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Articles by Masooma Memon

About the author

Masooma is a freelance writer for SaaS and a lover to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel.

Latest posts

8 Key Steps in a SaaS Sales Process to Win More Deals
Sales

8 Key Steps in a SaaS Sales Process to Win More Deals

So you’ve heard: the SaaS sales process is a hairy beast to deal with. It takes up lots of time with its long sales cycle. ...

Masooma Memon's avatar by Masooma Memon | Apr 9, 2024
Management Reporting: 8 Best Practices to Create Effective Reports
Reporting

Management Reporting: 8 Best Practices to Create Effective Reports

Big numbers and rough notes make little sense unless they’re properly packaged and presented. Management reporting helps achieve exactly this. Without it, your company’s management ...

Masooma Memon's avatar by Masooma Memon | Jul 11, 2025
9 Ways Agency Reporting Can Help Create Transparency with Clients and Boost Client Retention
Reporting

9 Ways Agency Reporting Can Help Create Transparency with Clients and Boost Client Retention

Clients want transparency. It’s simple as that. Agencies are well aware of this and many of them talk about the need to be more transparent ...

Masooma Memon's avatar by Masooma Memon | Jan 23, 2023
12 Best CRM Reports You Can Build from Your CRM Data (Sourced from 50 Experts)
Reporting

12 Best CRM Reports You Can Build from Your CRM Data (Sourced from 50 Experts)

Creating reports can be a hair-pulling, tedious task. On top of that, most companies produce between 5 and 20 reports per month, as shown in ...

Masooma Memon's avatar by Masooma Memon | Dec 20, 2023
7 Examples of Great Testimonial Pages That Generate Sales
Marketing

7 Examples of Great Testimonial Pages That Generate Sales

Building or revising your testimonial page but not sure how to go about doing so? While there’s a lot of theory out there explaining the ...

Masooma Memon's avatar by Masooma Memon | Jan 7, 2022
5 Vanity Metrics You Should Ignore in Your Next Marketing Campaign
KPIs & Metrics

5 Vanity Metrics You Should Ignore in Your Next Marketing Campaign

Worried if the marketing metrics you’ve been striving to grow have been vanity metrics all along? Admittedly, focusing too much on vanity numbers is a ...

Masooma Memon's avatar by Masooma Memon | Feb 1, 2023
What Is a Google Knowledge Panel and How to Get One?
Marketing

What Is a Google Knowledge Panel and How to Get One?

Admittedly, scoring a Google Knowledge Panel for your business is a bit more challenging than optimizing for other SERP features. The reason? You can’t create ...

Masooma Memon's avatar by Masooma Memon | Dec 13, 2022
What Is a Good Audience Size For Facebook Ads?
Marketing

What Is a Good Audience Size For Facebook Ads?

Wondering what’s the ideal Facebook audience size for your ads? As much as you’d like, you can’t close your eye and pick a number. What’s ...

Masooma Memon's avatar by Masooma Memon | Mar 21, 2023
What’s the Right Content for Each Stage of Your Content Marketing Funnel? 40 Marketers Share Their Advice
Marketing

What’s the Right Content for Each Stage of Your Content Marketing Funnel? 40 Marketers Share Their Advice

So you’ve heard: a staggering 91% of B2B marketers leverage content marketing to reach their customers. 72% of them also say it has increased their ...

Masooma Memon's avatar by Masooma Memon | Dec 20, 2023
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