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Articles by Masooma Memon

About the author

Masooma is a freelance writer for SaaS and a lover to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel.

Latest posts

Save Your Business From Churn: 9 Churn Risk Factors to Identify
Customer Success

Save Your Business From Churn: 9 Churn Risk Factors to Identify

Accurate churn risk prediction can make the difference between a successful business and a struggling one. The thing is: your marketing strategies can effectively attract ...

Author's avatar by Masooma Memon | Mar 26, 2022
Best Reporting Practices to Different Management Levels
Reporting

Best Reporting Practices to Different Management Levels

Wondering how to prepare a management report? First things first, ask yourself: who is this report for? Our recent original research about business reporting showed ...

Author's avatar by Masooma Memon | Mar 8, 2023
Profiling and Personalization in eCommerce: How Many Personas Do You Need
Ecommerce

Profiling and Personalization in eCommerce: How Many Personas Do You Need

Who doesn’t love a personalized shopping experience? On-point product recommendations and emails packed with heart-winning discounts, for example. Not only does such a ecommerce product ...

Author's avatar by Masooma Memon | Mar 21, 2023
13 Marketing Habits of Successful Small Business Owners
Marketing

13 Marketing Habits of Successful Small Business Owners

Want to up your marketing game? How about improving your marketing habits? As cliché as this sounds: marketing habits can either make or break a ...

Author's avatar by Masooma Memon | May 8, 2023
How Can Small Business Owners Leverage Location-Based Marketing? 10 Tips and Examples
Marketing

How Can Small Business Owners Leverage Location-Based Marketing? 10 Tips and Examples

Ever googled ‘plant nurseries near me’ and got a list of highly specific recommendations? Or jumped on to your WordPress dashboard and noticed they typically ...

Author's avatar by Masooma Memon | Feb 18, 2022
10 Digital Marketing Metrics Your Business Pays Too Much Attention To (And Which Ones Actually Matter)
KPIs & Metrics

10 Digital Marketing Metrics Your Business Pays Too Much Attention To (And Which Ones Actually Matter)

Here’s the thing: there is a bucket load of digital marketing metrics to track but not all of them are uber-useful to monitor. In fact, ...

Author's avatar by Masooma Memon | Apr 6, 2023
Ecommerce Analytics 101: How to Drive More Online Sales With Data
Ecommerce

Ecommerce Analytics 101: How to Drive More Online Sales With Data

Ever wondered why a hot-selling product on your store suddenly lost traction? Or how your customers are actually finding you online? Or how easily can ...

Author's avatar by Masooma Memon | Nov 24, 2022
8 Insights You Can Gain from Analyzing Your Exit Pages
Google Analytics

8 Insights You Can Gain from Analyzing Your Exit Pages

If you didn’t already know, there are a ton of insights you can learn from your Google Analytics’ exit pages. From identifying what interests your ...

Author's avatar by Masooma Memon | Dec 20, 2023
Competitive Benchmarking: What It is and How to Do It
Marketing

Competitive Benchmarking: What It is and How to Do It

Want to understand what your competitors are doing well and where there’s an opportunity for you to overtake them? You need competitive benchmarking. This involves ...

Author's avatar by Masooma Memon | Feb 1, 2022
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