Articles by Masooma Memon
Latest posts
Marketing
Your Online Store Has High Traffic, but No Sales? 16 Potential Causes and Solutions
Is your online store stuck in a high traffic no sales situation? Chances are you’re driving poor-quality traffic to your store. Or, your site isn’t ...
KPIs & Metrics
Exit Rate vs Bounce Rate – How to Analyze Both to Improve Your Content Strategy?
The problem with exit and bounce rates is that most people use them interchangeably. In reality, however, the two are different metrics that can both ...
Google Analytics
17 Things You Can Learn From Analyzing Your Most Popular Pages in Google Analytics 4
Wondering how to leverage Google Analytics 4′ most popular pages? Admittedly, creating content is only part of the job. Measuring its performance is another essential ...
Agencies
5 Ways to Calculate Profitability for Your Agency Clients and Projects
Good client profitability determines your agency’s ultimate fate. Essentially, it shows you the monetary worth of working with your long-term clients. This, in turn, bumps ...
Agencies
How to Deal with Difficult Clients: Strategies Shared by 10 Agencies
Pulling your hair and grinding your teeth as you think about how to deal with difficult clients? Admittedly, challenging clients can drive you bananas – ...
Marketing
Direct vs. Indirect Competition: Most Important Things You Can Learn from Monitoring Both
There are two secret keys to success with competitor analysis. One, never obsesses with (and directly copy) what your competitors are doing. And, two, look ...
SaaS
How to Price Your SaaS Product: 9 Tips to Get Started
98% of SaaS companies have reaped positive results from the core changes they made to their pricing. Want to make sure you’re among these companies ...
Reporting
Dashboard vs Report: Similarities and Differences
Snooping around trying to understand the difference between dashboard vs report and when to use each? Get this: A marketing dashboard is a collection of ...
Reporting
How to Set Measurable Customer Service Goals for Your Team
About 50% of consumers say they’d switch to a new brand if they experience bad customer service. while 80% even say they’d go to a ...
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