Author's avatar

Masooma Memon

About the author

Masooma is a freelance writer for SaaS and a lover to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel.

Latest posts

Data Literacy for the Data Phobic: 7 Ways to Boost Data Literacy Across Your Team
KPIs & Metrics

Data Literacy for the Data Phobic: 7 Ways to Boost Data Literacy Across Your Team

Data gives you a competitive edge. It also helps you make better business decisions. Not to mention, it helps you better understand your target audience, ...

Author's avatar by Masooma Memon | May 5, 2022
​​6 Link Building Metrics to Report on the Success of Your Outreach Campaigns
KPIs & Metrics

​​6 Link Building Metrics to Report on the Success of Your Outreach Campaigns

Understanding your link building campaign’s ROI can be more than confusing unless you know which link building metrics to look at. But this is where ...

Author's avatar by Masooma Memon | May 12, 2023
How to Measure Your Share of Voice on Social Media
Marketing

How to Measure Your Share of Voice on Social Media

If you’ve been wondering about your brand image and how your ideal audience thinks of your business, you’re basically thinking about your share of voice. ...

Author's avatar by Masooma Memon | Mar 13, 2023
Data Blending: 4 Use Case Examples to Improve Your Marketing Reporting Process
Marketing

Data Blending: 4 Use Case Examples to Improve Your Marketing Reporting Process

On its own, a milk chocolate bar can be pretty useful. Combined with other ingredients though, the chocolate bar can help you create different dishes ...

Author's avatar by Masooma Memon | Apr 23, 2024
Project Management Report: 6 Best Practices for Writing One
Reporting

Project Management Report: 6 Best Practices for Writing One

Creating a project management report that’s read cover to cover is easier said than done. For starters, shortlisting project metrics to feature in the report ...

Author's avatar by Masooma Memon | Mar 27, 2023
4 Most Important Accounting Reports for Your Small Business
Reporting

4 Most Important Accounting Reports for Your Small Business

No matter how good you’re at numbers and making mental notes, you can’t keep tabs on your cash flow without documenting important financial data. Not ...

Author's avatar by Masooma Memon | Feb 13, 2023
Save Your Business From Churn: 9 Churn Risk Factors to Identify
Customer Success

Save Your Business From Churn: 9 Churn Risk Factors to Identify

Accurate churn risk prediction can make the difference between a successful business and a struggling one. The thing is: your marketing strategies can effectively attract ...

Author's avatar by Masooma Memon | Mar 26, 2022
Best Reporting Practices to Different Management Levels
Reporting

Best Reporting Practices to Different Management Levels

Wondering how to prepare a management report? First things first, ask yourself: who is this report for? Our recent original research about business reporting showed ...

Author's avatar by Masooma Memon | Mar 8, 2023
Profiling and Personalization in eCommerce: How Many Personas Do You Need
Ecommerce

Profiling and Personalization in eCommerce: How Many Personas Do You Need

Who doesn’t love a personalized shopping experience? On-point product recommendations and emails packed with heart-winning discounts, for example. Not only does such a ecommerce product ...

Author's avatar by Masooma Memon | Mar 21, 2023
Subscribe to our newsletter, Move the Needle

Join 77,800+ leaders who are learning how to make data a competitive advantage.