Author's avatar

Masooma Memon

About the author

Masooma is a freelance writer for SaaS and a lover to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel.

Latest posts

Facebook CTA Buttons: Which Buttons Perform the Best on Facebook Ads?
Facebook Ads

Facebook CTA Buttons: Which Buttons Perform the Best on Facebook Ads?

The perfect CTA button on your Facebook ad can make the difference between driving home significant results and ending up with zero response. Why? Because ...

Author's avatar by Masooma Memon | Apr 23, 2024
9 Ways to Break Through a Website Traffic Plateau
Marketing

9 Ways to Break Through a Website Traffic Plateau

A website traffic plateau can feel like all your hard work is crumbling. The content you’ve published isn’t paying off anymore. And the backlinks the ...

Author's avatar by Masooma Memon | May 19, 2022
Google Analytics 4 vs. Universal Analytics: 4 Main Differences
Google Analytics

Google Analytics 4 vs. Universal Analytics: 4 Main Differences

By now, you have probably heard that Google Analytics is not just a simple upgrade to Universal Analytics, but almost an entirely new product. But ...

Author's avatar by Masooma Memon | Nov 3, 2022
Dynamic Search Ads Guide: What Are They and When Should You Use Them?
Marketing

Dynamic Search Ads Guide: What Are They and When Should You Use Them?

Google Ads Top of Funnel Dashboard

Author's avatar by Masooma Memon | Dec 22, 2021
8 Email Call to Action Examples that Helped Drive High Click-Through Rates
Marketing

8 Email Call to Action Examples that Helped Drive High Click-Through Rates

Email is among the top three marketing channels for both B2B and B2C businesses. But, it’s only as effective as your email CTAs are. Sure, ...

Author's avatar by Masooma Memon | Jan 12, 2022
Facebook Content Calendar: 6 Easy Ways to Create & Manage Yours
Marketing

Facebook Content Calendar: 6 Easy Ways to Create & Manage Yours

Want to level up your Facebook engagement? Want to make sure you’re consistently creating content that your audience loves? There is a simple solution. Use ...

Author's avatar by Masooma Memon | Apr 18, 2023
9 SEO Trends to Watch out for in 2021
Marketing

9 SEO Trends to Watch out for in 2021

Keeping up with SEO trends can be tough. You’d subscribe to a bunch of newsletters, follow dozens of industry influencers and blogs, and even join ...

Author's avatar by Masooma Memon | Apr 6, 2023
10 Expert Tips for Measuring Content Attribution
KPIs & Metrics

10 Expert Tips for Measuring Content Attribution

So you’ve been pumping out content on a regular basis. Kudos to you! ? But does that content really meet your audience’s expectations? Does that ...

Author's avatar by Masooma Memon | May 18, 2022
How to Learn SEO: Free Resources to Start with
Marketing

How to Learn SEO: Free Resources to Start with

Scratching your head when it comes to the best way to learn SEO and whether you can learn SEO online? Two things: you can learn ...

Author's avatar by Masooma Memon | Dec 8, 2021
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