on March 4, 2022 (last modified on November 17, 2022) • 9 minute read
Don’t you just love data?
Especially when it brings results to your business? Well… keep reading this piece because it’s all about results!
When it comes to Google Analytics, we have access to so many metrics at our fingertips that can help us determine whether our website is performing well or not. Not all pages on your website are performing equally. Some pages are visited more frequently than others, and it’s important for you to understand the purpose of each page and how effective it is in converting traffic.
If you’re trying to increase your website traffic, you’d probably love more page views. The only way to figure out how these page views affect your website is by analyzing data from page view reports.
Here’s everything you need to know about Google Analytics Page View Reports to improve your website performance and marketing performance reporting as a whole.
Pageviews is a Google Analytics metric that counts the total number of times a page is viewed. Pageviews is not a real-time reporting metric, which means that it can take up to 24 hours for Google Analytics to count the pageview.
Remember: Page Views is NOT about marketing or traffic acquisition. It’s about measuring internal user behavior on your website. It’s a critical report for upper management and stakeholders who care about user engagement and retention.
According to Databox’s own Benchmark data, the median value for the number of pageviews for B2B companies is 6.6K a month.
This benchmark was calculated from anonymized data from close to 500 companies. Are you a B2B company and want to benchmark your marketing performance, including Sessions, Users, Avg. Session Duration, and more, against other companies like yours? Join the Benchmark Group for free.
For B2C companies, the median value is 20.94K per month. This benchmark was calculated from anonymized data from over 800 companies. Are you a B2C company and want to benchmark your marketing performance against hundreds of other companies like yours? Join the Benchmark Group for free.
*Important note: Databox Benchmark Groups show median values. The median is calculated by taking the “middle” value, the value for which half of the observations are larger and half are smaller. The average is calculated by adding up all of the individual values and dividing this total by the number of observations. While both are measures of central tendency, when there is a possibility of extreme values, the median is generally the better measure to use.
Viewing benchmark data can be enlightening, but seeing where your company’s efforts rank against those benchmarks can be game-changing.
Browse Databox’s open Benchmark Groups and join ones relevant to your business to get free and instant performance benchmarks.
The easiest way to determine this is to think of a pageview as any time the browser loads a web page. The most common example of this is when you type in a web address into your browser and click enter. Sometimes you may click on a link that takes you to another website, sometimes you may click on a link that takes you to a different part of the same website. However, in both cases, it is still considered a single pageview.
There are also other examples of how pageviews can be obtained. For example:
The difference between unique page views and page views is important because it highlights how Google Analytics calculates the total number of visits. The main difference between these two metrics is that the unique page views metric counts each time a single user visits a particular page, while the page views metric counts the total number of times that page was viewed, including repeat visits from the same user.
You can find this metric in ‘Site content report‘ (Behaviour > Site content > All pages):
As you can see, there are fewer Unique page views than Pageviews.
Page view reports are one of the most popular Google Analytics reports, as it is a comprehensive report that gives you insights into your website’s overall performance. This report lists all the web pages that you have on your website and how many times they have been viewed.
Basically, the Page views report gives you information about where people are coming from, what pages they are viewing, what time of the day they visit your website, and more. This primarily helps you to take further actions to improve the user experience on your site.
Related: 20+ Google Analytics Reports, Metrics, & Tips for Measuring Your Blog’s Performance
You can find the Pageviews report in Google Analytics by navigating to Audience > Overview report.
If you want to check ‘Top viewed pages‘ on your site, go to Behavior > Site Content > All Pages
If you want to find out which specific pages on your website have had the highest amount of traffic over a given period of time, then you’ll want to use Top Content as opposed to All Pages or All Referrals. This report is more useful than any other option because it offers a high-level overview of all the top content pages on your site.
If you wanted to see the top ten most viewed pages over a certain period, then you might have to do some additional filtering. This information can help you decide if the content is worth keeping or if it’s time for an update. In addition to this, this report can show you how much money each page earns through ads.
Yes, you can DIY in Google Analytics, but what if you would prefer a simpler, easier route? After all, once you learn how it’s done, you still have to choose the right metrics and design your dashboard to answer the important questions your stakeholders have, for example:
Now you can benefit from the experience of Google Analytics experts, who have put together a great Databox template showing all the most important website traffic KPIs. It’s simple to implement and start using as a standalone dashboard or in marketing reports, and best of all, it’s free!
With this Google Analytics dashboard, you can quickly learn who is visiting your site and details such as:
You can easily set it up in just a few clicks – no coding required.
To set up the dashboard, follow these 3 simple steps:
Step 1: Get the template
Step 2: Connect your Google Analytics account with Databox.
Step 3: Watch your dashboard populate in seconds.
Does your website have a magical button that makes people buy? Of course not – but it’s a great idea to know what your prospects are doing on your website. You can use Page Views Reports in various situations to dig deeper into your visitors’ behavior. Here are some of the most often cases:
If you combine Pageviews with other data, you can get more insights into visitor behavior.
Go to Audience -> Overview report.
Click +Add Segments and select Mobile traffic.
In this case, you’ll see how many pageviews you received from mobile compared to the total number of page views.
Related: A Beginner’s Guide to Mobile Website Optimization
In this case, you can find out how many users created more than 3-page views.
Also, you can create a custom segment and see the percentage of users who created 3+ pageviews before leaving.
Related: 19 Google Analytics Custom Dimensions for Drilling Down Into Your Website’s Performance
The behavior segment (which can be enabled from the main menu) is particularly useful when understanding page performance. It shows which URLs get the most pageviews and keep user attention for the longest.
The page view report in Google Analytics allows you to see how well your URLs have performed across your website. Also, it shows what content is popular with users based on how many pageviews each URL gets. This report makes it easy to see which pages are driving traffic, conversions, and engagement so that you can make more informed decisions in the future.
Related: 25 Examples of Google Analytics Segments That Enable Deeper Analysis
Go to the Audience Overview page.
Click on the Bounce Rate, located alongside other metrics. You’ll see the bounce rate of the entire site.
If you want to see the bounce rate of specific pages, go to Behavior » All Pages.
You’ll see the Bounce Rate column broken to every page individually.
Additionally, you can choose the bounce rate for a specific time period.
Just change the date range:
PRO TIP: Don’t have time to navigate through Google Analytics to identify what your bounce rate for each blog post is? Watch our Data Snack video below to learn how to properly track Bounce Rate by Blog Post in Databox and see which posts are most relevant and engaging to your audience.
Google Analytics is an indispensable tool for creating and maintaining reports that give you the all-important traffic insight, yet sometimes it can feel a little overwhelming, especially when you’re working on bigger campaigns. You can do more with Google Analytics data, but you have to be willing to go beyond the standard reports, graphs, and charts it provides.
By integrating Google Analytics and Databox you can get much more information on your table. Sign up today for free to bring your content marketing analysis to the next level.
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