Author's avatar

Masooma Memon

About the author

Masooma is a freelance writer for SaaS and a lover to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel.

Latest posts

12 Best CRM Reports You Can Build from Your CRM Data (Sourced from 50 Experts)
Reporting

12 Best CRM Reports You Can Build from Your CRM Data (Sourced from 50 Experts)

Creating reports can be a hair-pulling, tedious task. On top of that, most companies produce between 5 and 20 reports per month, as shown in ...

Author's avatar by Masooma Memon | Dec 20, 2023
7 Examples of Great Testimonial Pages That Generate Sales
Marketing

7 Examples of Great Testimonial Pages That Generate Sales

Building or revising your testimonial page but not sure how to go about doing so? While there’s a lot of theory out there explaining the ...

Author's avatar by Masooma Memon | Jan 7, 2022
5 Vanity Metrics You Should Ignore in Your Next Marketing Campaign
KPIs & Metrics

5 Vanity Metrics You Should Ignore in Your Next Marketing Campaign

Worried if the marketing metrics you’ve been striving to grow have been vanity metrics all along? Admittedly, focusing too much on vanity numbers is a ...

Author's avatar by Masooma Memon | Feb 1, 2023
What Is a Google Knowledge Panel and How to Get One?
Marketing

What Is a Google Knowledge Panel and How to Get One?

Admittedly, scoring a Google Knowledge Panel for your business is a bit more challenging than optimizing for other SERP features. The reason? You can’t create ...

Author's avatar by Masooma Memon | Dec 13, 2022
What Is a Good Audience Size For Facebook Ads?
Marketing

What Is a Good Audience Size For Facebook Ads?

Wondering what’s the ideal Facebook audience size for your ads? As much as you’d like, you can’t close your eye and pick a number. What’s ...

Author's avatar by Masooma Memon | Mar 21, 2023
What’s the Right Content for Each Stage of Your Content Marketing Funnel? 40 Marketers Share Their Advice
Marketing

What’s the Right Content for Each Stage of Your Content Marketing Funnel? 40 Marketers Share Their Advice

So you’ve heard: a staggering 91% of B2B marketers leverage content marketing to reach their customers. 72% of them also say it has increased their ...

Author's avatar by Masooma Memon | Dec 20, 2023
8 Sales Prospecting Email Examples to Help You Come Up with Yours
Marketing

8 Sales Prospecting Email Examples to Help You Come Up with Yours

Looking at sales outreach email copy that works can inspire ideas. You might even steal some example templates and tweak them to suit your business ...

Author's avatar by Masooma Memon | Mar 29, 2023
7 Types of Meetings Every Manager Needs (and How to Get Them Right)
Leadership

7 Types of Meetings Every Manager Needs (and How to Get Them Right)

Meetings are notorious for quickly turning into a time waste. To top that, 67% of employees say that spending a lot of their time in ...

Author's avatar by Masooma Memon | Apr 19, 2022
LinkedIn Pixel: What It Is and How to Use It for Remarketing Campaigns?
Marketing

LinkedIn Pixel: What It Is and How to Use It for Remarketing Campaigns?

Not every LinkedIn ad campaign you run is going to be a success. And it’d continue being a flop or an average success unless you ...

Author's avatar by Masooma Memon | May 22, 2023
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