Author's avatar

Articles by Masooma Memon

About the author

Masooma is a freelance writer for SaaS and a lover to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel.

Latest posts

Your Online Store Has High Traffic, but No Sales? 16 Potential Causes and Solutions
Marketing

Your Online Store Has High Traffic, but No Sales? 16 Potential Causes and Solutions

Is your online store stuck in a high traffic no sales situation? Chances are you’re driving poor-quality traffic to your store. Or, your site isn’t ...

Author's avatar by Masooma Memon | Jan 30
Exit Rate vs Bounce Rate – How to Analyze Both to Improve Your Content Strategy?
KPIs & Metrics

Exit Rate vs Bounce Rate – How to Analyze Both to Improve Your Content Strategy?

The problem with exit and bounce rates is that most people use them interchangeably. In reality, however, the two are different metrics that can both ...

Author's avatar by Masooma Memon | Apr 10
17 Things You Can Learn From Analyzing Your Most Popular Pages in Google Analytics 4
Google Analytics

17 Things You Can Learn From Analyzing Your Most Popular Pages in Google Analytics 4

Wondering how to leverage Google Analytics 4′ most popular pages? Admittedly, creating content is only part of the job. Measuring its performance is another essential ...

Author's avatar by Masooma Memon | Nov 14, 2023
5 Ways to Calculate Profitability for Your Agency Clients and Projects
Agencies

5 Ways to Calculate Profitability for Your Agency Clients and Projects

Good client profitability determines your agency’s ultimate fate. Essentially, it shows you the monetary worth of working with your long-term clients. This, in turn, bumps ...

Author's avatar by Masooma Memon | Dec 23, 2021
How to Deal with Difficult Clients: Strategies Shared by 10 Agencies
Agencies

How to Deal with Difficult Clients: Strategies Shared by 10 Agencies

Pulling your hair and grinding your teeth as you think about how to deal with difficult clients? Admittedly, challenging clients can drive you bananas – ...

Author's avatar by Masooma Memon | Apr 21, 2022
Direct vs. Indirect Competition: Most Important Things You Can Learn from Monitoring Both
Marketing

Direct vs. Indirect Competition: Most Important Things You Can Learn from Monitoring Both

There are two secret keys to success with competitor analysis. One, never obsesses with (and directly copy) what your competitors are doing. And, two, look ...

Author's avatar by Masooma Memon | Mar 20, 2023
How to Price Your SaaS Product: 9 Tips to Get Started
SaaS

How to Price Your SaaS Product: 9 Tips to Get Started

98% of SaaS companies have reaped positive results from the core changes they made to their pricing. Want to make sure you’re among these companies ...

Author's avatar by Masooma Memon | Dec 20, 2021
Dashboard vs Report: Similarities and Differences
Reporting

Dashboard vs Report: Similarities and Differences

Snooping around trying to understand the difference between dashboard vs report and when to use each? Get this: A marketing dashboard is a collection of ...

Author's avatar by Masooma Memon | Apr 23, 2024
How to Set Measurable Customer Service Goals for Your Team
Reporting

How to Set Measurable Customer Service Goals for Your Team

About 50% of consumers say they’d switch to a new brand if they experience bad customer service. while 80% even say they’d go to a ...

Author's avatar by Masooma Memon | Feb 26, 2024
Subscribe to our newsletter, Move the Needle

Join more than 15,000 leaders who are learning how to make data a competitive advantage.