Masooma Memon
Latest posts
KPIs & Metrics
Data Literacy for the Data Phobic: 7 Ways to Boost Data Literacy Across Your Team
Data gives you a competitive edge. It also helps you make better business decisions. Not to mention, it helps you better understand your target audience, ...
KPIs & Metrics
6 Link Building Metrics to Report on the Success of Your Outreach Campaigns
Understanding your link building campaign’s ROI can be more than confusing unless you know which link building metrics to look at. But this is where ...
Marketing
How to Measure Your Share of Voice on Social Media
If you’ve been wondering about your brand image and how your ideal audience thinks of your business, you’re basically thinking about your share of voice. ...
Marketing
Data Blending: 4 Use Case Examples to Improve Your Marketing Reporting Process
On its own, a milk chocolate bar can be pretty useful. Combined with other ingredients though, the chocolate bar can help you create different dishes ...
Reporting
Project Management Report: 6 Best Practices for Writing One
Creating a project management report that’s read cover to cover is easier said than done. For starters, shortlisting project metrics to feature in the report ...
Reporting
4 Most Important Accounting Reports for Your Small Business
No matter how good you’re at numbers and making mental notes, you can’t keep tabs on your cash flow without documenting important financial data. Not ...
Customer Success
Save Your Business From Churn: 9 Churn Risk Factors to Identify
Accurate churn risk prediction can make the difference between a successful business and a struggling one. The thing is: your marketing strategies can effectively attract ...
Reporting
Best Reporting Practices to Different Management Levels
Wondering how to prepare a management report? First things first, ask yourself: who is this report for? Our recent original research about business reporting showed ...
Ecommerce
Profiling and Personalization in eCommerce: How Many Personas Do You Need
Who doesn’t love a personalized shopping experience? On-point product recommendations and emails packed with heart-winning discounts, for example. Not only does such a ecommerce product ...
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