Masooma Memon's avatar

Articles by Masooma Memon

About the author

Masooma is a freelance writer for SaaS and a lover to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel.

Latest posts

How to Create a Great Lead Gen Dashboard? Best Practices, Top Metrics and Examples
KPIs & Metrics

How to Create a Great Lead Gen Dashboard? Best Practices, Top Metrics and Examples

Lead generation is messy, period. It takes a lot of work. And a lot of tracking to understand how many leads a channel and/or campaign ...

Masooma Memon's avatar by Masooma Memon | Apr 9, 2025
6 Most Important Sales Enablement Metrics for Any Business
KPIs & Metrics

6 Most Important Sales Enablement Metrics for Any Business

Businesses using sales enablement see a 49% close rate on forecasted deals. But is your sales enablement program helping you achieve such a win rate? ...

Masooma Memon's avatar by Masooma Memon | Nov 13, 2023
Short Term Goals vs. Long Term Marketing Goals: Biggest Goal-Setting Mistakes
Goals & Forecasts

Short Term Goals vs. Long Term Marketing Goals: Biggest Goal-Setting Mistakes

You’d assume goal setting is a child’s play. But when David from the team asks about the quarter’s short term and long term marketing goals, ...

Masooma Memon's avatar by Masooma Memon | May 11, 2022
Data Literacy for the Data Phobic: 7 Ways to Boost Data Literacy Across Your Team
KPIs & Metrics

Data Literacy for the Data Phobic: 7 Ways to Boost Data Literacy Across Your Team

Data gives you a competitive edge. It also helps you make better business decisions. Not to mention, it helps you better understand your target audience, ...

Masooma Memon's avatar by Masooma Memon | May 5, 2022
​​6 Link Building Metrics to Report on the Success of Your Outreach Campaigns
KPIs & Metrics

​​6 Link Building Metrics to Report on the Success of Your Outreach Campaigns

Understanding your link building campaign’s ROI can be more than confusing unless you know which link building metrics to look at. But this is where ...

Masooma Memon's avatar by Masooma Memon | Apr 10, 2025
How to Measure Your Share of Voice on Social Media
Marketing

How to Measure Your Share of Voice on Social Media

If you’ve been wondering about your brand image and how your ideal audience thinks of your business, you’re basically thinking about your share of voice. ...

Masooma Memon's avatar by Masooma Memon | Apr 9, 2025
Data Blending: 4 Use Case Examples to Improve Your Marketing Reporting Process
Marketing

Data Blending: 4 Use Case Examples to Improve Your Marketing Reporting Process

On its own, a milk chocolate bar can be pretty useful. Combined with other ingredients though, the chocolate bar can help you create different dishes ...

Masooma Memon's avatar by Masooma Memon | Apr 23, 2024
Project Management Report: 6 Best Practices for Writing One
Reporting

Project Management Report: 6 Best Practices for Writing One

Creating a project management report that’s read cover to cover is easier said than done. For starters, shortlisting project metrics to feature in the report ...

Masooma Memon's avatar by Masooma Memon | Mar 27, 2023
4 Most Important Accounting Reports for Your Small Business
Reporting

4 Most Important Accounting Reports for Your Small Business

No matter how good you’re at numbers and making mental notes, you can’t keep tabs on your cash flow without documenting important financial data. Not ...

Masooma Memon's avatar by Masooma Memon | Feb 13, 2023
Subscribe to our newsletter, Move the Needle

Join more than 15,000 leaders who are learning how to make data a competitive advantage.

By submitting the completed form, you agree to our Terms of Service and Privacy Policy.