About the author
Masooma is a freelance writer for SaaS and a lover to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel.
Starting a business is always somewhat a walk on water as you try and sell your idea to investors and customers. Despite how well things ...
Wondering how to use customer data to improve your marketing? Admittedly, the insights that customer data delivers help not just improve your marketing but also ...
Are you setting up a CMO dashboard and feeling hesitant about which KPIs and metrics to include? Instead of playing eeny, meeny, miny, moe with ...
Try as you might but it’s nearly impossible to grow your business using one marketing channel only. For one, it’d be putting all your eggs ...
Learning Facebook ads can be tricky. And things like algorithm changes, inexperience in the field, and guesswork that goes into determining your audience size are ...
Tracking the right sales metrics not only keeps you informed about your sales pipeline’s health but also gives you an insider look at your team’s ...
Tracking any project’s status is an essential step for making sure it’s done on time and done well. It’s why a progress report is so ...
There are a ton of SaaS growth hacks out there. In fact, the variety of tactics that you can implement can confuse you – making ...
A performance report is the perfect document to measure your progress as a SaaS business. To be honest though, this one-line sentence can’t capture how ...
Join more than 15,000 leaders who are learning how to make data a competitive advantage.