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Articles by Masooma Memon

About the author

Masooma is a freelance writer for SaaS and a lover to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel.

Latest posts

46 Expert Tips for Boosting Organic Social Growth
Market Research

46 Expert Tips for Boosting Organic Social Growth

Organic social media is an effective strategy to grow your social channels provided you’re ready to think outside the box to engage with your audience. ...

Author's avatar by Masooma Memon | Apr 9, 2024
14 High-Converting Product Page Examples (and Why They Work)
Marketing

14 High-Converting Product Page Examples (and Why They Work)

Creating high-converting product pages can be tricky, period. Luckily, if you’re stuck in a rut, you can always look at some product page examples to ...

Author's avatar by Masooma Memon | Apr 9, 2024
Ideal Blog Post Length: How Long Should a Blog Post Be in 2021?
Marketing

Ideal Blog Post Length: How Long Should a Blog Post Be in 2021?

Wondering what blog post length gets you ranking in the search engine results page (SERPs)? “Everyone will say ‘it depends,’ and it totally does,” writes ...

Author's avatar by Masooma Memon | Apr 9, 2024
14 Expert Recommendations for Improving Your Sales Conversion Rate
Sales

14 Expert Recommendations for Improving Your Sales Conversion Rate

So you have a stellar lead-converting plan in place and you have your team working on it. The important question, however, is: are all the ...

Author's avatar by Masooma Memon | May 29, 2024
13 Biggest Bottlenecks That Keep Your Business from Growing
Leadership

13 Biggest Bottlenecks That Keep Your Business from Growing

Bottlenecks in business are like playing whac-a-mole. No matter how many moles you hit, there’s another one showing up always. With production and project management ...

Author's avatar by Masooma Memon | Jun 26
9 Best Ecommerce Reports to Boost Online Sales (Sourced from 30+ Pros)
Reporting

9 Best Ecommerce Reports to Boost Online Sales (Sourced from 30+ Pros)

Ecommerce reports come with a handful of benefits. To begin with, they show essential data on your sales, finances, marketing, and anything else you want ...

Author's avatar by Masooma Memon | Apr 9, 2024
7 Ways to Use B2B Intent Data to Boost Your Marketing Strategy
Marketing

7 Ways to Use B2B Intent Data to Boost Your Marketing Strategy

Data about your buyers’ intention to purchase is key to better marketing. After all, the better you know the buyer intent of your prospects, the ...

Author's avatar by Masooma Memon | Jun 26, 2024
10 Common Data Quality Issues in Reporting and Best Practices to Overcome Them
Reporting

10 Common Data Quality Issues in Reporting and Best Practices to Overcome Them

Data is only as useful as its accuracy. A small error, say a miscalculation, can make a big difference – impacting your decision-making. No wonder ...

Author's avatar by Masooma Memon | Jun 21, 2023
8 Tips for Starting a YouTube Channel
Marketing

8 Tips for Starting a YouTube Channel

More than 122 million people use YouTube daily, spending approximately half an hour per visit on average. It’s no wonder the world’s second most visited ...

Author's avatar by Masooma Memon | Nov 25, 2024
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