Author's avatar

Masooma Memon

About the author

Masooma is a freelance writer for SaaS and a lover to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel.

Latest posts

9 Effective Email Marketing Tips for Small Businesses
Marketing

9 Effective Email Marketing Tips for Small Businesses

As a small business owner, you are in a unique position to benefit from email marketing. Unlike large corporations that often don’t resonate well with ...

Author's avatar by Masooma Memon | Apr 22, 2022
8 Best CRMs for Ecommerce in 2021
Marketing

8 Best CRMs for Ecommerce in 2021

Once your business reaches a certain size, it’s impossible to keep track of customer relationships without a good CRM tool. But finding the best customer ...

Author's avatar by Masooma Memon | Jan 31, 2022
9 Most Helpful Custom Reports in HubSpot
Hubspot

9 Most Helpful Custom Reports in HubSpot

HubSpot has several default reports that can help you analyze data better and use the knowledge gained to make better business decisions. But oftentimes a ...

Author's avatar by Masooma Memon | Dec 20, 2023
Facebook Advertising Costs: 5 Metrics to Track for Keeping Your Costs Low
Marketing

Facebook Advertising Costs: 5 Metrics to Track for Keeping Your Costs Low

So your Facebook ad costs are shooting for the stars and you just can’t rest well until you bring those costs down, isn’t it? We ...

Author's avatar by Masooma Memon | Mar 29, 2023
How to Get More Website Traffic from Instagram: 13 Proven Tips
Instagram

How to Get More Website Traffic from Instagram: 13 Proven Tips

Wondering how to get more website traffic from Instagram? Truth be told, the photo-sharing app is one of the most popular social media sites with ...

Author's avatar by Masooma Memon | May 11, 2022
9 Ways to Use Data for SEO Forecasting
Marketing

9 Ways to Use Data for SEO Forecasting

You don’t need to be a data nerd to be able to use data forecasting for SEO. Sure, it takes work. But it’s not tough ...

Author's avatar by Masooma Memon | May 18, 2022
How to Reduce Your Email Bounce Rate: 9 Proven Tactics
Marketing

How to Reduce Your Email Bounce Rate: 9 Proven Tactics

A high email bounce rate means several of your subscribers aren’t getting your emails. Put another way, your message isn’t reaching as many eyeballs as ...

Author's avatar by Masooma Memon | Jan 12, 2022
10 Marketing KPIs You Should Share with Your Team
Marketing

10 Marketing KPIs You Should Share with Your Team

Sharing the right marketing KPIs keeps you team motivated and productive. The numbers show how well their efforts are driving results and by how much ...

Author's avatar by Masooma Memon | Dec 20, 2023
How to Create SEO-Friendly URLs: 11 Expert Tips
Marketing

How to Create SEO-Friendly URLs: 11 Expert Tips

If you’ve been knocking together a random URL, think again. Because your web address can improve your ranking, consider creating SEO-friendly URLs. The key to ...

Author's avatar by Masooma Memon | May 8, 2023
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