Author's avatar

Masooma Memon

About the author

Masooma is a freelance writer for SaaS and a lover to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel.

Latest posts

6 Ways Experts Choose Their SaaS Financial Model (And You Can Too)
Leadership

6 Ways Experts Choose Their SaaS Financial Model (And You Can Too)

Choosing a SaaS financial model can be anything but easy. After all, you’ve got to leverage a financial model that satisfies your users as well ...

Author's avatar by Masooma Memon | Jul 2, 2022
Dashboard Design Ideas: 7 Design Challenges Experts Faced and Tips to Overcome Them
Dashboards & Visualization

Dashboard Design Ideas: 7 Design Challenges Experts Faced and Tips to Overcome Them

No dashboard is ever going to be useful to your team if it’s not usable. And no dashboard is going to be usable if it’s ...

Author's avatar by Masooma Memon | Sep 7, 2023
8 Best Small Business KPI Dashboards to Stay on Track with Company Goals
KPIs & Metrics

8 Best Small Business KPI Dashboards to Stay on Track with Company Goals

No campaign, project, or department is ever going to achieve sustainable success without you monitoring its performance and optimizing accordingly. But to monitor progress effectively, ...

Author's avatar by Masooma Memon | Nov 3, 2024
7 Startup KPI Dashboard Examples Praised by Decision Makers
Dashboards & Visualization

7 Startup KPI Dashboard Examples Praised by Decision Makers

A startup KPI dashboard is an excellent way to see all essential metrics grouped on one screen. Not only does this allow you to get ...

Author's avatar by Masooma Memon | Sep 10, 2023
How to Build a Great Affiliate Marketing Dashboard? Best Practices and Top Metrics to Include
KPIs & Metrics

How to Build a Great Affiliate Marketing Dashboard? Best Practices and Top Metrics to Include

Have you been meaning to create an affiliate marketing dashboard? Good call! The dashboard can help you track and optimize performance, narrow down which channels ...

Author's avatar by Masooma Memon | Jun 29, 2022
39 SMBs Share the Benefits of Dashboard Reporting for their Business
Dashboards & Visualization

39 SMBs Share the Benefits of Dashboard Reporting for their Business

On the surface, it seems the most that dashboards can do for you is to organize data on a beautiful screen. You can then use ...

Author's avatar by Masooma Memon | Sep 8, 2023
How to Create a Great Lead Gen Dashboard? Best Practices, Top Metrics and Examples
KPIs & Metrics

How to Create a Great Lead Gen Dashboard? Best Practices, Top Metrics and Examples

Lead generation is messy, period. It takes a lot of work. And a lot of tracking to understand how many leads a channel and/or campaign ...

Author's avatar by Masooma Memon | Sep 8, 2023
6 Most Important Sales Enablement Metrics for Any Business
KPIs & Metrics

6 Most Important Sales Enablement Metrics for Any Business

Businesses using sales enablement see a 49% close rate on forecasted deals. But is your sales enablement program helping you achieve such a win rate? ...

Author's avatar by Masooma Memon | Nov 13, 2023
Short Term Goals vs. Long Term Marketing Goals: Biggest Goal-Setting Mistakes
Goals & Forecasts

Short Term Goals vs. Long Term Marketing Goals: Biggest Goal-Setting Mistakes

You’d assume goal setting is a child’s play. But when David from the team asks about the quarter’s short term and long term marketing goals, ...

Author's avatar by Masooma Memon | May 11, 2022
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