Google Analytics Automated Reports: Everything You Need to Know

Author's avatar Reporting Oct 25, 2021 11 minutes read

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    Peter Caputa

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    As marketers, we’re always looking for new ways to streamline our workflow and save time. And that’s where automation comes in. If you are a Google Analytics user, automated reports are a great way to help you make the most out of your data.

    Wondering how? Discover the benefits of automated Google Analytics reports and find out how they work by learning more about the following:


    What are Google Analytics Automated Reports?

    Automated Google Analytics reports provide a summary of your Google Analytics data, organized by different metrics. Using automated reports allows marketers a quick and easy way to stay in touch with their Google Analytics account through daily email summaries!

    In addition to saving valuable time, automated reports allow us to be more strategic when it comes to troubleshooting issues in our accounts because we have all of the important information gathered in one place. Plus, there’s no need for an extra login or extensive digging – just open up your email inbox!

    Google Analytics automated reports are available in Google Analytics premium. If you’re already a Google Analytics premier partner, this is something that your clients can take advantage of. The free version of Google Analytics does not have the capabilities to automate reporting however there are many templates and resources available for marketers looking to create their own reports.

    How Do I Get Google Analytics Reports?

    As mentioned before, Google Analytics provides automated reports to Google Analytics premium users. There are a number of templates available depending on what you’re looking to review in your account, including

    • Audience Overview Summary
    • Goal Details Report
    • Traffic Sources Overview Report
    • Ecommerce Transactions Report

    If you don’t have access to Google Analytics premium account or want more control over the data that’s included in your report, there are also many third-party solutions such as Databox or Google Analytics studio that you can find helpful. These tools allow marketers to create custom reports based on their Google Analytics data quickly and easily! Plus it can save time if you find yourself building similar ones repeatedly. You can simply reuse them rather than starting from scratch every single time.

    Want even more automation? There are Google Analytics automated reports available for teams. Google Analytics manager accounts allow you to assign access and permissions for multiple users on your team, meaning that more than one person can be responsible for checking up on their Google Analytics data.

    Related: How to Set Up & Use Google Analytics Across Multiple Websites

    Benefits of Using Google Analytics Automated Reports

    Google Analytics automated reports offer many benefits including saving time, staying organized, having a better understanding of the data in your account, being able to troubleshoot potential issues with ease, and much more.

    What’s most important to marketers though is that they give insight into what’s happening across all areas of the website which allows them to develop efficient marketing strategies quickly.

    Let’s take a look at these benefits in detail.

    Tracking Online Traffic

    Google analytics automated reports are great for tracking online traffic. Google Analytics Automated Reports collect data about Traffic Sources, visitors Age and Gender from third-party Cookies, Android Advertising ID, and more — all information that is helpful for identifying and better understanding visitors’ interests, and ultimately creating more targeted marketing campaigns.

    Customizing Data Reports

    Google Analytics automated reports have an extensive library of pre-built reports to help you get started, such as Real-Time Changes, Conversion, Audience, Behavior, and Acquisition reports. Using Google Analytics automated reports allows you to customize the data so that it best meets your needs. This means no more wasting time looking for specific metrics or digging around in data when all of this information is readily available.

    Improving Online Advertising

    Google Analytics automated reports help you to understand your website data and google analytics metrics better which means that you can increase the effectiveness of online advertising. Whether it’s making changes to an existing campaign or creating new ones, by having a clear picture of how people are interacting with your ads, marketing teams will be able to make more informed decisions about their strategy moving forward!

    Identifying Your Target Audience

    Using Google Analytics automated reports, marketers can easily identify their target audience and generate ideas for improving user engagement. An accurate target audience can help you adjust your reports to better communicate with the people you want to reach. Here is a set of 9 expert best practices on how to identify your target audience.

    Understanding User Behavior

    Marketers can use Google Analytics automated reports to find out how people are interacting with their website and where they’re dropping off. By pinpointing the issue, you’ll be able to make changes that will improve user experience which should lead to an increase in conversions.

    Related: Get the Most Out of Google Analytics’ Behavior Flow Report with These 6 Tips

    How Do I Set Up Automated Reporting in Google Analytics?

    When setting up Google Analytics automated reports, you can select the data that you want to include in your report. You also have the option of using Google’s pre-made reporting templates or building a custom one based on specific metrics and dimensions.

    To set up Google Analytics automated reports, you need to do the following:

    1. Log into Google Analytics Click “Admin” at the top of the page Select an account (if there are multiple) from which you’d like to pull automated reports.
    2. Click “Customization > Automated Reporting”.
    3. Create a new template by selecting metrics, dimensions & date ranges or click edit next to any existing ones If necessary, map additional properties under advanced settings.
    4. Save Your Report Set frequency for how frequently billing is processed.
    5. When finished updating each field with the google analytics automated reports you’d like to track, click “Create Report” and select who can access it.
    6. You’ll be taken back to the main google analytics page where your new report will appear in a list of templates under custom reporting.

