Articles by Masooma Memon
Masooma is a freelance writer for SaaS and a lover to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel.
6 Best Practices for Effective Ecommerce PPC Management
Ecommerce PPC management is the key to making sure you’re getting sales from the investment you make in running PPC campaigns for your store. Without ...
by Masooma Memon · Sep 30, 2022
Gathering and Understanding Dashboard Requirements: What to Do Before Building a Dashboard
Dashboard designers would probably agree that audience is the most important factor to consider when creating a dashboard. Still, even though this is considered the ...
by Masooma Memon · Sep 2
9 Social Media Algorithm Hacks That Marketers Swear By
Picture this: you’ve an in-depth understanding of your target audience — you know what topics resonate with them and what content formats they love consuming ...
by Masooma Memon · Aug 31, 2022
16 KPIs and Metrics You Should Include in a Retail KPI Dashboard
Working on creating your retail KPI dashboard? Good call. Not does it make it easy for you to track and optimize specific KPIs, but it ...
by Masooma Memon · Sep 2
Customer Churn Analysis: 6 Ways to Effectively Analyze Churn Data
Customer churn analysis or keeping tabs on customers who quit using your product or service is the key to retaining customers. After all, when you ...
by Masooma Memon · Jun 26, 2025
The Heroes of Business Transparency: How 29 Leaders Use Transparency to Drive Business Growth
From motivating employees to earning respect in the eyes of your customers, transparency in business comes with a lot of benefits. But promoting organizational transparency ...
by Masooma Memon · Jan 5, 2023
How to Choose OKRs and Use OKR Dashboards to Understand Progress Toward Goals
Setting objectives and their accompanying results can be easy. Achieving those results to meet the objectives? Not so much. The key to success, however, is ...
by Masooma Memon · Sep 2
8 Google Data Studio Dashboard Examples for Ecommerce Businesses Recommended By Experts
A Google Data Studio dashboard is an excellent way to visualize your ecommerce store’s performance. From tracking your online store’s website performance to keeping tabs ...
by Masooma Memon · Jan 30, 2025
8 Reasons to Make Performance Reporting a Priority in Critical Times
Times are tough. Leading tech companies like Twitter and Meta have slowed, even paused hiring. Others like Netflix and Peloton are laying off employees left, ...
by Masooma Memon · Jan 30, 2023
6 Ways Experts Choose Their SaaS Financial Model (And You Can Too)
Choosing a SaaS financial model can be anything but easy. After all, you’ve got to leverage a financial model that satisfies your users as well ...
by Masooma Memon · Jul 2, 2022
Dashboard Design Ideas: 7 Design Challenges Experts Faced and Tips to Overcome Them
No dashboard is ever going to be useful to your team if it’s not usable. And no dashboard is going to be usable if it’s ...
by Masooma Memon · Sep 2
8 Best Small Business KPI Dashboards to Stay on Track with Company Goals
No campaign, project, or department is ever going to achieve sustainable success without you monitoring its performance and optimizing accordingly. But to monitor progress effectively, ...
by Masooma Memon · Sep 2
7 Startup KPI Dashboard Examples Praised by Decision Makers
A startup KPI dashboard is an excellent way to see all essential metrics grouped on one screen. Not only does this allow you to get ...
by Masooma Memon · Sep 2
How to Build a Great Affiliate Marketing Dashboard? Best Practices and Top Metrics to Include
Have you been meaning to create an affiliate marketing dashboard? Good call! The dashboard can help you track and optimize performance, narrow down which channels ...
by Masooma Memon · Jun 29, 2022
39 SMBs Share the Benefits of Dashboard Reporting for their Business
On the surface, it seems the most that dashboards can do for you is to organize data on a beautiful screen. You can then use ...
by Masooma Memon · Sep 8, 2023
How to Create a Great Lead Gen Dashboard? Best Practices, Top Metrics and Examples
Lead generation is messy, period. It takes a lot of work. And a lot of tracking to understand how many leads a channel and/or campaign ...
by Masooma Memon · Apr 9, 2025
6 Most Important Sales Enablement Metrics for Any Business
Businesses using sales enablement see a 49% close rate on forecasted deals. But is your sales enablement program helping you achieve such a win rate? ...
by Masooma Memon · Nov 13, 2023
Short Term Goals vs. Long Term Marketing Goals: Biggest Goal-Setting Mistakes
You’d assume goal setting is a child’s play. But when David from the team asks about the quarter’s short term and long term marketing goals, ...
by Masooma Memon · May 11, 2022
Data Literacy for the Data Phobic: 7 Ways to Boost Data Literacy Across Your Team
Data gives you a competitive edge. It also helps you make better business decisions. Not to mention, it helps you better understand your target audience, ...
by Masooma Memon · May 5, 2022
6 Link Building Metrics to Report on the Success of Your Outreach Campaigns
Understanding your link building campaign’s ROI can be more than confusing unless you know which link building metrics to look at. But this is where ...
by Masooma Memon · Apr 10, 2025
How to Measure Your Share of Voice on Social Media
If you’ve been wondering about your brand image and how your ideal audience thinks of your business, you’re basically thinking about your share of voice. ...
by Masooma Memon · Apr 9, 2025