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Articles by Masooma Memon

About the author

Masooma is a freelance writer for SaaS and a lover to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel.

Latest posts

What’s a Good Profit Margin for a New Business?
Leadership

What’s a Good Profit Margin for a New Business?

Starting a business is always somewhat a walk on water as you try and sell your idea to investors and customers. Despite how well things ...

Masooma Memon's avatar by Masooma Memon | Dec 1, 2021
7 Ways to Use Customer Data for More Efficient Marketing
Reporting

7 Ways to Use Customer Data for More Efficient Marketing

Wondering how to use customer data to improve your marketing? Admittedly, the insights that customer data delivers help not just improve your marketing but also ...

Masooma Memon's avatar by Masooma Memon | Dec 21, 2021
20 KPIs You Should Include in Your CMO Dashboard (With Examples)
Marketing

20 KPIs You Should Include in Your CMO Dashboard (With Examples)

Are you setting up a CMO dashboard and feeling hesitant about which KPIs and metrics to include? Instead of playing eeny, meeny, miny, moe with ...

Masooma Memon's avatar by Masooma Memon | Jan 30, 2025
15 Cross-Channel Marketing Ideas for Small and Medium-Sized Enterprises
Marketing

15 Cross-Channel Marketing Ideas for Small and Medium-Sized Enterprises

Try as you might but it’s nearly impossible to grow your business using one marketing channel only. For one, it’d be putting all your eggs ...

Masooma Memon's avatar by Masooma Memon | Mar 21, 2023
90 Facebook Ads Specialists You Should Look Out for in 2022
Marketing

90 Facebook Ads Specialists You Should Look Out for in 2022

Learning Facebook ads can be tricky. And things like algorithm changes, inexperience in the field, and guesswork that goes into determining your audience size are ...

Masooma Memon's avatar by Masooma Memon | May 6, 2022
Sales Metrics Reporting: Track These 16 Sales KPIs and Metrics to Improve the Performance of Your Sales Team
Reporting

Sales Metrics Reporting: Track These 16 Sales KPIs and Metrics to Improve the Performance of Your Sales Team

Tracking the right sales metrics not only keeps you informed about your sales pipeline’s health but also gives you an insider look at your team’s ...

Masooma Memon's avatar by Masooma Memon | Jan 30, 2023
What Is a Progress Report And How Can Your Business Benefit from It?
Reporting

What Is a Progress Report And How Can Your Business Benefit from It?

Tracking any project’s status is an essential step for making sure it’s done on time and done well. It’s why a progress report is so ...

Masooma Memon's avatar by Masooma Memon | Jan 30, 2023
11 Experts Share Their SaaS Growth Hacking Secrets
Marketing

11 Experts Share Their SaaS Growth Hacking Secrets

There are a ton of SaaS growth hacks out there. In fact, the variety of tactics that you can implement can confuse you – making ...

Masooma Memon's avatar by Masooma Memon | Mar 8, 2024
SaaS Reporting: How Performance Reports Helped SaaS Businesses in Improving Key Processes
Reporting

SaaS Reporting: How Performance Reports Helped SaaS Businesses in Improving Key Processes

A performance report is the perfect document to measure your progress as a SaaS business. To be honest though, this one-line sentence can’t capture how ...

Masooma Memon's avatar by Masooma Memon | Oct 19, 2021
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