    You’re all done! Now that Google Analytics automated reports are set up, marketers can check out their data from anywhere with an internet connection without having to navigate the interface – saving them time and energy for other important tasks!

    What are the Standard Reports in Google Analytics?

    Here are the 5 most important standard reports in Google Analytics:

    Real-Time Reports

    Real-time reports allow you to see what’s happening on your website right now, which can be useful for identifying any sudden changes or issues that might need attention quickly.

    Audience Reports

    Audience reports cover data on who’s visiting your website and what they’re interested in. You can track data such as:

    • Demographics (age, gender & language)
    • Location
    • Mobile devices used to access the website
    • The technology used to browse the site (browser type and system attributes)

    This information allows you to gain a better understanding of your target audience so that you can create more relevant content or ad campaigns.

    Traffic Sources Reports

    Traffic sources reports show you where your traffic is coming from. Also, this is the largest category of reports – with 25 different reports available. All these reports help you to understand how your traffic is generated, from tracking the keywords that people use to find your website, to how long they stayed on a certain etc. You can also see which search engines or social networks are most effective at generating visitors.

    Note: Some of these reports require you to connect your Google Analytics account to your Webmasters Tools account.

    Content Reports

    If you wondered what’s popular on your site, where people spend most of their time, and what they click on, then you should take a closer look at your content report. You can also use content reports to find out how well your calls-to-action perform, which pages convert the best or bring in the most visitors, where people exit on average (so you know what content is less engaging), and much more.

    All in all, these reports will help you to understand what content your audience is interested in and how they interact with it.

    Conversion Reports

    Conversions are maybe the most important metric you need to track. If you’re looking to see how many people complete your desired actions (e.g. purchase, subscribe, etc.) on the website; these reports will give you all the answers! You can also take advantage of these reports to track trends and build conversion funnels which allow you to test different paths that visitors take through the site, ultimately helping you improve your conversion rate optimization strategy.

    Google Analytics Automated Report Types and Examples

    With so many metrics and KPIs available, Google Analytics can be quite a complicated tool to navigate and even more complex for creating easy-to-understand reports. There is a better way to showcase your Google Analytics data other than using PowerPoint presentations, Google Sheets, or Excel. And that’s with Google Analytics automated reporting software like Databox.

    Here’s how your GA reports could look like:

    Google Analytics Report Template

    Marketers use this Google Analytics report template to track their most important website engagement metrics, such as:

    • Bounce Rate
    • Conversions
    • Unique Visitors
    • Total Traffics
    • Geo metrics (country, city, area)
    • Long vs Short Sessions (how long people stay on the website)
    • % New Visits (the percentage of visitors that are new to your site)
    Google Analytics Report Template

    Use this report if you want to have a general overview of how your website is performing and converting at-a-glance at any moment.

    SEO Report Template

    “Organic juices” are as much important as all other metrics, and google analytics automated reports for SEO will give you an overview of how well your website is performing in organic search results. Learn more about your on-page SEO by analyzing this SEO report continuously.

    SEO Report Template

    This Google analytics automated report is great for obtaining data on how well your content ranks in the search engines. You can track:

    • Organic Sessions
    • Top Organic Landing Pages
    • Organic Conversion Rate
    • Sessions vs. Bounce Rate
    • Top Organic Keywords
    • Average Session Duration

    This report will give you insight into what’s working best when it comes to SEO (organic results), whether it be certain keywords or specific pages of content.

    Web Analytics Report Template

    In case you are running campaigns on social media and Google AdWords, this is one of the best automated report templates for GA. It covers all of the key metrics you’ll need to track the progress of your campaign. Such as:

    • Organic Sessions vs Paid Traffic
    • Landing pages
    • Overall goals
    • Conversions
    • Campaign performance
    • Social media performance
    • AdWords performance
    Web Analytics Report Template

    You can use this Google Analytics automated report to compare the success of your social media and ad campaigns. You will be able to see which campaign performs better, what pages they are going through, how many goals they complete etc.

    This will allow you to determine what works well with regard to paid advertising and which type of audiences engage with your website more frequently – via organic or social referrals.

    Automate Google Analytics Reporting with Databox

    Are stakeholders requiring data reporting and analytics? Now that you know how useful Google Analytics automated reports are, wouldn’t it be great if there was an easy way to generate all of these on a daily, weekly, or monthly basis?

    With Databox dashboards, you can track data from all the different tools you’re using in one place, pull in your most important website analytics metrics from anywhere, visualize any metric with one click, track current and historical performance, access your dashboards everywhere, and finally, make changes to your reports in minutes, not hours.


    Sounds too good to be true? Then sign up for a free trial now and see for yourself why we are one of the leading reporting tools on the market.

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    Article by
    Djordje Cvijovic

    Grew up as a Copywriter. Evolved into the Content creator. Somewhere in between, I fell in love with numbers that can portray the world as well as words or pictures. A naive thinker who believes that the creative economy is the most powerful force in the world!

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