Author's avatar

Masooma Memon

About the author

Masooma is a freelance writer for SaaS and a lover to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel.

Latest posts

16 Best SEO Extensions for Google Chrome to Boost Website Rankings
Marketing

16 Best SEO Extensions for Google Chrome to Boost Website Rankings

Truth be told: there are tons of SEO Chrome extensions out there. But if you were to sit and sift through these extensions to get ...

Author's avatar by Masooma Memon | Jul 11, 2024
What is Link Bait & 6 Ways to Do It Right (with Examples)
Marketing

What is Link Bait & 6 Ways to Do It Right (with Examples)

Link bait is what it sounds: a bait that attract links. It works two ways: gets you links (and, with it, better SEO) and offers ...

Author's avatar by Masooma Memon | Apr 5, 2023
Instagram Ads Cost: How to Optimize Instagram Campaigns for Cost Efficiency
Marketing

Instagram Ads Cost: How to Optimize Instagram Campaigns for Cost Efficiency

Is the thought of Instagram ads cost holding you back from reaching out to an audience of 83 million youngsters? That’s right, the visual-first platform ...

Author's avatar by Masooma Memon | May 11, 2022
12 Best Tools Marketers Use for Market Research
Marketing

12 Best Tools Marketers Use for Market Research

Market research tools are a dime a dozen. While this is exciting news, it’s also confusing since the variety of options can leave you wondering ...

Author's avatar by Masooma Memon | Mar 16, 2023
Why Should I Hire a Marketing Agency?
Marketing

Why Should I Hire a Marketing Agency?

Want to hire a marketing agency? If you’re nodding yes, I’m sure you have a million questions buzzing around in your head at the speed ...

Author's avatar by Masooma Memon | Apr 22, 2024
6 Proven Ways to Optimize for SERP Features
Marketing

6 Proven Ways to Optimize for SERP Features

If you’ve ever Googled something and got your answer right at the top in a featured answer box or read more on the topic – ...

Author's avatar by Masooma Memon | Dec 6, 2021
Facebook Ads vs. Instagram Ads: Which Platform is the Best Fit for Your Business in 2021?
Facebook Ads

Facebook Ads vs. Instagram Ads: Which Platform is the Best Fit for Your Business in 2021?

If you have a limited social media marketing budget, you can’t afford to be present on every major social media channel, so the question remains ...

Author's avatar by Masooma Memon | Mar 29, 2023
Top 25 B2B Blogs Every Marketer Should Follow for Content Inspiration
Marketing

Top 25 B2B Blogs Every Marketer Should Follow for Content Inspiration

If you’re a reading enthusiast, there’s no such thing as too many B2B blogs. In fact, the more you read, the bigger your appetite grows. ...

Author's avatar by Masooma Memon | Dec 6, 2021
The 7 Most Important Google Analytics Filters for Marketers
Google Analytics

The 7 Most Important Google Analytics Filters for Marketers

Google Analytics filters can make life easy for you, helping you sift through data with a fine-tooth comb to pinpoint exactly how you’re performing. But ...

Author's avatar by Masooma Memon | Jul 30, 2021
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