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Articles by Masooma Memon

About the author

Masooma is a freelance writer for SaaS and a lover to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel.

Latest posts

Facebook Ads vs. Instagram Ads: Which Platform is the Best Fit for Your Business in 2021?
Facebook Ads

Facebook Ads vs. Instagram Ads: Which Platform is the Best Fit for Your Business in 2021?

If you have a limited social media marketing budget, you can’t afford to be present on every major social media channel, so the question remains ...

Author's avatar by Masooma Memon | Mar 29, 2023
Top 25 B2B Blogs Every Marketer Should Follow for Content Inspiration
Marketing

Top 25 B2B Blogs Every Marketer Should Follow for Content Inspiration

If you’re a reading enthusiast, there’s no such thing as too many B2B blogs. In fact, the more you read, the bigger your appetite grows. ...

Author's avatar by Masooma Memon | Dec 6, 2021
The 7 Most Important Google Analytics Filters for Marketers
Google Analytics

The 7 Most Important Google Analytics Filters for Marketers

Google Analytics filters can make life easy for you, helping you sift through data with a fine-tooth comb to pinpoint exactly how you’re performing. But ...

Author's avatar by Masooma Memon | Jul 30, 2021
What is Keyword Cannibalization and How Do You Fix It?
Marketing

What is Keyword Cannibalization and How Do You Fix It?

Let’s start with a confession: I’ve heard of keyword cannibalization plenty of times. Each time, I paused and wondered what a weird term. It’s like ...

Author's avatar by Masooma Memon | Feb 3, 2023
Categories vs. Tags – SEO Best Practices for Sorting your Content
Marketing

Categories vs. Tags – SEO Best Practices for Sorting your Content

Whether it’s the clothes in your cupboard or posts on your WordPress blog, sorting out things is important. When it comes to WordPress posting, categories ...

Author's avatar by Masooma Memon | May 23, 2023
10 Ways to Use Your Blogs and Podcasts Together
Marketing

10 Ways to Use Your Blogs and Podcasts Together

Consider this: about 409 million people view 20 billion pages every month. And, 51% of the US population – over half of the population that ...

Author's avatar by Masooma Memon | Feb 22, 2024
How to Calculate & Optimize Average Revenue Per User (ARPU)
Marketing

How to Calculate & Optimize Average Revenue Per User (ARPU)

So you’ve got a bunch of paying customers that you love, but you’ve been tinkering with the idea of increasing your average revenue per user ...

Author's avatar by Masooma Memon | Jan 14, 2022
How to Grow a Blog: 23 Tips to Skyrocket Your Monthly Visits
Marketing

How to Grow a Blog: 23 Tips to Skyrocket Your Monthly Visits

After getting your blog off the ground, here comes the next and even bigger challenge, and that’s learning how to grow a blog. Although there is ...

Author's avatar by Masooma Memon | Dec 6, 2021
11 Things a Clear and Concise Content Brief Should Include
Marketing

11 Things a Clear and Concise Content Brief Should Include

With telepathy not being an option, a solid content brief is your best bet at communicating your expectations from a content piece to the writer ...

Author's avatar by Masooma Memon | Jan 10, 2022
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