Articles by Masooma Memon
Masooma is a freelance writer for SaaS and a lover to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel.
12 Best Tools Marketers Use for Market Research
Market research tools are a dime a dozen. While this is exciting news, it’s also confusing since the variety of options can leave you wondering ...
by Masooma Memon · Mar 16, 2023
Why Should I Hire a Marketing Agency?
Want to hire a marketing agency? If you’re nodding yes, I’m sure you have a million questions buzzing around in your head at the speed ...
by Masooma Memon · Apr 22, 2024
6 Proven Ways to Optimize for SERP Features
If you’ve ever Googled something and got your answer right at the top in a featured answer box or read more on the topic – ...
by Masooma Memon · Dec 6, 2021
Facebook Ads vs. Instagram Ads: Which Platform is the Best Fit for Your Business in 2021?
If you have a limited social media marketing budget, you can’t afford to be present on every major social media channel, so the question remains ...
by Masooma Memon · Mar 29, 2023
Top 25 B2B Blogs Every Marketer Should Follow for Content Inspiration
If you’re a reading enthusiast, there’s no such thing as too many B2B blogs. In fact, the more you read, the bigger your appetite grows. ...
by Masooma Memon · Dec 6, 2021
The 7 Most Important Google Analytics Filters for Marketers
Google Analytics filters can make life easy for you, helping you sift through data with a fine-tooth comb to pinpoint exactly how you’re performing. But ...
by Masooma Memon · Jul 30, 2021
What is Keyword Cannibalization and How Do You Fix It?
Let’s start with a confession: I’ve heard of keyword cannibalization plenty of times. Each time, I paused and wondered what a weird term. It’s like ...
by Masooma Memon · Feb 3, 2023
Categories vs. Tags – SEO Best Practices for Sorting your Content
Whether it’s the clothes in your cupboard or posts on your WordPress blog, sorting out things is important. When it comes to WordPress posting, categories ...
by Masooma Memon · May 23, 2023
10 Ways to Use Your Blogs and Podcasts Together
Consider this: about 409 million people view 20 billion pages every month. And, 51% of the US population – over half of the population that ...
by Masooma Memon · Aug 27, 2025
How to Calculate & Optimize Average Revenue Per User (ARPU)
So you’ve got a bunch of paying customers that you love, but you’ve been tinkering with the idea of increasing your average revenue per user ...
by Masooma Memon · Jan 14, 2022
How to Grow a Blog: 23 Tips to Skyrocket Your Monthly Visits
After getting your blog off the ground, here comes the next and even bigger challenge, and that’s learning how to grow a blog. Although there is ...
by Masooma Memon · Dec 6, 2021
11 Things a Clear and Concise Content Brief Should Include
With telepathy not being an option, a solid content brief is your best bet at communicating your expectations from a content piece to the writer ...
by Masooma Memon · Jan 10, 2022
Measure Influencer Marketing ROI with These 8 Strategies
So, you’ve paired up with some influencers or you’ve been doing so for a while now. You have invested a lot of money and you ...
by Masooma Memon · May 18, 2022
B2B Social Media Strategy: 21 Ways to Drive More Engagement
75% of B2B buyers use social media to make their purchasing decision. You know what that means, right? You’ve got to use B2B social media ...
by Masooma Memon · Jul 25, 2024
How to Start a Blog from Scratch: 26 Tips for Beginners
Wondering how to start a blog? There’s no short answer to this. The long answer, however, revolves around several aspects. These include shopping for your ...
by Masooma Memon · Oct 11, 2022
30 Ways to Come Up With Great Blog Topic Ideas
So you have your digital pen at the ready, a steaming cup of coffee sits on your desk, and your blog post publishing date is ...
by Masooma Memon · Mar 21, 2023
How to Optimize Twitter Ads: Use These 17 Tips to Get Better Results
Have you been planning to run Twitter ads, but haven’t been able to make up your mind yet? Or, you’ve given them a shot, but ...
by Masooma Memon · Jan 12, 2022
Improve Marketing Agency Operational Efficiency with These 17 Tips & Software
Figuring out how to improve your marketing agency’s operational efficiency? Look no further because we have webinars that teach you all about upping your operations’ ...
by Masooma Memon · Apr 22, 2024
How to Write a Blog Post Outline: Write Better Blogs with These 21 Tactics
If you’ve been streamlining blog production and are stuck at how to write a blog post outline, know that you’re at the right place. Because, ...
by Masooma Memon · Dec 6, 2021
Evaluating the Effectiveness of Your Advertising Campaigns: ROMI, ROI, or ROAS?
Spending on an ad campaign is just part of the equation. Calculating the return is another. The equation often gets confusing since you may get ...
by Masooma Memon · Apr 9, 2025
Link Building Emails: 15+ Experts Share Valuable Outreach Advice
An average person gets about 121 emails daily. Translation: an average person’s inbox is crowded, which means it’s easy for them to lose your ...
by Masooma Memon · Jan 12, 2022