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Articles by Masooma Memon

About the author

Masooma is a freelance writer for SaaS and a lover to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel.

Latest posts

How to Reduce Your Email Bounce Rate: 9 Proven Tactics
Marketing

How to Reduce Your Email Bounce Rate: 9 Proven Tactics

A high email bounce rate means several of your subscribers aren’t getting your emails. Put another way, your message isn’t reaching as many eyeballs as ...

Masooma Memon's avatar by Masooma Memon | Mar 14, 2025
10 Marketing KPIs You Should Share with Your Team
Marketing

10 Marketing KPIs You Should Share with Your Team

Sharing the right marketing KPIs keeps you team motivated and productive. The numbers show how well their efforts are driving results and by how much ...

Masooma Memon's avatar by Masooma Memon | Dec 20, 2023
How to Create SEO-Friendly URLs: 11 Expert Tips
Marketing

How to Create SEO-Friendly URLs: 11 Expert Tips

If you’ve been knocking together a random URL, think again. Because your web address can improve your ranking, consider creating SEO-friendly URLs. The key to ...

Masooma Memon's avatar by Masooma Memon | May 8, 2023
Facebook CTA Buttons: Which Buttons Perform the Best on Facebook Ads?
Marketing

Facebook CTA Buttons: Which Buttons Perform the Best on Facebook Ads?

The perfect CTA button on your Facebook ad can make the difference between driving home significant results and ending up with zero response. Why? Because ...

Masooma Memon's avatar by Masooma Memon | Feb 25
9 Ways to Break Through a Website Traffic Plateau
Marketing

9 Ways to Break Through a Website Traffic Plateau

A website traffic plateau can feel like all your hard work is crumbling. The content you’ve published isn’t paying off anymore. And the backlinks the ...

Masooma Memon's avatar by Masooma Memon | May 19, 2022
Google Analytics 4 vs. Universal Analytics: 4 Main Differences
Google Analytics

Google Analytics 4 vs. Universal Analytics: 4 Main Differences

By now, you have probably heard that Google Analytics is not just a simple upgrade to Universal Analytics, but almost an entirely new product. But ...

Masooma Memon's avatar by Masooma Memon | Nov 3, 2022
Dynamic Search Ads Guide: What Are They and When Should You Use Them?
Marketing

Dynamic Search Ads Guide: What Are They and When Should You Use Them?

Google Ads Top of Funnel Dashboard

Masooma Memon's avatar by Masooma Memon | Dec 22, 2021
8 Email Call to Action Examples that Helped Drive High Click-Through Rates
Marketing

8 Email Call to Action Examples that Helped Drive High Click-Through Rates

Email is among the top three marketing channels for both B2B and B2C businesses. But, it’s only as effective as your email CTAs are. Sure, ...

Masooma Memon's avatar by Masooma Memon | Jan 12, 2022
Facebook Content Calendar: 6 Easy Ways to Create & Manage Yours
Marketing

Facebook Content Calendar: 6 Easy Ways to Create & Manage Yours

Want to level up your Facebook engagement? Want to make sure you’re consistently creating content that your audience loves? There is a simple solution. Use ...

Masooma Memon's avatar by Masooma Memon | Apr 18, 2023
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