Articles by Masooma Memon
Masooma is a freelance writer for SaaS and a lover to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel.
9 Effective Email Marketing Tips for Small Businesses
As a small business owner, you are in a unique position to benefit from email marketing. Unlike large corporations that often don’t resonate well with ...
by Masooma Memon · Apr 22, 2022
8 Best CRMs for Ecommerce in 2021
Once your business reaches a certain size, it’s impossible to keep track of customer relationships without a good CRM tool. But finding the best customer ...
by Masooma Memon · Jan 31, 2022
9 Most Helpful Custom Reports in HubSpot
HubSpot has several default reports that can help you analyze data better and use the knowledge gained to make better business decisions. But oftentimes a ...
by Masooma Memon · Jun 2, 2025
Facebook Advertising Costs: 5 Metrics to Track for Keeping Your Costs Low
So your Facebook ad costs are shooting for the stars and you just can’t rest well until you bring those costs down, isn’t it? We ...
by Masooma Memon · Mar 29, 2023
How to Get More Website Traffic from Instagram: 13 Proven Tips
Wondering how to get more website traffic from Instagram? Truth be told, the photo-sharing app is one of the most popular social media sites with ...
by Masooma Memon · May 11, 2022
9 Ways to Use Data for SEO Forecasting
You don’t need to be a data nerd to be able to use data forecasting for SEO. Sure, it takes work. But it’s not tough ...
by Masooma Memon · May 18, 2022
How to Reduce Your Email Bounce Rate: 9 Proven Tactics
A high email bounce rate means several of your subscribers aren’t getting your emails. Put another way, your message isn’t reaching as many eyeballs as ...
by Masooma Memon · Mar 14, 2025
10 Marketing KPIs You Should Share with Your Team
Sharing the right marketing KPIs keeps you team motivated and productive. The numbers show how well their efforts are driving results and by how much ...
by Masooma Memon · Dec 20, 2023
How to Create SEO-Friendly URLs: 11 Expert Tips
If you’ve been knocking together a random URL, think again. Because your web address can improve your ranking, consider creating SEO-friendly URLs. The key to ...
by Masooma Memon · May 8, 2023
Facebook CTA Buttons: Which Buttons Perform the Best on Facebook Ads?
The perfect CTA button on your Facebook ad can make the difference between driving home significant results and ending up with zero response. Why? Because ...
by Masooma Memon · Feb 25
9 Ways to Break Through a Website Traffic Plateau
A website traffic plateau can feel like all your hard work is crumbling. The content you’ve published isn’t paying off anymore. And the backlinks the ...
by Masooma Memon · May 19, 2022
Google Analytics 4 vs. Universal Analytics: 4 Main Differences
By now, you have probably heard that Google Analytics is not just a simple upgrade to Universal Analytics, but almost an entirely new product. But ...
by Masooma Memon · Nov 3, 2022
Dynamic Search Ads Guide: What Are They and When Should You Use Them?
Google Ads Top of Funnel Dashboard
by Masooma Memon · Dec 22, 2021
8 Email Call to Action Examples that Helped Drive High Click-Through Rates
Email is among the top three marketing channels for both B2B and B2C businesses. But, it’s only as effective as your email CTAs are. Sure, ...
by Masooma Memon · Jan 12, 2022
Facebook Content Calendar: 6 Easy Ways to Create & Manage Yours
Want to level up your Facebook engagement? Want to make sure you’re consistently creating content that your audience loves? There is a simple solution. Use ...
by Masooma Memon · Apr 18, 2023
9 SEO Trends to Watch out for in 2021
Keeping up with SEO trends can be tough. You’d subscribe to a bunch of newsletters, follow dozens of industry influencers and blogs, and even join ...
by Masooma Memon · Apr 6, 2023
10 Expert Tips for Measuring Content Attribution
So you’ve been pumping out content on a regular basis. Kudos to you! ? But does that content really meet your audience’s expectations? Does that ...
by Masooma Memon · May 18, 2022
How to Learn SEO: Free Resources to Start with
Scratching your head when it comes to the best way to learn SEO and whether you can learn SEO online? Two things: you can learn ...
by Masooma Memon · Dec 8, 2021
16 Best SEO Extensions for Google Chrome to Boost Website Rankings
Truth be told: there are tons of SEO Chrome extensions out there. But if you were to sit and sift through these extensions to get ...
by Masooma Memon · Jul 11, 2024
What is Link Bait & 6 Ways to Do It Right (with Examples)
Link bait is what it sounds: a bait that attract links. It works two ways: gets you links (and, with it, better SEO) and offers ...
by Masooma Memon · Apr 10, 2025
Instagram Ads Cost: How to Optimize Instagram Campaigns for Cost Efficiency
Is the thought of Instagram ads cost holding you back from reaching out to an audience of 83 million youngsters? That’s right, the visual-first platform ...
by Masooma Memon · May 11, 2022