Masooma Memon
Latest posts
Reporting
12 Best CRM Reports You Can Build from Your CRM Data (Sourced from 50 Experts)
Creating reports can be a hair-pulling, tedious task. On top of that, most companies produce between 5 and 20 reports per month, as shown in ...
Marketing
7 Examples of Great Testimonial Pages That Generate Sales
Building or revising your testimonial page but not sure how to go about doing so? While there’s a lot of theory out there explaining the ...
KPIs & Metrics
5 Vanity Metrics You Should Ignore in Your Next Marketing Campaign
Worried if the marketing metrics you’ve been striving to grow have been vanity metrics all along? Admittedly, focusing too much on vanity numbers is a ...
Marketing
What Is a Google Knowledge Panel and How to Get One?
Admittedly, scoring a Google Knowledge Panel for your business is a bit more challenging than optimizing for other SERP features. The reason? You can’t create ...
Marketing
What Is a Good Audience Size For Facebook Ads?
Wondering what’s the ideal Facebook audience size for your ads? As much as you’d like, you can’t close your eye and pick a number. What’s ...
Marketing
What’s the Right Content for Each Stage of Your Content Marketing Funnel? 40 Marketers Share Their Advice
So you’ve heard: a staggering 91% of B2B marketers leverage content marketing to reach their customers. 72% of them also say it has increased their ...
Marketing
8 Sales Prospecting Email Examples to Help You Come Up with Yours
Looking at sales outreach email copy that works can inspire ideas. You might even steal some example templates and tweak them to suit your business ...
Leadership
7 Types of Meetings Every Manager Needs (and How to Get Them Right)
Meetings are notorious for quickly turning into a time waste. To top that, 67% of employees say that spending a lot of their time in ...
Marketing
LinkedIn Pixel: What It Is and How to Use It for Remarketing Campaigns?
Not every LinkedIn ad campaign you run is going to be a success. And it’d continue being a flop or an average success unless you ...
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