About the author
Masooma is a freelance writer for SaaS and a lover to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel.
Good client profitability determines your agency’s ultimate fate. Essentially, it shows you the monetary worth of working with your long-term clients. This, in turn, bumps ...
Pulling your hair and grinding your teeth as you think about how to deal with difficult clients? Admittedly, challenging clients can drive you bananas – ...
There are two secret keys to success with competitor analysis. One, never obsesses with (and directly copy) what your competitors are doing. And, two, look ...
98% of SaaS companies have reaped positive results from the core changes they made to their pricing. Want to make sure you’re among these companies ...
Snooping around trying to understand the difference between dashboard vs report and when to use each? Get this: A marketing dashboard is a collection of ...
About 50% of consumers say they’d switch to a new brand if they experience bad customer service. while 80% even say they’d go to a ...
Starting a business is always somewhat a walk on water as you try and sell your idea to investors and customers. Despite how well things ...
Wondering how to use customer data to improve your marketing? Admittedly, the insights that customer data delivers help not just improve your marketing but also ...
Are you setting up a CMO dashboard and feeling hesitant about which KPIs and metrics to include? Instead of playing eeny, meeny, miny, moe with ...
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