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Articles by Masooma Memon

About the author

Masooma is a freelance writer for SaaS and a lover to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel.

Latest posts

8 Sales Prospecting Email Examples to Help You Come Up with Yours
Marketing

8 Sales Prospecting Email Examples to Help You Come Up with Yours

Looking at sales outreach email copy that works can inspire ideas. You might even steal some example templates and tweak them to suit your business ...

Masooma Memon's avatar by Masooma Memon | Jul 16, 2025
7 Types of Meetings Every Manager Needs (and How to Get Them Right)
Leadership

7 Types of Meetings Every Manager Needs (and How to Get Them Right)

Meetings are notorious for quickly turning into a time waste. To top that, 67% of employees say that spending a lot of their time in ...

Masooma Memon's avatar by Masooma Memon | Apr 19, 2022
LinkedIn Pixel: What It Is and How to Use It for Remarketing Campaigns?
Marketing

LinkedIn Pixel: What It Is and How to Use It for Remarketing Campaigns?

Not every LinkedIn ad campaign you run is going to be a success. And it’d continue being a flop or an average success unless you ...

Masooma Memon's avatar by Masooma Memon | May 22, 2023
9 Effective Email Marketing Tips for Small Businesses
Marketing

9 Effective Email Marketing Tips for Small Businesses

As a small business owner, you are in a unique position to benefit from email marketing. Unlike large corporations that often don’t resonate well with ...

Masooma Memon's avatar by Masooma Memon | Apr 22, 2022
8 Best CRMs for Ecommerce in 2021
Marketing

8 Best CRMs for Ecommerce in 2021

Once your business reaches a certain size, it’s impossible to keep track of customer relationships without a good CRM tool. But finding the best customer ...

Masooma Memon's avatar by Masooma Memon | Jan 31, 2022
9 Most Helpful Custom Reports in HubSpot
Marketing

9 Most Helpful Custom Reports in HubSpot

HubSpot has several default reports that can help you analyze data better and use the knowledge gained to make better business decisions. But oftentimes a ...

Masooma Memon's avatar by Masooma Memon | Jun 2, 2025
Facebook Advertising Costs: 5 Metrics to Track for Keeping Your Costs Low
Marketing

Facebook Advertising Costs: 5 Metrics to Track for Keeping Your Costs Low

So your Facebook ad costs are shooting for the stars and you just can’t rest well until you bring those costs down, isn’t it? We ...

Masooma Memon's avatar by Masooma Memon | Mar 29, 2023
How to Get More Website Traffic from Instagram: 13 Proven Tips
Instagram

How to Get More Website Traffic from Instagram: 13 Proven Tips

Wondering how to get more website traffic from Instagram? Truth be told, the photo-sharing app is one of the most popular social media sites with ...

Masooma Memon's avatar by Masooma Memon | May 11, 2022
9 Ways to Use Data for SEO Forecasting
Marketing

9 Ways to Use Data for SEO Forecasting

You don’t need to be a data nerd to be able to use data forecasting for SEO. Sure, it takes work. But it’s not tough ...

Masooma Memon's avatar by Masooma Memon | May 18, 2022
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