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We know that for some of you just thinking about transferring to Google Analytics 4 creates a headache. And while the process itself might not be as painful, getting used to new GA4 metrics and the lack of historical data can be scary.
But, alas, there is no way around it if you have decided to stay with Google Analytics and not switch to some other available options like Matomo.
In order to help you get started we have written A Step By Step Guide to GA4 Migration, but what we also want to do is migrate a website together, that way when you start you will know what each step is like and there will be no surprises.
So let’s start.
If the message on top of your screen looks familiar, it is time to hit the Let’s go button and start the transfer.
Don’t worry, we are right there with you!
Google offers the following list of steps –
This looks a bit overwhelming, we know, but luckily, we can follow the setup process step by step to ensure that we get everything right.
So, Step One – Consider the account structure – in this case, we are skipping it since we are using this on a single website.
Ok, we have clicked let’s go and are moved to Step Two – Creating a GA4 property.
In this case, we want to create a new GA4 property, so we will click on the Get Started Button –
The first thing you see is the following popup window –
That explains in detail what the setup assistant will do –
So here we will go forward and just click on the Create and Continue button.
Yay us! We have now successfully created our GA4 property. That was a bit stressful, but so far so good.
Now we get to a more tricky part—it is time to set up all the necessary features to ensure a high-quality data analysis. This is required if the GA4 Setup Assistant couldn’t reuse your tags. And that is exactly what happened in our case.
So now we will go in one by one and do the setup. This part is unique for each user and depends on your personal needs and requirements. For now, as we are just demonstrating the process itself, we will just accept everything and revisit it later.
This might seem easy as we are talking about just one website with minimal properties.
Our next step is to jump into Databox and connect GA4 to start pulling data.
The procedure is rather simple, just navigate to the Data Manager within the Databox app, click +New Connection, and choose the Google Analytics 4 Integration.
After you have connected the Integration, all that is left is to pull data, create custom metrics, and build reports.
Keep in mind that some of the metrics differ in Google Analytics 4 in comparison to Universal Analytics. The Universal Analytics version focuses on sessions and pageviews because it’s based on tracking the cookie data around these two. In Google Analytics 4, the model tracks and processes events instead of sessions and pageviews.
This is why you’ll see these three new metrics once you shift to GA4:
These metrics cannot be found in UA and they’ve replaced the old standards like average session duration, pages/sessions, and bounce rate.
Maybe the biggest change for users, especially in the marketing branch, is the loss of a bounce rate metric.
You can discover more about the changes in Metrics and Dimensions in our Google Analytics 4 Metrics Tutorial.
If you have already switched to GA4, but are still having trouble juggling around different reports to categorize the important metrics and analyze them, you can check out our pre-built GA4 dashboard templates.
These templates can help you get a better overview of your crucial GA4 metrics and combine them all in one screen, making the analysis process much easier and simplifying data presentation.
Furthermore, if you need help in making sense of your performance data, we have a free GA4 setup service that you can try out.
You can contact our team, explain what information you need in the dashboard, and our team will deliver it within 24 hours.
All of this is a few clicks away once you sign up for a free trial.
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