Product and Design

New Databox Integration: Analyze Your Website and App Analytics with Google Analytics 4

With Databox’s new integration with Google Analytics 4, you can track your entire user journey from the first visit to the final conversion alongside all of your other essential business KPIs.

Monja Dobnik on September 20, 2021 • 6 minute read

Today we’re excited to roll out a new integration with Google Analytics 4, which offers you a new perspective on measuring engagement on your website and app while showcasing your customers’ journey.

What is Google Analytics 4? You can read everything you need to know about this newest version here.

While upgrading from Universal Analytics to Google Analytics 4 isn’t done with just a simple click of a button, tracking Google Analytics 4 data in Databox is actually very easy.

Track all Google Analytics 4 Events in Databox

When adding Google Analytics 4 to our list of native integrations, we ensured that it allows you to track all types of events.

Automatically Collected Events

Automatically collected events, as the name suggests, are collected automatically with basic data collection, such as user engagement. It’s one of the most important metrics as highly engaged users are more likely to purchase, return, and even share the news about your product.

By tracking user engagement metrics in Databox alongside metrics that help you understand contributing factors for higher engagement, such as clicks, new vs. returning visitors, bounce rate, and others, you can also improve your product’s profitability.  

To understand how engaged your audience is, you can drag-and-drop the User Engagement metric onto a Databox dashboard and showcase your website or app’s total time in the foreground of Users’ devices during a specified Date Range.

Metric Library GA 4

Enhanced Measurement Events

Enhanced measurement events are collected automatically if you have enhanced measurement enabled. An example of such an event is Views. It measures the total number of App Screens and Web Pages your Users viewed during a specified Date Range.

You, of course, want visitors to view as much of your content as possible, and with Views, you can determine the quality and value of the content on your site. It also sheds light on your audience’s interest and how well your website and app pages are optimized for search.


Recommended Events

Recommended events have Google pre-defined names and parameters that you implement yourself. They unlock existing and future reporting capabilities that aren’t available for custom events.

An example of such is Average Purchase Revenue.

By tracking it regularly, you can track whether the average value of purchases increases, decreases, or stays the same over time. It’s an indicator of your business’s productivity and profitability and can help you identify areas that need improving. By tracking it along with other important KPIs, you’re able to identify the reason behind the potential drop and gather inspiration for further actions that have already proven successful.

Purchase Overview metric

Custom Events

Custom events are the ones that you name and implement yourself. And, with the use of our Query Builder, you’re able to pull in all sorts of custom events into Databox.

As always, if you get stuck trying to do this yourself, just start a chat with our support team by clicking the chat widget on the bottom right.

How to Use Google Analytics 4 in Databox

Our new integration with Google Analytics 4 allows you to take a holistic approach to your website and app analytics.

With this new integration, you can dig deeper into your traffic sources, monitor user behavior, and get complete insights into your online sales. In addition, you will be able to see how visitors interact with your most important pages, keep an eye on your product performance, conversion rate, revenue, and more.

You can even build a full life cycle report by combining your most important Google Analytics 4 KPIs with data from other data sources you’re using. Stay on top of it all in one place.

You can also use the Goals feature to track and visualize your progress toward specific response targets to ensure you’re staying on track. You can even automate Alerts so that you’re notified whenever important milestones are reached.

At launch, there are 156 default Google Analytics 4 Metrics available. This means that there are 156 pre-built visualizations all set and ready for you to simply drag and drop onto a dashboard and visualize your performance.

There are also 26 custom and 9 calculated metrics created too. These are all custom metrics that Google Analytics 4 users commonly create that we’ve already set up for you using Query Builder and Data Calculations.

No code or design necessary.

In addition to having the ability to quickly drag-and-drop your most important Google Analytics 4 metrics, you can just as easily customize your dashboards to include data from other integrations that your business relies on, too.

I’ll show you how to do all of that below:

First, let me show you how to get started with a pre-built Google Analytics 4 template quickly.

Getting Started with a Google Analytics 4 Template

We wanted to make the process of tracking Google Analytics data in Databox as easy as possible. That’s why we created 5 templates that are aligned with what most marketers are familiar with – customer lifecycle. We have an Acquisition Overview, Audience Overview, Monetisation Overview, and Engagement Overview template. The last one is for all the Demographics Details of your users and visitors. The steps for using any of them are the same.

First, download the chosen template.

Next (if you haven’t already), you’ll be prompted to connect your Google Analytics 4 account.

Then, voila! Watch as your dashboard automatically populates with all of your Google Analytics 4 KPIs.

How to Create Custom Dashboards with Google Analytics 4

In the dashboard designer, search for Google Analytics 4 integrations on the left side menu.

Dashboard Designer

From there, you’ll be prompted to connect your Google Analytics 4 account (if you haven’t already).

Then, you’ll see a menu consisting of 156 Google Analytics 4 metrics as well as 26 custom metrics and 9 calculated metrics available to drag and drop directly into your dashboard.

Google Analytics 4 Account

Drag and drop the desired metrics anywhere you’d like in your dashboard. You can resize these Datablocks or even rearrange them once you’ve added more.

Drag-and-drop metrics

Then, your Google Analytics 4 data will automatically populate.

Populate The Dashboard

Now, if you’d like to add KPIs from other tools into this dashboard to create a comprehensive view of marketing and sales, simply click back to the left side menu to search for the desired integrations you’d like to pull from. Once you find the right data source and metric, just drag and drop it onto the dashboard.

Now, you can continue customizing the dashboard using as many different data sources as needed.

Getting started with Google Analytics 4 + Databox

Existing users can view all of the available Google Analytics 4 metrics here or download one (or all) of the templates. Learn more about how to use Google Analytics 4 with Databox here

New to Databox? You can create a free-forever account here, connect your Google Analytics 4 account, and start tracking your website and app performance alongside KPIs from other data sources you’re using.

It will help you and your team stay on top of the important metrics that drive your business.

About the author
Monja Dobnik is a Product Marketer here at Databox. She has a curious mind and a head full of ideas still waiting to come to life - either in text or video form.

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