google Analytics
How to Improve the Goal Conversion Rate on Your Website? 8 Expert-Backed Tips
Goal completion is one of the top 10 most-tracked Google Analytics metrics. Rightfully so, there are already tons of articles, videos, and guides on improving ...
by Saffa Faisal · Dec 20, 2023
New vs. Returning Visitors: What’s the Difference and How to Interpret the Data?
What percentage of your site traffic should be new visitors? How much time do returning visitors spend on your website? Which pages do they return ...
by Filip Stojanovic · Feb 24
Switching to Google Analytics 4 with Databox
Ever since Google announced the shutting down of Universal Analytics, there has been a lot of pressure for businesses to switch to Google Analytics 4 ...
by Marija Hladni · Feb 8, 2023
16 Best Google Analytics Reports (Expert-Recommended)
Curious about which Google Analytics reports can truly elevate your marketing game? Our article dives into the best Google Analytics reports recommended by nearly 50 ...
by Davor Štefanović · Feb 26
Google Analytics 4 Custom Dimensions 101 Guide
Campaign measurement, goal tracking, flow visualization, audience reports… these are just some of the robust features that make Google Analytics one of the best web ...
by Filip Stojanovic · Nov 3, 2022
Switching to Google Analytics 4: Common Concerns and How to Overcome Them
Google Analytics 4 is almost here, and it’s changing the way we approach Google’s analytics platform. The interface is different, the metrics have changed, the ...
by Davor Štefanović · Nov 15, 2022
Google Analytics 4 Migration: A Step By Step Guide
That time is finally near. There’s not much left until Universal Analytics stops collecting data. We only have until the 1st of July 2023 to ...
by Davor Štefanović · Oct 28, 2022
6 Best Practices for Effective Ecommerce PPC Management
Ecommerce PPC management is the key to making sure you’re getting sales from the investment you make in running PPC campaigns for your store. Without ...
by Masooma Memon · Sep 30, 2022
Improve YouTube Click-Through Rate (CTR) and Grow Your Channel with These 11 Pro Tips
Did you know that more than 500 hours of new videos are uploaded to YouTube every hour? With so much content being uploaded every single day, ...
by Alexander B. Pavlinek · Sep 24
Customer Churn Analysis: 6 Ways to Effectively Analyze Churn Data
Customer churn analysis or keeping tabs on customers who quit using your product or service is the key to retaining customers. After all, when you ...
by Masooma Memon · Jun 26, 2025
7 Best eCommerce Analytics Tools
From improving your eCommerce conversion rate to heatmapping, eCommerce analytics tools can provide valuable intel into how users interact with your website. However, with over ...
by Jessica Malnik · Sep 12, 2023
The Ultimate PPC Reporting Dashboard For Marketing Agencies
If you are managing paid ads for clients, you know how overwhelming and time-consuming it can be to track and monitor PPC campaign performance. Most ...
by Monise Branca · Jul 6, 2023
Data Trend Analysis in Google Analytics: 7 Best Practices for Measuring Your Marketing Performance
So, you followed the marketing advice to set up a Google Analytics account for your website, and you’ve given it time to collect data. Now, ...
by Melissa King · Apr 23, 2024
Drill Down vs. Drill Through Reports: 13 Ways to Use Each to Analyze Your Marketing Performance
According to Databox’s state of business reporting, most companies believe that more than half of their employees are data proficient. Additionally, over 75% of companies ...
by Stefana Zaric · Sep 5, 2023
How to Set Up and Use Site Search Tracking In Google Analytics: A Step-by-Step Guide with Best Practices
Have you ever wondered what your audience is actually searching for on your site? I’m not talking about Google searches (which you could track in ...
by Djordje Cvijovic · Nov 13, 2023
Cash Flow Forecasting for SaaS: 6 Best Practices
What if you had a crystal ball that could tell you how much money your SaaS would bring in 1 month from now, 3 months, ...
by Jessica Malnik · Nov 13, 2023
Useful Regex Codes for Google Analytics Reporting
Understanding regular expressions (regex) can be really challenging, especially if you are just getting started, but having this skill set is useful, especially for analysts ...
by Luca Tagliaferro · May 5, 2022
How to Set Up and Use Funnel Reports in Google Analytics: A Step-by-Step Guide
Every good salesman knows that in order to sell your product, you first have to know your customers. While drawing traffic to your website through ...
by Filip Stojanovic · Dec 9, 2022
How to Use and Interpret Google Analytics Time of Day Reports: Tips and Best Practices
The main ingredient of a successful business recipe is data. And what better way to obtain important data than by using Google Analytics. In the ...
by Filip Stojanovic · May 29, 2024
7 Ways Marketers Can Use Multi-Channel Funnel Reports in Google Analytics
Do you know the exact purchase path a customer takes to buy your product? Chances are, it looks a little different for each customer. Seeing ...
by Jessica Malnik · Jun 15, 2024
How to Set Up eCommerce Tracking in Google Analytics: 7 Tips from Experts
We asked 39 experts for their best advice for setting up eCommerce tracking in Google Analytics. Here are the best tips from companies five years or older.
by Lily Ugbaja · Dec 16, 2022