Author's avatar

Masooma Memon

About the author

Masooma is a freelance writer for SaaS and a lover to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel.

Latest posts

15 Cross-Channel Marketing Ideas for Small and Medium-Sized Enterprises
Marketing

15 Cross-Channel Marketing Ideas for Small and Medium-Sized Enterprises

Try as you might but it’s nearly impossible to grow your business using one marketing channel only. For one, it’d be putting all your eggs ...

Author's avatar by Masooma Memon | Mar 21, 2023
90 Facebook Ads Specialists You Should Look Out for in 2022
Marketing

90 Facebook Ads Specialists You Should Look Out for in 2022

Learning Facebook ads can be tricky. And things like algorithm changes, inexperience in the field, and guesswork that goes into determining your audience size are ...

Author's avatar by Masooma Memon | May 6, 2022
Sales Metrics Reporting: Track These 16 Sales KPIs and Metrics to Improve the Performance of Your Sales Team
Reporting

Sales Metrics Reporting: Track These 16 Sales KPIs and Metrics to Improve the Performance of Your Sales Team

Tracking the right sales metrics not only keeps you informed about your sales pipeline’s health but also gives you an insider look at your team’s ...

Author's avatar by Masooma Memon | Jan 30, 2023
What Is a Progress Report And How Can Your Business Benefit from It?
Reporting

What Is a Progress Report And How Can Your Business Benefit from It?

Tracking any project’s status is an essential step for making sure it’s done on time and done well. It’s why a progress report is so ...

Author's avatar by Masooma Memon | Jan 30, 2023
11 Experts Share Their SaaS Growth Hacking Secrets
Marketing

11 Experts Share Their SaaS Growth Hacking Secrets

There are a ton of SaaS growth hacks out there. In fact, the variety of tactics that you can implement can confuse you – making ...

Author's avatar by Masooma Memon | Mar 8, 2024
SaaS Reporting: How Performance Reports Helped SaaS Businesses in Improving Key Processes
Reporting

SaaS Reporting: How Performance Reports Helped SaaS Businesses in Improving Key Processes

A performance report is the perfect document to measure your progress as a SaaS business. To be honest though, this one-line sentence can’t capture how ...

Author's avatar by Masooma Memon | Oct 19, 2021
8 Key Steps in a SaaS Sales Process to Win More Deals
Sales

8 Key Steps in a SaaS Sales Process to Win More Deals

So you’ve heard: the SaaS sales process is a hairy beast to deal with. It takes up lots of time with its long sales cycle. ...

Author's avatar by Masooma Memon | Apr 9, 2024
Management Reporting: 8 Best Practices to Create Effective Reports
Reporting

Management Reporting: 8 Best Practices to Create Effective Reports

Big numbers and rough notes make little sense unless they’re properly packaged and presented. Management reporting helps achieve exactly this. Without it, your company’s management ...

Author's avatar by Masooma Memon | Mar 27, 2023
9 Ways Agency Reporting Can Help Create Transparency with Clients and Boost Client Retention
Reporting

9 Ways Agency Reporting Can Help Create Transparency with Clients and Boost Client Retention

Clients want transparency. It’s simple as that. Agencies are well aware of this and many of them talk about the need to be more transparent ...

Author's avatar by Masooma Memon | Jan 23, 2023
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