Articles by Masooma Memon
Masooma is a freelance writer for SaaS and a lover to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel.
18 Ways to Write a Perfect Meta Description to Boost Your CTR
Looking to improve your SEO game by learning how to write keyword-rich and optimized meta snippets? You are in the right place since this guide ...
by Masooma Memon · Apr 6, 2023
Use These 22 Blog CTA Examples to Boost Your Conversion Rate
You’ve written a stellar blog post, included all the visuals, and hit publish. And now: crickets! Hardly a handful of readers have subscribed to your ...
by Masooma Memon · Jul 10, 2025
21 About Us Page Examples to Help You Get Your Brand Message Across
You’ve been hitting your head against the wall (well, almost!) trying to perfect your About Us page and you feel like there’s definitely something that’s ...
by Masooma Memon · Aug 14
30 Best Email Marketing Tools for 2021
Have you been wondering which of the variety of email marketing tools available out there is best for your business? Admittedly, it can get overwhelming ...
by Masooma Memon · Jul 26, 2023
How to Write a Sales Pitch: 15 Proven Tips to Get More Clients Right Away
“The most successful sales pitches our clients make are short, personal, to the point and, more importantly, handwritten. ” shares RoboQuill’s Stuart Dixon. Jotting all ...
by Masooma Memon · Mar 21, 2023
27 Internal Linking Strategies to Get More Search Engine Traffic for Your Content
Should you have an internal linking strategy, or should you insert any link you think will look good on a given page? Good question! To ...
by Masooma Memon · Jan 20, 2023
What is Customer Acquisition Cost and How to Keep it at a Minimum
The bitter truth is: leads don’t come on their own. You have to invest time and money to get those leads rolling and converting into ...
by Masooma Memon · Apr 9, 2025
Create Better Google Ads with the Help of These 11 PPC Ad Copy Examples
You might think it’s just a few words, but ad copywriting can determine the success or failure of your ad campaign. Whether it’s text in ...
by Masooma Memon · Dec 22, 2021
22 Ways to Use Google Search Console Filters to Filter Data
Have you been wondering about how to make the most of Google Search Console Filters? Undoubtedly, you can learn a lot about how your website ...
by Masooma Memon · Apr 6, 2023
12 Ways to Analyze Your Referral Sources in Google Analytics
Traffic to your site can come from various sources including social media, other sites linking to you, and your email marketing campaign. But how can ...
by Masooma Memon · Nov 7, 2023
12 Tried and Tested Tips for Increasing your SaaS Average Deal Size
For a SaaS business model, the average deal size is one of the most important factors when it comes to determining the business’s health. It’s ...
by Masooma Memon · Jan 14, 2022
20 Tips for Optimizing your Homepage for Search Engines
Homepage SEO can be challenging. But it’s not impossible. With the right keywords used naturally and strategically in your copy, fast page loading speed, a ...
by Masooma Memon · Apr 19, 2023
52 Expert Tips for Managing Your Content Editorial Calendar Efficiently
Building a useful content editorial calendar isn’t rocket science. Sure, it’s tough work. It’s got the thinking gears in your brain spinning – figuring out ...
by Masooma Memon · Jan 31, 2023
43 SEO Agencies We Recommend & The SEO Services They Offer
“Who’s the best SEO agency?” Many companies, at one time or another, find themselves scouring their networks for referrals to the best SEO agencies out ...
by Masooma Memon · Jul 12, 2023
The 18 Most Important LinkedIn Metrics You Should Be Tracking
Posting helpful content on LinkedIn is only half of the marketing picture. The other half, you ask? It’s tracking the right LinkedIn metrics that give ...
by Masooma Memon · Jul 10, 2025
34 Marketing Metrics to Include in Every Marketing Report
According to Databox’s state of business reporting, marketing is the most monitored and reported operation. And marketing report is clear and most effective when it ...
by Masooma Memon · May 1, 2024
Dwell Time for SEO: What It Means & 25 Ways to Improve It
So you’ve crossed off all the important points on your SEO checklist and are sure you’ll start ranking soon. Except, your sweet thought bubble pops ...
by Masooma Memon · Feb 2, 2023
How to Improve Your Post Engagement on Facebook Ads
Have you been running Facebook ads but aren’t seeing the engagement you hoped to get from them? It’s possible your ads are reaching lots of ...
by Masooma Memon · Apr 22, 2024